Rich Cardona

The Leadership Locker

Education EN ↓ 200 episodes

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Gues...

Author

Rich Cardona

Episodes

76. Why You Should Manage Like a Mother with Lee Cockerell 05.01.2021 33:42

“When in doubt, manage like a mother. Mother’s don’t care if you’re happy, they care if you’re successful. They have empathy and they have discipline, and they’ll use both on you.” – Lee Cockerell On this episode of The Leadership Locker, author and Chief Learning Officer of Cockerell Academy, Lee Cockerell talks about responsibility vs. ability in leadership. Listen in as Rich and Lee discuss how...

75. Ownership and Overdelivering with Maya Grossman 29.12.2020 38:36

“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.”   – Maya Grossman   On this episode of The Leadership Locker, author and V...

74. You Can’t Buy a Network with Rob Rens 15.12.2020 15:11

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens talks with Rich about how to organically build your network. Recorded remotely from a firehouse that now functions as an Airbnb, Rob and Rich discuss how to scale your business, the power of conversation, how useful a college degree really is, and how baseball is a good analogy for small business. Rob Rens is a f...

73. Accountability is the Path to Vulnerability with Adam Posner 10.12.2020 41:58

“Once I was able to take accountability, that opened up the vulnerability door to say okay, let’s really talk about what I’m not good at, let’s talk about how to improve on that.” – Adam Posner   On this episode of The Leadership Locker, host of The POZcast and Managing Director of NHP Talent Group, Adam Posner talks about the importance of accountability and how it radically changed his life...

72. No More Traditional Marketing Campaigns with Rob Rens 08.12.2020 15:03

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens returns to discuss his approach to a traditional marketing campaign that fell flat. What he discovered was that a different approach would yield much better results. Listening to Rich and Rob to see what they uncover. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval &amp...

71. You Struggle Too Much Because You Juggle Too Much with Rob Rens 01.12.2020 11:42

On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses balancing your workload. Listen as Rob and Rich discuss taking on way too much, delegation, and focusing on what’s important. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of S...

70. The Art of Contemporary Communication with Rob Rens 24.11.2020 17:48

“Where you distribute your message, whether it’s print or video or just audio, that is just as important as what it is that you’re saying.”  - Rob Rens On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses contemporary communication. Listen as Rob and Rich discuss using a copywriter, knowing your wheelhouse, and the importance of being authentic on so...

69. How to Pool Resources and Mitigate Risk with Jocko Willink 19.11.2020 39:11

“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink   On this episode of The Leadership Locker, podcaster and Echelon Front CEO Jocko Willink discusses pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, pat...

68. Solve Your Business Problems by Executing, Not Buying with Rich and Eliza 17.11.2020 14:49

On this episode of The Leadership Locker, Rich and Eliza discuss resources, relationships, consultant fatigue, and the importance of patience.   Connect with Rich: Website LinkedIn Instagram Facebook YouTube

67. The Importance of Being Approachable in Business with Rich and Eliza 12.11.2020 17:10

On this episode of The Leadership Locker, Rich and Eliza discusses approachability in business, intimidation, sincerity, and perception. ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

66. Self-Publish or Get a Publisher with Eliza Delgado - Part 1 10.11.2020 16:42

On this episode of The Leadership Locker, COO of Rich Cardona Media, Eliza Delgado discusses strategies to publish your book. Listen as Eliza and Rich talk about self-publishing, finding a publisher, and the common pitfalls of both.   - Amazon Self-Publishing: https://www.amazon.com/gp/seller-account/mm-summary-page.html?topic=200260520 - Hybrid Publishing: https://www.publishersweekly.com/pw...

65. Words Mean Things with Rich and Eliza 05.11.2020 12:34

On this episode of The Leadership Locker, Rich and Eliza discuss words, meaning, and miscommunication.   Connect with Rich: Website LinkedIn Instagram Facebook YouTube

64. Why Selling Doesn’t Make You Salesy with Brad Lea 29.10.2020 47:22

“You can’t control other people’s thoughts and opinions so other people’s opinion of you shouldn’t be any of your business. You should just be authentically out there trying to help people, and don’t worry about what people assume or think.” – Brad Lea   On this episode of The Leadership Locker, Founder and CEO of LightSpeed VT Brad Lea discusses coaching courses and recurring revenue. Listen...

63. Finding the Best Clients with Rich and Eliza 27.10.2020 14:50

On this episode of The Leadership Locker, Rich and Eliza talk about areas of influence, how to attract the clients that you want, and the value of knowing what you don’t know.  ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

62. How Hospitality is a Secret Weapon with Lisa Skye Hain 22.10.2020 43:16

“I wanted to create a space where people could make their primary focus themselves, their body, their well-being. Because if you focus on those things everything in your life, including your business, can thrive.” – Lisa Skye Hain On this episode of The Leadership Locker, Primary CEO and Co-Founder Lisa Skye Hain discusses the power of hospitality. Listen as Lisa and Rich talk about networking, fe...

61. The Pressure to Be Authentic with Rich and Eliza 20.10.2020 14:25

On this episode of The Leadership Locker, Rich and Eliza discuss authenticity, honesty, and vulnerability in social media.   Connect with Rich: Website LinkedIn Instagram Facebook YouTube

60. How to Grow as an Influencer with Jessy Grossman 15.10.2020 50:52

“I personally haven’t been someone who waits for people to come to me. That’s gotten me very little in life. But by pursuing things that I want, very intentionally and mindfully, that’s the way to get them.” – Jessy Grossman On this episode of The Leadership Locker, Founder and President of WIIM: Women In Influencer Marketing, Jessy Grossman discusses growing as an influencer. Listen as Jessy and...

59. Video is Only Part of the Strategy with Rich and Eliza 13.10.2020 20:42

On this episode of The Leadership Locker, Rich and Eliza discuss video marketing, quantity vs. quality, and creating a comprehensive content strategy. -----  Connect with Rich: Website LinkedIn Instagram Facebook YouTube

58. Safeguards and Scapegoats with Rich and Eliza 08.10.2020 12:54

On this episode of The Leadership Locker, Rich and Eliza discuss safeguards, scapegoats, slack, and navigating bureaucracy. ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

57. Technical Proficiency is Not Mastery with Rich and Eliza 06.10.2020 19:02

On this episode of The Leadership Locker, Rich and Eliza discuss exceptionalism, why technical proficiency doesn’t equal mastery, and when to monetize your passion.  ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

56. Why You Need to Outsource NOW with Robert Nickell 01.10.2020 50:37

“If you’ve got script, now you’ve got structure. Those are the lines on the freeway. Those lines are your systems and processes.”  – Robert Nickell On this episode of The Leadership Locker, Rocket Station Founder and CEO Robert Nickell talks about the importance of outsourcing. Listen as Robert and Rich discuss the documenting your systems and processes, and the risks of not delegating. As a...

55. How to Choose the Right Clients for Your Company with Rich and Eliza 29.09.2020 50:05

On this episode of The Leadership Locker, Rich and Eliza discuss: 1. Making the hard decisions for your company 2. When to deviate from your processes 3. Having transparency with your clients.  ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

54. How to Avoid Being Misled by Metrics with Rich and Eliza 22.09.2020 25:49

On this episode of The Leadership Locker, Rich and Eliza discuss defining your content lanes, how to not get stuck on the report, and why your engagement rate is your most important metric. ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

53. How to Say “No” and Niche Down with Amy Blaschka 17.09.2020 45:45

“You got to say “no” to those things that don’t align with who you are, so you can say “yes” to those that do. – Amy Blaschka On this episode of The Leadership Locker, social media ghostwriter Amy Blaschka talks about why being a good speaker doesn’t necessarily translate to creating good social media. Listen as Amy and Rich discuss the importance of outsourcing, niching down, and figuring our wha...

52. How to Play Your Part to Make the Team Better with Tyler Schmitt 10.09.2020 47:17

“The right situation is out there. Find it.” – Tyler Schmitt On this episode of The Leadership Locker, VaynerMedia’s Tyler Schmitt talks about the importance of apprenticeship and the value of persistence. Listen as Tyler and Rich discuss looking for the value of your role outside of money, playing your part to make everyone better, and valuing the long-term over the short-term. Tyler Schmitt earn...