The Leadership Locker

On this episode of The Leadership Locker, Rich talks about why proof is your best marketing, and how you can create that proof. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David   On this episode of The Leadership Locker, Valuetainment Founder and CEO Patrick Bet-David joins Rich to talk about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealin...

On this episode of The Leadership Locker, Rich talks about why you should treat yourself like an employee and not the boss in order to give you a fresh perspective on your business. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“My true purpose in life is becoming a master at mastery itself, and helping other people do the same.” – Zach Babcock On this episode of The Leadership Locker, podcast host and Alpha Podcasting Association CEO Zach Babcock joins Rich to talk about being an underdog and how to bounce back from adversity. Listen in as Rich and Zach discuss identity, mastery, and how to know if you have what it take...

On this episode of The Leadership Locker, Rich talks about how to take complete control of your life in the way that you want, and how unsettling it is to settle. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it t...

On this episode of The Leadership Locker, Rich talks about how to make your content memorable and sharable by making sure that you bring specific value to it. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“You can give as much information and coaching by pointing out what works as you can by pointing out what doesn’t work.” – Marion Abrams On this episode of The Leadership Locker, podcast host and consultant Marion Abrams joins Rich to discuss how to evaluate and get the right vibe for you creative content. Listen in as Rich and Marion talk about how to choose which medium to tell your story, accou...

On this episode of The Leadership Locker Rich goes solo to discuss preserving your value and protecting your business by knowing what to charge your clients for and what to give away for free. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“It’s not how much attention can I get. It’s how much attention to I deserve to get.” – Theresa DePasquale  On this episode of The Leadership Locker, Capture Social Group CEO Theresa DePasquale joins Rich to talk about how to stand out on Instagram. Listen in as Rich and Theresa discuss how to grow organically on Instagram, how to retain followers, and hot not to get burnt out creating social med...

On this episode of The Leadership Locker, Rich goes solo to talk about common mistakes businesses make that end up attracting the wrong kinds of clients, and how to avoid those pitfalls. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“Clothes are a way for us to be able to communicate who the hell we are, when that first impression is the most important.” – Stephanie Gilstrap On this episode of The Leadership Locker, Instructional Designer Stephanie Gilstrap joins Rich to discuss the importance of style for life in today’s work environment. Listen in as Rich and Stephanie talk about comfort vs. style, taking what you wear into...

On this episode of The Leadership Locker Rich goes solo to talk about the most commonly asked questions about personal branding from his LinkedIn audience. Rich gives key tips about keeping your social media posts geared toward the consumer base you want to attack.   Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“Your brand really isn’t about you. It’s about designing something to attract a certain group of people to you so that they will buy from you.” – Keenya Kelly On this episode of the Leadership Locker, If You Brand It CEO Keenya Kelly joins Rich to discuss branding and why it’s so important to get it right. Listen is as Rich and Keenya talk about how to present your message, brand vibe, first impre...

On this episode of The Leadership Locker, Rich goes solo to talk about the factors that go into deciding what to charge your clients, not undervaluing yourself, and how to avoid getting in your own way. Reinventing You by Dorie Clark https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135 Connect with Rich: Website LinkedIn Instagram Facebook YouTube

”Athletes and military people have a lot of doors opened strictly because they wore the uniform. And that’s not a bad thing to leverage that, but you can’t lead with that.“ – Nick Connor On this episode of The Leadership Locker sales coach and best-selling author Nick Connor joins Rich to talk about the intrapreneur mindset. Listen in as Rich and Nick discuss having a servant mentality, developing...

On this episode of The Leadership Locker, Rich goes solo to briefly talk about how setbacks and mishaps shouldn’t be viewed as obstacles, but as learning tools to help you gain momentum and strive harder to reach your goals as an entrepreneur. ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“I would rather you be consistent than intense.” – Lauren Johnson On this episode of The Leadership Locker, Mental Performance Coach Lauren Johnson joins Rich to discuss mentally conditioning yourself for threats and challenges. Listen in as Lauren and Rich talk about mental toughness, threat mindset vs. challenge mindset, and the difference between risk and consequence. Lauren also shares her sto...

”Fail often. Hit hard. But learn well.“ – Michelle Mras On this episode of The Leadership Locker, award-winning speaker and author Michelle Mras shares her incredible life story, and how she has turned tragedy into triumph. Listen in as Rich and Michelle talk about reinventing yourself, trusting your instincts, and the importance of gratitude. Michelle Mras is an award winning, internationally rec...

“On any given day there’s a number of things that I hate doing, but the sum of everything I’m doing is what I love.” – Rich Cardona One this episode of The Leadership Locker, Rich talks about hard work, distraction, settling, activity vs. action, and doing things you hate to accomplish what you love. Connect with Rich: Website LinkedIn Instagram Facebook YouTube

“ You only fail if you stop trying .” – JeVon “JT” McCormick On this episode of The Leadership Locker, President and CEO of Scribe Media JeVon “JT” McCormick talks ab out how his turbulent upbringing inspired him to pursue business. Listen in as Rich and JeVon discuss outrunning poverty, being black in corporate America, identity, and vulnerability. JeVon also shares some very personal stories abo...

“Don’t look to fail, but you have to be willing to fail.” – Tony Whatley On this episode of The Leadership Locker, 365 Driven founder, best-selling author, and podcast host Tony Whatley gives his unique perspective on finding and building your side-hustle. Listen in as Rich and Tony discuss side-hustle culture, how to build authority, and the loneliness of entrepreneurship. Tony Whatley is an entr...

“Choose your medium, know your message, know yourself, and put it out there.” – Rich Cardona   On this episode of The Leadership Locker, Rich livestreams his thoughts on personal branding. Listen in as Rich talks about how to create your own personal brand, being true to yourself, and why you are always building your personal brand whether you like it or not. 00:41 – You are always building y...

“You don’t have to be a lifestyle brand to write copy with a pulse.”  – Camille Trent   On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t...

“I’m trying to explain these complex business topics at a level that a seven-year-old child understands it. And you really have to think about how you’re conveying that information. […] Teaching through creating content helps you to become better at what you’re doing.”  – Jeremy Knauff   On this episode of The Leadership Locker, Spartan Media founder Jeremy Knauff talks about the po...