Rich Cardona
The Leadership Locker
Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Gues...
Author
Rich Cardona
Category
Podcast website
Latest episode
Feb 9, 2024
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Episodes
51. How we Measure Money and it’s Value with Roberto Blake 03.09.2020 48:54
“I accept failure as part of the price and process of success.” – Roberto Blake On this episode of The Leadership Locker, Awesome Creator Academy founder Roberto Blake talks about having the patience to make success happen and why failure is important. Listen as Roberto and Rich discuss automatic income, perceived value, and why you should view money as a tool rather than a goal. Roberto Blake edu...
50. How to Make Your Brand Memorable with Kasey Luck 27.08.2020 37:56
“It works great when a consumer can identify a brand with certain emotions in their head, and they can remember that brand for something as if that brand had a personality.” – Kasey Luck On this episode of The Leadership Locker, Luck & Co founder Kasey Luck talks about ecommerce and the advantages of running your own direct-to-consumer brand. Listen is as Kasey and Rich discuss the customer jo...
49. How To Turn Your Hobby Into A Business with Ryan Deiss 20.08.2020 37:11
“If you talk to ordinary people, and they question the thing that you’re doing, it suggests that you’re doing something that’s extraordinary.” - Ryan Deiss On this episode of The Leadership Locker, DigitalMarketer.com CEO Ryan Deiss talks about how to follow your passion and turn your hobby into a career. Listen in as Ryan and Rich discuss knowing your customer, becoming a better copywriter, why e...
48. How to Capture and Keep Attention with Todd Hartley 13.08.2020 45:22
On this episode of The Leadership Locker, WireBuzz CEO Todd Hartley dispels the myth that modern audiences don’t have the ability to pay attention. Listen in as Todd and Rich discuss how to create a binge-worthy experience and how to continually captivate you audience. In 2010, Todd Hartley created WireBuzz to help businesses amplify sales, reach marketing goals, and dominate the competition with...
47. How to Navigate Your New business Legally with Rachel Brenke 06.08.2020 37:25
Rachel Brenke is an Entrepreneur, Lawyer, Iroman, TikToker, Podcaster, Mom, Content Creator… and more. She has been featured in Forbes, Business Insider, on NBC, etc. Why? She brings just insane value to businesses in terms of legal expertise and strategy. She values LIFE over business which is why she wants to share all she can with you - so that we can protect ourselves and enjoy...
46. How to Negotiate without being scared with Mark Raffan 24.07.2020 47:51
"It's naive to think someone will want just see the value of your product or service and want to pay full price." - Mark Raffan Mark Raffan, the CEO of Negotiation Ninjas, always knew he would be in the negotiation business. Actually, no he didn't. He wanted to be graphic designer, but after school landed sales roles; roles that he did very well in. In time, the entrepre...
45. How to Market with a Customer Focus with Chris Walker 23.07.2020 39:05
“When you push someone into a sales conversation they are not receptive. A sales meeting is not the place to do the education.” Chris Walker was fired from his last job and decided to take matters into his own hands. Chris generated over $2,000,000 with a team of two, a freelance video editor, and an Adobe Suite subscription, but how? In this episode Chris covers areas of his marketing strategy th...
44. How to use Storytelling in Business with Kindra Hall 16.07.2020 37:45
“If people don’t feel connected to you, your team, or purpose your business isn’t going to go anywhere.” - Kindra Hall If ever you’ve wondered what’s next for storytelling for your brand or your business, you need to listen to this episode! Kindra Hall is the master of storytelling. Kindra expands on some areas from her book “Stories That Stick” that teaches you how and why storytelling...
43. Being a Visionary and a Black Entrepreneur with Quentin Allums 09.07.2020 28:05
“We decided we were going to get so good no one could ignore us.” - Quentin Allums Quentin was one of the first content creators on LinkedIn to go all in on video. He’s been named on Wisconsin’s Top 25 Under 25 in 2018, starred in the Amazon Docuseries, “The Social Movement”, was featured on TEDx in 2019, and has spoken at Inbound Marketing Conference. But as you’ll hear his true calling is...
42. How to Overcome Racism in Nascar with Naval Officer and Nascar driver Jesse Iwuji 02.07.2020 30:23
“At the end of the day it doesn't matter how many people in the world who might be racist, if I want to go become a millionaire or a billionaire, I can, no one is going to stop me”- Jesse Iwuji Jesse Iwuji took an unorthodox path to an exciting career in NASCAR and an african-american male. Jesse, who is Surface Warfare Officer in the Naval Reserve, did not grow up in the racing scene. Yet, a...
41. How Using Engagement Pods Can Help or Hurt Your Business 25.06.2020 23:32
“It’s not smarter, it’s not harder, it’s smarter and harder.”- Gary Vee I admit it, I was in an engagement pod. It seemed like a good thing at the time and that it was going to help my content engagement. It was not a good fit for me, it did not grow my business in an authentic way. I had to stomach the time and effort it was actually going to take to build my brand, the right way. To me there a...
40. The Embarrassment of Racism with Christopher McDonald 18.06.2020 28:53
“If you are apathetic about showing the difference of other people to your kids and pathetic about showing them that the world is an ugly place when it comes to race then someone else is going to get to them, in many cases it is the right person, but it may be the wrong person.” Christopher has worked with everyone from high profile billionaires to celebrities to small businesses to identify, stra...
39. How to Fight Cancer and Grow Your Business Exponentially with Owen Video 11.06.2020 32:38
“You can smell chemo in your sweat. I remember being chained to the lifesaving bags that filled my body for hours at a time, each year when the studio gets hot and beads of sweat form above my lip, the memories come pouring back to me.” In March of 2015, Owen Hemsath was diagnosed with stage 3 Thymoma which is a cancer of the thymus and began chemo immediately. While fighting through his cancer, O...
38. How We Got a Deal on Shark Tank with Sarah Nuse and Megan Reilly 04.06.2020 39:03
"We were in the hallway counting on our fingers as the sharks waited for a response. We were young entrepreneurs - we didn't expect this to happen." Meet Sarah Nuse and Megan Reilly are CEO and COO of Tippi Toes Dance. In Season 2 on the last day of auditions, they were in finally invited into the Shark Tank. Sarah and Megan walk you through how they were "discovered" and didn't actually...
37. How to Build Team Business Culture with Rita King and James Jorasch of Science House 28.05.2020 32:44
James and Rita are co-founders of Science House based in New York, NY. Science House specializes in the development of collaborative culture, business strategy and leadership at the intersection of human nature and technology. A self-proclaimed futurist, Rita J. King is also the EVP for Business Development for Science House. James is a memory and innovation consultant. He is the named inventor on...
36. How to Build High Performing Culture with Lindsay McGregor 22.05.2020 31:27
Lindsay McGregor is the CEO and co-founder of Vega Factor. Vega Factor is a company that helps organizations build high performing, adaptive cultures through, technology, learning programs, and process design. Lindsay earned her Bachelor’s degree from Princeton and attended Harvard Business School 2011-2013. She went on to work at McKinsey & Company, working with large Fortune 500 co...
35. How to Create Bandwidth and Build Your Future with Jason Feifer 08.05.2020 15:46
Jason Feifer is the editor-in-chief of Entrepreneur magazine, keynote speaker, and host of two podcasts: Problem Solvers, a history show about why people resist new things, and the Pessimists Archive, how entrepreneurs solve unexpected problems in their business. Jason has worked at many different big-name magazine companies such as Maxim, Men’s Health, and Boston Magazine. Jason and his wife Jenn...
34. How to get Social Proof with Dan Fleyshman 01.05.2020 40:52
Dan Fleyshman is the youngest founder of a publicly traded company in history. After licensing his apparel for $9.5 million dollars at the age of 19, he went on to scale energy drink products into 55,000 retail stores. Dan is an author, has launched a top 5 online poker site, has spoken at over 200 business events, angel invested in 36 companies and his agency “Elevator Studio” has spent over...
33. How to Sell with Content Marketing with Carlos Gil 24.04.2020 41:57
Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder, Public Speaker and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI . Carlos is the CEO and Founder of Gil Media Co., a full-service marketing agency renowned for implementing digital and social media strategies to help clients make relevant connections. Gil Media Co. works with Fortu...
32. How to Market during a Pandemic with Tricia Gellman 17.04.2020 18:39
Tricia is the Chief Marketing Officer (CMO) of Drift, a Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. She’s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce among others. She’s spent the past 4 years as a CMO in the startup world. Connect with Tricia: Website | Link...
31. How to Build a Creative Personal Brand with Eric Didier 14.04.2020 29:41
Eric Didier is the Chief Creative Officer of Urban Misfit Ventures, a Milwaukee based video company with a focus on community. His company helps brands, companies, and people build influence and generate leads through strategy and compelling videos. Collectively, Eric’s videos, thoughts, podcasts, and writing have been viewed over 10 million times. He’s also the host of the Strange on Pu...
30. How to TikTok and Why It’s EXPLODED with Maayan Gordon 03.04.2020 34:44
Maayan is a TikTok Consultant, Branding Expert, Glass Artist, Business Owner, Writer, Speaker and Influencer with a total following of over 2.3M followers across multiple platforms. She’s gone from homeless to Homeowner, Business Owner, and more. Her life has been an incredible journey from college dropout to accomplished entrepreneur. Connect With Maayan: Website | Instagram | LinkedIn | Fac...
29. How to Chase Your Dreams Even When the Risk is High with Sel Watts 20.03.2020 37:15
Sel (Sue-Ellen) Watts is the Founder and Managing Director of wattsnext, a rapidly growing HR disrupting consulting firm providing powerful pathways to new levels of business and people performance. Sel serves clients in Australia and the United States. She’s a mother, self-confessed personal development addict, industry influencer, public speaker and thought leader in every way. Connect...
28. How to Serve Others by Solving Problems with Brandon Steiner 13.03.2020 40:35
Brandon Steiner is the Founder & President of The Steiner Agency and CollectibleXchange. He’s also a motivational speaker, author, sales coach and media personality. Steiner is the author of Living on Purpose: Stories About Faith, Fortune and Fitness that Will Lead You to an Extraordinary Life , The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Bal...
27. How to Follow Your Curiosities with Kelsey Murphy 06.03.2020 41:16
Kelsey is a career coach, corporate facilitator, podcast host and founder of Whiskey & Work, an online community dedicated to honest conversations about ambition, goal-setting, leadership, and striking a healthy work-life balance. Kelsey’s background is in the Advertising industry and today her coaching specializes in career strategy and communication. Connect With Kelsey: Website | Instagram...
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