The Law Firm Marketing Minute

Did you like this episode? Dislike it? Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week's episode, we provide some tips on how to automatically eliminate over 90% of applicants without you having to spend a second looking at resumes.

Did you like this episode? Dislike it? What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success.

Did you like this episode? Dislike it? Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode!

Did you like this episode? Dislike it? Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success.

Did you like this episode? Dislike it? Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode!

Did you like this episode? Dislike it? Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like.

Did you like this episode? Dislike it?  There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hati...

Did you like this episode? Dislike it? Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive.

Did you like this episode? Dislike it? What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy!

Did you like this episode? Dislike it? For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year!

Did you like this episode? Dislike it? How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight.

Did you like this episode? Dislike it?  Post: Believe it or not, your law firm can draw a lot of similarities from a football team. This week's episode looks at five ways each side is similar. If you want more info, check out our blog on this same topic!  - https://spotlightbranding.com/the-xs-and-os-of-a-winning-law-firm-5-football-lessons-that-will-help-your-business-thrive-in-2021/

Did you like this episode? Dislike it? Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street.

Did you like this episode? Dislike it? This week, we share an easy way to generate tons of topics for your law firm, whether it's blog, video, or podcast episodes. It's all about providing one tip in each piece of content that you can keep evergreen so that it provides value for months on end. 

Did you like this episode? Dislike it? Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you're not regularly reaching out to them, you're losing business to your competition. This week, find out what you can do to start tapping into this precious resource!

Did you like this episode? Dislike it? Do you know where your audience spends most of their time? Whether it's the real world or the digital one, knowing where your audience spends time will help you craft the right marketing message to stay top-of-mind and make you the first law firm they think of when the need arises. In this week's episode, we give you some tips for where to look!

Did you like this episode? Dislike it? Having a lot of positive reviews from happy clients on your website, Facebook, or Google My Business page can make the buying decision much easier for prospective clients. In this week's episode, we go over the importance of reviews and provide tips on how to ask for them. 341

Did you like this episode? Dislike it? With Halloween around the corner, we wanted to remind you about the scary truths behind SEO. In this episode, we look at two big reasons why SEO is so prevalent in the marketing world and the real truth behind why it leaves so many people frustrated with (a lack of) results!

Did you like this episode? Dislike it? Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way.

Did you like this episode? Dislike it? Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm.

Did you like this episode? Dislike it? If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue b...

Did you like this episode? Dislike it? Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results.

Did you like this episode? Dislike it? Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go.

Did you like this episode? Dislike it? What can a trip to a car dealership teach us about running a small business? John provides that answer in this week’s episode. Additionally, we talk about our new DIY Marketing Plan that we’ve made available. Grab your kit here. (link to www.spotlightbranding.com/diy) The post A Lesson from a Car Dealership – LFMM 334 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We all have insecurities, and it can be easy to object to a video marketing strategy if we’re concerned about what people will think about our physical appearance. This week’s episode looks to address those concerns and provide a new perspective on any kind of speaking you do. The post Overcoming Camera Shyness – LFMM 333 appeared first on Spotlight Branding...