The Law Firm Marketing Minute

Did you like this episode? Dislike it?  If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth!

Did you like this episode? Dislike it? We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode.

Did you like this episode? Dislike it? Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place. Check out "What t...

Did you like this episode? Dislike it? Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free of SEO...

Did you like this episode? Dislike it? We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful about becoming an attorney, this week's Law Firm Marketing Minute is for you. We discuss some ideas for turning things around, and we also let you know that it's okay to walk away.

Did you like this episode? Dislike it? A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think!  This week, we dive into how you can set up a regular webinar series for your firm.

Did you like this episode? Dislike it? If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective!

Did you like this episode? Dislike it? Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can't know every individual situation, we believe the reason most business owners are constantly working is because they just don't have the systems in place that allow them to take a weekend off. We discuss how to fix that on th...

Did you like this episode? Dislike it? If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment.

Did you like this episode? Dislike it? You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing com...

Did you like this episode? Dislike it?  Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's true for many attorneys, but they quickly struggle to come close to making that reality. This week's Law Firm Marketing Minute looks at how you can get back on track so you can make more money and work fewer hours doing it!

Did you like this episode? Dislike it? We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other engagements. It's about providing valuable content that positions you as the expert. This week, we provide a couple of examples of how that strategy has brought success to those in the legal industry.

Did you like this episode? Dislike it?  As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in your perspective to turn issues into opportunities for growth. This week, John shares a personal story about his own struggles with feeling down and overwhelmed and how he's worked to adjust his approach to tackling issues.

Did you like this episode? Dislike it? Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for.

Did you like this episode? Dislike it? Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or nonexistent), that traffic won't convert as well as it could. THAT is why content should be the foundational piece of your marketing.

Did you like this episode? Dislike it? Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we go over all the benefits of podcasting, as well as what you receive when you enroll in this service. Interested in learning more? Give us a call at (800) 406-7229 or email us at Solutions@spotlightbranding.com

Did you like this episode? Dislike it? Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key areas where your marketing may be failing you and provides ways to address it!

Did you like this episode? Dislike it? For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC's Labor Commissioner is, even though most people have no idea what a Labor Commissioner actually does. This provides a great lesson in top of mind awareness, and we discuss how on this week's episode.

Did you like this episode? Dislike it? Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover the pros and cons of each in this week's episode!

Did you like this episode? Dislike it? We've seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their overall progress and delays the progress that could have been made. On this week's episode, we talk about the concept of traction and how starting with a simple solution first can help you get farther ahead.

Did you like this episode? Dislike it? Do you send direct mailers to people who have recently been in an accident or gotten a speeding ticket? We had that happen to an employee here at the office, and the law firm she ended up hiring might surprise you.

Did you like this episode? Dislike it? Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot.

Did you like this episode? Dislike it? Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourse...

Did you like this episode? Dislike it? So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It's easy to get caught up in it, but for lawyers, social media should be seen differently. We discuss on this week's episode.