The Law Firm Marketing Minute

Did you like this episode? Dislike it? One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out.  The post Email Management Tips! – LFMM 332 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Hiring a new employee can drain a lot of time as a small business owner – time you likely need to be spending running your business. We’ve streamlined our hiring process that saves a TON of time, and we’re sharing it with you on this week’s episode. The post Make Your Hiring More Efficient – LFMM 331 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Whether it’s due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it’s the first impression your firm will make to potential clients. The post Your Website Is Your Digital Office! – LFMM 330 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience. The post Interview with The Phone Sales Doctor – LFMM 329 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Networking is the absolute best way to create referral sources and build relationships. However, just because we’re all a little more isolated these days doesn’t mean networking has to go away. In this episode, we’ll show you some ways on how to get creative with your networking to produce great results. The post How to Network in a Pandemic – LFMM 328 appear...

Did you like this episode? Dislike it? What does your law firm sell? Is it just bland, boilerplate legal services that don’t inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it’s fear, hope, peace of mind, or more? This week’s episode explores why emotional connections in your marketing are so important to your success. The post Fear Sells – LFMM 327 a...

Did you like this episode? Dislike it? Most marketing strategies revolve around creating a funnel to nurture leads along. There’s one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week’s episode! The post Why Loops Are Better Than Funnels – LFMM 326 appeared first on Spotlight B...

Did you like this episode? Dislike it? Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always “it depends,” and it leads us to next week’s topic! The post What About Those Directories_ – LFMM 325 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Website post: If your law firm website doesn’t have a blog (or you’re not using it the right way), you’re missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things […] The post The Importance of Blogging for Your La...

Did you like this episode? Dislike it? TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week’s episode! The post TikTok for Lawyers? – LFMM 323 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? All of your marketing should start with your content, whether it’s your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week’s episode. The post It All Starts with Content – LFMM 322 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important. The post The Importance of Setting Goals for Your Firm – LFMM 321 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We asked and you responded – cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys. The post Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? How often should you be sending an email newsletter? We’ve gotten that question a lot, and we’re answering it on this week’s episode! But even more than knowing when to send one, it’s even more important to send valuable content. The post How Often Should You Send Email Newsletters? – LFMM 319 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? As we all get back to work, there’s a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don’t be a commodity! Make sure your marketing message reinforces […] The post Competing with DIY Legal Sites – L...

Did you like this episode? Dislike it? This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be! The post The Resources Every Law Firm Website Should Have – LFMM 317 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens. The post How Your Content Drives Referrals – LFMM 316 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it’s like to work with you. The post Create a Proven Process for Your Law Firm – LFMM 315 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This week, we talk about the importance of charging the right rate and how your marketing can make sure you’re positioned as the expert so you’re actually able to charge premium rates. You are not a commodity! The post You Don’t Have to Compete on Price – LFMM 314 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This week, we show you three ways people can find you online without spending thousands of dollars on SEO! The post How People Can Find You Online Without SEO – LFMM 313 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm’s marketing. The post The Role You Play in Your Marketing – LFMM 312 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. The post The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. The post The Laws of Content Marketing Part 3: Shared Success – LFMM 310 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer. The post Should You Care About Likes and Comments on Social Media? – LFMM 309 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Marc explains our second law of content marketing, which covers why it’s more important for your content to focus on search engines instead of people. The post The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308 appeared first on Spotlight Branding .