The Law Firm Marketing Minute

Did you like this episode? Dislike it? Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.  

Did you like this episode? Dislike it? We're starting a new series this week as Marc comes to you to talk about key metrics your law firm should be tracking. We're starting off with an easy one today with your firm's leads.

Did you like this episode? Dislike it? Marc returns for a quick reminder that, as a firm owner, you often have to be a business owner first and a lawyer second. Marc dives deeper into this thought on today's episode!

Did you like this episode? Dislike it? On today's episode, Marc shares some of his own personal experiences about what he's learned when it comes to trying to be your own bookkeeper. 

Did you like this episode? Dislike it? On today's episode, Marc kicks off the week with a quick tip on how you should structure your firm's marketing budget.

Did you like this episode? Dislike it? Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this Best of Law Firm Marketing Minute.

Did you like this episode? Dislike it? The Clio takeover of the Law Firm Marketing Minute is officially a wrap! Thanks so much to our friends Jay and Adam over at Clio for hopping on the mic for a couple of weeks. Be sure to come say hi to the Clio and Spotlight Branding teams at ClioCon in October! Book a free Clio demo today at https://www.clio.com/web/spotlight-branding/?referral_code=AP-SPOTLI...

Did you like this episode? Dislike it? What data actually matters? Jay and Adam from Clio share a quick tip on the data that gets reported on your Clio dashboard.

Did you like this episode? Dislike it? In this episode, Jay and Adam from Clio give you a quick tip on how to organize and manage your firm's case matters.

Did you like this episode? Dislike it? Week 2 of our Clio takeover of the Law Firm Marketing Minute kicks off with a quick tip on how to take control of your task list.

Did you like this episode? Dislike it? We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. 

Did you like this episode? Dislike it? The first week of Clio's Law Firm Marketing Minute Takeover continues with an announcement about Clio's local service ads for law firms.

Did you like this episode? Dislike it? It's day 3 of the Clio Takeover, and Jay and Adam return with tips for perfecting your client intake system.

Did you like this episode? Dislike it? The Clio takeover continues with a short tip about how to best communicate with your new clients.

Did you like this episode? Dislike it? John is out on paternity leave, so our friends from Clio have graciously stepped in to host the show for a couple of weeks. Be on the lookout for some of their best tips for managing your firm and their software, starting today with time management.

Did you like this episode? Dislike it? In this Best Of episode, we take a look back to earlier this year when we first talked about ChatGPT and AI in general. How have our sentiments changed since then compared to everything we've talked about this week?

Did you like this episode? Dislike it? We're wrapping up our AI week with some tips on how to use AI to create images and logos! Tell us what you want to hear next! Leave a review or send us an email.

Did you like this episode? Dislike it? We're continuing our weeklong discussion on artificial intelligence by exploring how it can help you create social media content. Check out spotlightbranding.com/workshops to see our recent workshop where we provided live demonstrations of a few social media AI applications.

Did you like this episode? Dislike it? While ChatGPT is a great writing tool, lawyers should be especially aware of the information it provides if you're writing on legal concepts. We explain why in today's episode.

Did you like this episode? Dislike it? Today we're starting a new series dedicated to Artificial Intelligence! To kick it off, we're asking the big question that's on most lawyers' minds: Will you be replaced? Check out today's episode to hear our answer.

Did you like this episode? Dislike it? This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place? Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok: @spotlight.media Visit www.spotlightinsider.com for additional content to help your...

Did you like this episode? Dislike it? Is your firm on Threads yet? Today we take a quick dive into the newest social media app to see what your firm can be capitalizing on.

Did you like this episode? Dislike it? Are you a little worried about all the other firms who do exactly what you do? GREAT! That means there's a world of opportunity out there for you to stand out with your marketing and carve a path for your own success while the rest of them try to compete with each other.

Did you like this episode? Dislike it? We get it - you're risk-averse. But if you think about it, everything in life is a risk. On today's episode, we talk about shifting that mindset to see the opportunities available when it comes to your next marketing investment.

Did you like this episode? Dislike it? A different kind of episode today as we share a special resource we have that's dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo