The Law Firm Marketing Minute

Did you like this episode? Dislike it? Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? YES - law firms can have loyal clients! On today's episode, we show you what that looks like and how you can create them!

Did you like this episode? Dislike it? Today's episode is all about your firm's website and the essential functions it needs to play in order to convert at its best!

Did you like this episode? Dislike it? Happy Halloween! On today's episode, we're sharing some FRIGHTENING marketing mistakes your firm needs to avoid!

Did you like this episode? Dislike it? This week on Law Firm Marketing Minute, we're giving our best tips on how to handle negative reviews your firm may receive.

Did you like this episode? Dislike it? Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.

Did you like this episode? Dislike it? Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In today's episode, we share a few tips on how to make that happen.

Did you like this episode? Dislike it? Are you currently (or thinking about) running PPC ads? We've worked with other vendors on this and we're sharing our experience in today's episode.

Did you like this episode? Dislike it? People need social proof that you're as good as you make yourself out to be! That's why reviews are so important, and on today's episode, we're showing you how you can get more.

Did you like this episode? Dislike it? On today's episode, we share a couple of big marketing mistakes your firm should avoid making at all costs!

Did you like this episode? Dislike it? Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solving issues that they’re facing, not that you’re trying to bamboozle them into giving you money.

Did you like this episode? Dislike it? Does your firm see some more downtime in Q4? If so, it's a great opportunity to fine-tune some of your marketing and set yourself up for a great New Year! Check out our tips in today's episode.

Did you like this episode? Dislike it? We get it - saying the same thing over and over and over again can feel boring and redundant...but that's because you're the one who hears it every single time. Your audience doesn't share that experience. Today's episode explains why that repetition is okay.

Did you like this episode? Dislike it? We're getting ready to finalize our survey for the next edition of our Legal Marketing Trends Report, but we want to hear from you first! What questions, data, etc do you want to see in next year's report? Email john@spotlightbranding.com with your feedback!

Did you like this episode? Dislike it? On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos. Want to join our SMS community? Just text SPOTLIGHT to 800-406-7229.

Did you like this episode? Dislike it? Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide how you're going to get there!

Did you like this episode? Dislike it? We're wrapping up our short series on StoryBrand marketing with a few reasons why it works so well for law firms.

Did you like this episode? Dislike it? Are you the hero of your firm's marketing message? If so, you shouldn't be! Today we're starting a short series on StoryBrand marketing and how it can help your firm.

Did you like this episode? Dislike it? Don't shy away from it! If you've won an award, shout it from the mountaintops (and do it a lot)! These awards go a long way towards building your expert status, and we share how to make that happen in today's episode.

Did you like this episode? Dislike it? Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority.

Did you like this episode? Dislike it? We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search.

Did you like this episode? Dislike it? Your past clients can be a wealth of referrals for your firm. You just need to make them part of your marketing ecosystem and stay top of mind. We explain how to do that on today's episode.

Did you like this episode? Dislike it? Listen to us: WEBSITES DO NOT CREATE LEADS. They can convert them, but they can't create them. We explain what we mean on today's episode.

Did you like this episode? Dislike it? Our metrics series continues today with a quick discussion around your firm's average case value. This is a really underrated metric that can tell you A LOT about how well your marketing is doing.

Did you like this episode? Dislike it? Our series on law firm metrics continues with a short discussion on your firm's win rate. What is it and why is it important to track? Marc has the answer.