The Law Firm Marketing Minute

Did you like this episode? Dislike it? Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way. Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer...

Did you like this episode? Dislike it? On today's episode, we share a great tool with you that allows you to create all kinds of amazing-looking social media graphics, brochures, and more. It's called Canva, and it's actually legitimately free. Go to www.canva.com to check it out! (This was not a paid advertisement...we genuinely enjoy this product.) Follow Spotlight Branding for mo...

Did you like this episode? Dislike it? Did you know that having too many leads or potential clients is actually a marketing problem? We explain how to fix it on today's episode! Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok: @spotlight.media Visit www.spotlightinsider.com for additional content to...

Did you like this episode? Dislike it? Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own community who have never heard of you. That's why consistent marketing is so important, and we explain how to make it happen on today's episode. Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter:...

Did you like this episode? Dislike it? The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today's episode. Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok: @spotlight.media Visit www.spotlightinsider.com for additional content t...

Did you like this episode? Dislike it? Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can tell you if you’re actually attracting better clients and doing more of the work you want to do! Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok:...

Did you like this episode? Dislike it? Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though, it doesn't do much more than check off a box. Today, Marc shares his insight on what's really going on. Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram:...

Did you like this episode? Dislike it? On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy! Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok: @spotlight.media Visit www.spotlightinsider.com for additional content to help your firm grow!

Did you like this episode? Dislike it? This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives you an answer on today's episode! Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbranding Twitter: @spotlightlawyer Instagram: @spotlightlawyer TikTok: @spotlight.media Visit www.spotlightinsider.com for addition...

Did you like this episode? Dislike it? On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Follow Spotlight Branding for more! Facebook: www.facebook.com/spotlightbra...

Did you like this episode? Dislike it? Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode!

Did you like this episode? Dislike it? What sort of wizardry goes into getting your podcast from your computer to Apple? It's actually pretty simple and we explain the process on today's episode.

Did you like this episode? Dislike it? Fact: You don't need hundreds or thousands of dollars in equipment to produce a good podcast. In today's episode we explain how you can start a podcast for as little as $50.

Did you like this episode? Dislike it? What kind of podcast should you be doing? Solo? Interview? Both? We discuss the different formats available to you so you can decide what fits best with your firm.

Did you like this episode? Dislike it? We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving you several reasons why you and your firm should have a podcast.

Did you like this episode? Dislike it? It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide value and information? We discuss on this week’s episiode.

Did you like this episode? Dislike it? We're wrapping up our Video Week with a very important tip, and one that many of you might have a hard time accepting -- YOU DON'T NEED TO SCRIPT YOUR VIDEOS! We explain why on today's episode.

Did you like this episode? Dislike it? We've hinted at it over the last couple of weeks in this series, but today's episode is all about the places your videos should live and be posted to!

Did you like this episode? Dislike it? How much does it cost to create a great-looking video? Maybe not as much as you might think. Today, we're breaking down the things to consider when making your firm's videos from audio to backdrops to camera quality.

Did you like this episode? Dislike it? This week is all about your video strategy. To kick things off, we're discussing the strategy behind your videos and the different approaches you can take.

Did you like this episode? Dislike it? Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong and effective social media presence.

Did you like this episode? Dislike it? As we wrap up Social Media Week, we're taking a look at the future of social media content, where things are headed, and what you should be preparing for.

Did you like this episode? Dislike it? Coming up with a new social media post every day can start to feel daunting after a while. On today's episode, we're explaining the concept of "content multiplication" and how you can use it to easily fill a monthly calendar for your social channels.

Did you like this episode? Dislike it? Struggling to get engagement on your social media content? There are probably a couple of good reasons why. We're discussing them on today's episode and sharing what you can do to fix it!

Did you like this episode? Dislike it? This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting.