The Law Firm Marketing Minute

Did you like this episode? Dislike it? Want to raise your rates? If so, find ways in your marketing to tell people that you’re the expert. The post Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Is your elevator pitch dialed in? If not, here’s a simple formula to help improve. The post A Simple Formula For Your Elevator Pitch – LFMM 256 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? If your marketing isn’t showcasing you as an expert, it might be time to consider an audit. The post Does Your Marketing Reflect Your Status As An Expert – LFMM 255 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do. The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Advertising is most effective when you can enter into a conversation that’s already happening. The post Make Your Ads Calendar Driven – LFMM 253 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plate and implement new marketing systems. The post Move Your Marketing Forward – LFMM 252 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Take time to see the big picture view and understand that good marketing and systems compliment each other. The post Tracking ROI: Don’t Get Tunnel Vision – LFMM 251 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you. The post Simplify Your Message – LFMM 250 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attorney, this is a dangerous place to be. The post If You’re Not A Celebrity…You’re A Commodity – LFMM 249 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. The post The Story Isn’t About You – LFMM 248 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.   The post Being A Good Lawyer Isn’t Enough – LFMM 247 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Create a unique experience and value for your clients so that you can’t be compared apples to apples with other attorneys. If you haven’t built a brand for yourself…you’re a commodity. The post A Lesson From My Uber Ride – LFMM 246 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don’t “search” for a service provider if they have a better option. The post Circumvent Search – LFMM 245 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. The post Manufacturing Authority – LFMM 244 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Statistically, it’s quite unlikely that you’re at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it’s almost impossible to earn one of those top spots. That’s why call it a Zero-Sum Game. The post SEO: The Ultimate Zero-Sum Game – LFMM 243 appeared firs...

Did you like this episode? Dislike it? Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you’re curious how to best share these posts on different channels, we’d love to chat with you […] The post “Should My Blog Exist on My Website or On a Separ...

Did you like this episode? Dislike it? Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of helping people and solve issues that they’re facing, not that you’re trying to bamboozle them into giving you money. You can market and sell to people without coming off as sleazy, and […] The post Think Differently- How to Market & Sell...

Did you like this episode? Dislike it? We’re just starting Q2 and if the first Quarter of the year didn’t quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how […] The post Q1 Marketing Review – LFMM 240 appeared first on Spotli...

Did you like this episode? Dislike it? Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth more. You can make clients more valuable to you without having the extra work that comes with more clients. So quite literally, more revenue for no additional work. It sounds too good to […] The post Grow Your Practice by Making Each Client M...

Did you like this episode? Dislike it? Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on […] The post Build Your Email List...

Did you like this episode? Dislike it? Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal marketing assets and build those relationships to drive more referrals. The post Maximize Your Internal Assets – LFMM 237 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren’t going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it’s much easier to burn […] The post You Only Burn a Referral Sourc...

Did you like this episode? Dislike it? The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn’t heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it’s repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing […] The post Coca-Cola And...

Did you like this episode? Dislike it? Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to earn that credibility, they want to make referrals. You, as an attorney, need to be the person that they refer when the opportunity arises. To […] The post Train Your Referral Army – LFMM 234 appe...

Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement on your homepage. The benefits are two-fold for both you and people who visit your website. To find out more, click play below. Also, if you get value from this podcast, we would love […] The post A Simple Strategy to Help Your Website Perfor...