The Law Firm Marketing Minute

Did you like this episode? Dislike it? Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can tell you if you’re actually attracting better clients and doing more of the work you want to do! The post Know Your Average Case Value – LFMM 282 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that’s more important than chasing new leads. The post Most Marketing Companies Do Lead Gen – LFMM 281 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it […] The post Customer Service is Not a Differenti...

Did you like this episode? Dislike it? If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.” However, there’s a problem with funnels in that they have an endpoint – and what happens when a prospect doesn’t get all the way to the end? You still need to market to them! This episode […] The post Create Marketing Loops, Not Funnels – LF...

Did you like this episode? Dislike it? Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! The post Do Email Newsletters Work? – LFMM 278 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time […] The post What Should Soc...

Did you like this episode? Dislike it? Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. […] The post What Should a Website Cos...

Did you like this episode? Dislike it? We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type […] The post Organize Your Marketing by Audience – LF...

Did you like this episode? Dislike it? One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with. The post Improve Your Consultation Win R...

Did you like this episode? Dislike it? ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in […] The post Be the ACE! – LFMM 273 appeared first on Spotligh...

Did you like this episode? Dislike it? Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically the best clients. The post Market to Your Existing Clients – LFMM 272 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? If you’re an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? The post When Should I Bring My Marketing In...

Did you like this episode? Dislike it? It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” The post Stop Looking for a One-Stop Shop – LFMM 270 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Having a solid brand that supports your law firm improves your ROI. It’s where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by […] The post Forbes Agrees, Branding Before SEO – LFMM 2...

Did you like this episode? Dislike it? By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. The post The Best Cases Go to the Best Marketers – LFMM 268 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. The post Websites Don’t Create Website Traffic – LFMM 267 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary? The post Stop Competing for the Same Advertising Space – LFMM 266 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm’s brand, you set yourself apart from the rest and draw people into your business. The post Reputation is Branding – LFMM 265 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key. The post Stay Top-of-Mind – LFMM 264 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? The biggest thing your audience needs is the confidence that you’re the best solution to their problem. The post Build a Premium Brand – LFMM 263 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think of the kind of content people want and how it can connect to them on a personal level. The post Focus on People, Not Search Engines – LFMM 262 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Don’t become too dependant on one marketing channel. You’re in big trouble if you don’t diversify your leads. The post Diversify Your Marketing – LFMM 261 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? With limited time available in the day, learn ways to repurpose your content and reach more people. The post How to Repurpose Your Content – LFMM 260 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Once you’ve established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance your efforts. The post SEO vs Adwords – Which Should a Lawyer Do – LFMM 259 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to determine where your firm stands. The post A Lesson from a Water Bottle – LFMM 258 appeared first on Spotlight Branding .