The Law Firm Marketing Minute

Did you like this episode? Dislike it? Marc stops by for a short episode explaining why content really is king! The post The Laws of Content Marketing Part 1: Content Is King! – LFMM 307 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? How can you take one piece of content and turn it into over 40 different elements on your website and social media? We’ll tell you how in this week’s episode! The post How to Multiply Your Content – LFMM 306 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We’re finishing up our series on giving away all our secrets. In this episode, we explain how to set up a social media content strategy, including which platforms to post to! The post Giving Away Secrets Part 5: How to Create a Social Media Process – LFMM 305 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We’re continuing our series on giving away all our secrets. In this episode, we walk you through the process of setting up a consistent monthly email newsletter campaign! The post Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We’re continuing our series on giving away all our secrets. In this episode, we explain the importance of a video library as a tool to not only provide valuable information, but to break down a barrier of intimidation and humanizing your law firm. The post Giving Away the Secrets Part 3: Building a Video Library – LFMM 303 appeared first on Spotlight Branding...

Did you like this episode? Dislike it? With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than ever. We explain in this episode. Additionally, if you are interested in free marketing through May, click here. The post EMERGENCY PODCAST: Marketing Is More Important Than Ever Duri...

Did you like this episode? Dislike it? We’re continuing our series on giving away all our secrets. In this episode, we explain how to build a consistent blogging system that establishes you as the expert. The post Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? To kick off the 200th episode of The Law Firm Marketing Minute, we’re giving away all of our secrets! In this episode, we’re telling you how to build your law firm website the right way. The post Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion! The post A Quick Tip to Make Your Consultations Better – LFMM 299 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Did you fall for a flashy presentation full of graphs and numbers? Are you even sure what your marketing is supposed to be doing? Marketing shouldn’t be complicated, but if you find that your campaigns aren’t aligning with your goals, it’s time to make a switch. The post Is Your Marketing Too Complicated? – LFMM 298 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? You’re a lawyer. We know you’re smart, and we know you’re an expert on law. But don’t let your ego get in the way of asking for help in the other areas of your business you may not know as much about (i.e, marketing, bookkeeping, business management, etc). It’s okay to ask for help! The post Don’t Let Your Ego Get in the Way – LFMM 297 appeared first on Spotl...

Did you like this episode? Dislike it? If you’re not consistently adding contacts to your email list, you’re definitely missing a big opportunity to generate more referrals and work with people who already know and trust you! We highlight a few easy ways to grow that list in this week’s episode. The post 3 Ways to Grow Your Email List – LFMM 296 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Regardless of how good of a job you do, it’s easy to get forgotten. We’re so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week’s episode of The Law Firm Marketing Minute. The post You’re Easy to Forget – LFMM 295 appeared first on Spotlight Brandin...

Did you like this episode? Dislike it? How is SEO like the gold rush of 1849? Find out in this week’s episode! The post The SEO Gold Rush – LFMM 294 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn’t tell you the whole story. We explain in this week’s episode. The post How Important Is the Open Rate for Your E-Newsletter? – LFMM 293 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide value and information? We discuss on this week’s episiode. The post What Kind of Video Should a Law Firm Have? – LFMM 292 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Do you have a valuable download full of helpful information on your website available to your visitors for free? This episode of the Law Firm Marketing Minute provides two big reasons why it’s such an important element to have. The post The Importance of a Free Download on Your Website – LFMM 291 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute! The post Ways to Boost Your Social Media Presence in 2020 – LFMM 290 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Should you – the solo or small firm attorney – spend time doing your own firm’s marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week’s episode highlights a few reasons why it isn’t the best decision. The post Should You Do Your Own Marketing? – LFMM 289 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many attorneys abandon marketing that’s been working for them just to chase a shiny new initiative. Don’t! This week’s episode explains. The post Don’t Chase the Shiny New Thing – LFMM 288 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! The post “I’m Just a Solo” – LFMM 287 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. The post Beware of Cheap SEO Services – LFMM 286 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! The post So You Started a Podcast, Now What? – LFMM 285 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started. The post How to Start a Podcast – LFMM 284 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’t actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. The post The Wrong Data Is Vanity – LFMM 283 appeared first on Spotlight Branding .