The Law Firm Marketing Minute

Did you like this episode? Dislike it? Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand, but if you’re wondering how to implement strategies to achieve that, click play below. The post Build Your Expert Brand – LFMM 232 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We’re not telling you to give away tons of free information and eliminate the need for a client to hire you. But there is so much benefit to showcasing your expertise on your website and setting yourself apart as an educational resource to visitors. The post Turn Your Website Into an Educational Resource – LFMM 231 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? There has been a lot of buzz lately about this topic, but Spotlight Branding partner, Daniel Decker, has the scoop. Facebook wants users to see more posts from their friends, versus company page updates. It makes sense, but it makes it harder for company pages (i.e. your law firm’s page) to be seen organically. Luckily, you […] The post What You Need to Know...

Did you like this episode? Dislike it? Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best return. When you’re spending money in several different avenues, you have to be aware of the strategies that are converting the highest, and are producing clients that you actually want to work with. Referred clients […] The post Know Your...

Did you like this episode? Dislike it? You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your email subscribers signed up to be on your list; they opted into receiving your emails and the valuable information you are offering them. They always have the option to unsubscribe if they […] The post How Often Should You Send Your Email Newsle...

Did you like this episode? Dislike it? We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just believe in a better way to market your law firm. With SEO, there can only be one ad at the top of page 1 for any given search. Plus, with Google’s constantly changing algorithms, you could […] The post “Why Do You Hate SEO So Much??” – LFMM 2...

Did you like this episode? Dislike it? Before coming up with random topics to write about, it’s important to realize the purpose of your blog and what all you’ll do with the entries you post. You can post them on your website, share them on social media, send them to publications to be published, etc. There are a lot of ways to […] The post What Should I Blog About? – LFMM 226 appeared first on Sp...

Did you like this episode? Dislike it? Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in order to achieve your goals. If you know what financial goals you want to hit in the next few years, figure out how much each client is worth to you, then decide […] The post What’s the Plan? – LFMM 225 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Part 2 of 2. In this second part of the series “How To Compete With DIY Legal Websites,” Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now […] The post How To Compete With DIY Legal Websites, Part Two...

Did you like this episode? Dislike it? Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It’s not feasible at all for you to get your rates lower than what these sites are offering, and it’s not what your goal should be. You shouldn’t try to compete […] The post How To Compete With DIY Legal Websites, Part O...

Did you like this episode? Dislike it? The legal profession dates all the way back to ancient Athens; it’s one of the oldest professions that’s still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven’t changed as much as you think. The “Four R’s” are still relevant […] The post The Fundamenta...

Did you like this episode? Dislike it? In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. The post Your Marketing Portfolio – LFMM 221 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? So you’ve set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you’re going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how […] The post Tools Versus Strategy – LFMM 220 appeared first on Sp...

Did you like this episode? Dislike it? In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality trumps quantity. The post More Clients… or Better Quality Clients? – LFMM 219 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Click play to find out how you can make your New Year’s resolutions for your business last beyond February. Don’t let your goals fizzle out, let this be the year you reach them and stick it out all the way until 2019, thus making 2018 your best business year yet. The post Make Your New Year’s Resolutions Stick – LFMM 218 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you…or not. Find out how to define your brand and make sure you’re putting your best face forward, plus act now to take advantage of a […] The post Your Brand Identity is More Important Tha...

Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out ways you can keep relationships with past clients alive and ensure they refer people your way when a need arises. The post Your Relationships Are More Important Than SEO – LFM...

Did you like this episode? Dislike it? If you’re a consistent listener of this podcast, you’ve probably heard us say this before, but that’s because we strongly believe SEO is not nearly as important as most internet marketing companies make it out to be. Credibility is far more important and will make clients want to work with you because they see you […] The post Your Credibility is More Importa...

Did you like this episode? Dislike it? We’ve said it before, and we’ll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing in new clients than chasing SEO and throwing money down the drain every month trying to move up in the search rankings. The post Your Referral Strategy is More Important Than SEO – LFMM...

Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don’t let your New Year’s resolution to improve your marketing fall by the wayside. Try out this one idea that is simple, but produces exponential results. The post The Single Best Way to Improve Your Marketing in 2018 – LFMM 213 appeared...

Did you like this episode? Dislike it? There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren’t clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone […] The post A Simple Test of Your Website Home Page...

Did you like this episode? Dislike it? How do you show current clients, past clients, referral sources, mentors, etc. that you’re thankful for them? The little things do mean the most sometimes, and small gestures that show your gratitude show clients that you value them, and appreciate them. Spotlight Branding would like to wish you safe travels this week, and a Happy […] The post Gratitude and Y...

Did you like this episode? Dislike it? Your business’ social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential clients helpful information that makes you look credible, and expand your brand’s reach.   The post The Smart Way to Use Social Media for Your Law Practice – LFMM 210 appeared first on Spot...

Did you like this episode? Dislike it? The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong! The post The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209 appeared first on Spotlight Branding...

Did you like this episode? Dislike it? Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself in their shoes and understanding their motivations. The post 5 Questions to Understand Your Market – LFMM 208 appeared first on Spotlight Branding .