The Law Firm Marketing Minute

Did you like this episode? Dislike it? LinkedIn? It's a networking site, not a social media platform. Ha!  You, as a lawyer, are already in the professional setting. LinkedIn provides the opportunity to grow your network and audience. But how do you maximize your presence on LinkedIn? Well, here are two proven tactics your law firm can use to do just that!     👉Here's what you can expec...

Did you like this episode? Dislike it? Social media is a game! If you are not aware of the rules, then it's very possible that you struggle to find your way!  Meta (namely Facebook and Instagram) has rules. Sure, you could post whatever you wanted til the cows come home, but here are 3 of the best practices for your law firm while using the platforms.     👉Here's what you can expect: 3...

Did you like this episode? Dislike it? Your audience is spending a WHOLE LOTTA TIME on social media platforms. That's where your law firm needs to have a presence. There are 5 platforms that are the major ones. These ones will be the best to be on. However, you're probably busy so I specified the ones that are absolutely essential to be on! This is episode 1 of the social media week.    ...

Did you like this episode? Dislike it? Your law firm could be in danger of wasting time and effort on its marketing if you do not know the audience! Luckily, we got to spend some time talking with Lisandra Matos of Matos Law Firm about this. She went from dreaming of visiting Disney World to creating her version of it. How? She knew her audience. She hit some roadblocks, but figured it out and was...

Did you like this episode? Dislike it? The mighty river starts as a small stream! Brick by brick! Setting your law firm up for success for long-term success requires the smaller steps first! Rome wasn't built in a day. Okay, that's the last phrase I will use, but you get the idea! Matos Law Firm started off having to make smaller moves, but these moves opened up new opportunities which l...

Did you like this episode? Dislike it? If your law firm does not know its audience, then your marketing is going to hurt! This is why knowing your audience is critical! Lisandra Matos, owner of Matos Law Firm, speaks about the way they have curated Matos Law World to their audience. By doing this, they are able to relate with their audience on a deeper level making it a great place for them to be!...

Did you like this episode? Dislike it? Matos Law Firm Founder, Lisandra Matos, learned the hard way about what she should not do when it comes to marketing her firm! However, she then put her head down and figured out what she SHOULD do! She shares her story and insight on this so that your firm can learn as well!  You can see Matos World here: https://matoslawfirm.com/ 👉Here's what you can...

Did you like this episode? Dislike it? For any young lawyers or aspiring lawyers, this is the episode that you need to listen to! Lisandra Matos, founder of Matos Law Firm, explains her story of going from dreaming of Disney World to building her own version. If you have a dream to start or build your own law firm, then these words should inspire you! You can see Matos World here: https://matoslaw...

Did you like this episode? Dislike it? Marketing your law firm can seem like such an uphill battle. It's true! But it's not impossible! Law firms need marketing just as much as any other business. However, most lawyers are told untrue things about it. We spoke with Chris Clark, founder of Clark. Law, and he shared some major insight into what law firms owner should be doing in their mark...

Did you like this episode? Dislike it? We are so happy to hear law firm owners agree with us about Google! A lot of law firm owners, unfortunately, are taught that Google is the best place to put your marketing budget. It's sooooo NOT TRUE! Chris Clark, founder of Clark. Law, explains his personal view on Google and getting clients from it. What are your thoughts? 👉Here's what you can e...

Did you like this episode? Dislike it? We get asked a lot about setting rates. How can a law firm increase its rates? We are firm believers that content will allow your firm to be seen as the thought leader which will allow you to command higher rates with little pushback. We asked Chris Clark of Clark. Law about this, and he gave us insight into how he sets his rates. 👉Here's what you can e...

Did you like this episode? Dislike it? While there may be that worry of not attracting clients to your law firm at all, there should also be a thought or two about attracting better clients. Chris Clark of Clark. Law talks about the importance of getting ideal clients through the door. If you accept any and every person that needs help, you may run into trouble. They could need help that you do no...

Did you like this episode? Dislike it? If you could put all of your eggs into one basket, which basket would it be? We are kicking off week 2 of our discussion with Chris Clark of Clark. Law talking about the two types of clients he deals with. He expresses that, from a business owner's point of view, he still has trouble deciding which is the way to go. Do you agree? 👉Here's what you c...

Did you like this episode? Dislike it? Many lawyers are scared to go out on their own. The danger of the unknown! Luckily, we got the opportunity to sit down with Chris Clark of Clark. Law and discuss his journey. We hope this can inspire those who may be on the fence about starting or expanding their law firm! 👉Here's what you can expect: Chris Clark's story The journey of a law firm o...

Did you like this episode? Dislike it? If your law firm is getting leads, don't wait. Don't say 'Oh, I'll get to them next week'. Here's why. We have a familiar voice on today's show. John Hinson (remember him?) guests to tell a story about a law firm that neglected to jump on their leads and then the worst thing possible happened! 👉Here's what you can expe...

Did you like this episode? Dislike it? Growth of the team means growth of the law firm! Chris Clark, of Clark. Law, started his journey with a part-time paralegal, and it has grown since. He shares his insight into his thoughts about growth. 👉Here's what you can expect: Chris Clark's story How growth of the team is a GREAT thing ☝️ Need help creating a marketing plan? We have a template...

Did you like this episode? Dislike it? What purpose do blogs serve for your law firm? Chris Clark, of Clark. Law, used to have a completely different mindset on how blogs fit into his law firm. Since being with Spotlight Branding, this view has shifted! 👉Here's what you can expect: The real purpose of legal blogs How a law firm owner's mindset shifted ☝️ Need help creating a marketing p...

Did you like this episode? Dislike it? Just being honest here! We had the opportunity to sit down with Chris Clark, founder of Clark. Law, and pick his brain about his journey with Spotlight Branding and his personal thoughts on marketing/what content does for your marketing. 👉Here's what you can expect: The story of a successful law firm owner How content can help you get started ☝️ Need he...

Did you like this episode? Dislike it? The mental health of the legal industry is in decline. Law firm owners work themselves to destruction. This needs to change! This week, we spoke with Jacob Hoyle of FitView Wellness, a successful entrepreneur. He shared his story of adversity and success with us in hopes of inspiring law firm owners. You can find everything about FitView Wellness here !  👉He...

Did you like this episode? Dislike it? The legal industry suffers greatly from mental health issues. In fact, it just keeps getting worse year after year.  Hear from a successful entrepreneur about how he prioritizes mental health and why. Jake explains the science behind physical fitness and how a consistency of workouts can ultimately improve many aspects of your life! 👉Here's what you can...

Did you like this episode? Dislike it? Many times small business/law firm owners will start feeling doubt, anxiety, and/or imposter syndrome.  This is how entrepreneurs can stay motivated through all the downs of being a small business owner. Do you agree? 👉Here's what you can expect: What to do first when it comes to analyzing the self-doubt How you can establish your business to prevent se...

Did you like this episode? Dislike it? As a small business/law firm, your community is your lifeline. Your network is your pulse. How can you effectively build a community for your law firm? What is the most important thing that entrepreneurs are doing to successfully build their communities? We asked Jake Hoyle, owner of FitView Wellness, and this is what he had to say. 👉Here's what you can...

Did you like this episode? Dislike it? Law firm owners are entrepreneurs. They are small business owners. Instead of marketing advice, this week we focus on business advice. This week, we spoke with Jacob Hoyle, owner of Fit View. On this episode, he talks about the humble beginnings and addresses any lawyers out there who took the leap recently or are going to take the leap! 👉Here's what yo...

Did you like this episode? Dislike it? The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms. If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educated on their legal situation, or clients who have ca...

Did you like this episode? Dislike it? Most law firms want to grow. However, lead generation is not the only way to grow, and you probably have a solid network that is a gold mine! Most of the law firm owners we speak to have goals of growing. This is terrific to hear! However, let's not get it twisted. Your law firm probably already has a great network that is sitting like an untapped gold m...