The Law Firm Marketing Minute

Did you like this episode? Dislike it? Do you want your law firm to grow? Do you want your law firm to not grow? Regardless of what your answer is, branding can help! Branding keeps you top of mind even when you do not want to grow. What's the benefit? Simply put: marketing does not do well when it's stopped and started multiple times.  👉Here's what you can expect: How branding hel...

Did you like this episode? Dislike it? Most law firms overlook this aspect of branding. Why? Blame Nike and Pepsi (but not too harshly). When almost anyone thinks of branding for a business, they tend to think of logos and color schemes. Sure, these matter. However, your law firm makes the logo, not vice versa. Here is what branding means for law firms. 👉Here's what you can expect: The real...

Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness. This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this...

Did you like this episode? Dislike it? You read that title right! No lead gen, but law firm growth! How does that happen? The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohen, Director of Operations here at Spotlight B...

Did you like this episode? Dislike it? I asked Fanny if she's ever had a conversation about a lack of referrals increase if the proper steps were taken. She said this! The craziest part is that most law firms already have a website, a social media presence, and/or a blog. The issue is that they simply do not have the time to keep up with it or track the results. How do they know if it's...

Did you like this episode? Dislike it? It may seem like a hamster wheel, but properly adding the correct systems will help this process work so much more efficiently! Most law firms get almost all or at least half of their business from referrals. Word of mouth works beautifully. But how does a law firm know when they've peaked? Fanny answers this! 👉Here's what you can expect: How do la...

Did you like this episode? Dislike it? Most law firms that get any referrals believe they are getting the most they can get. This is usually a myth! Just because your law firm is getting 50 referrals, it does not necessarily mean they are maximizing their referrals. According to a study done by Texas Tech, they found that less than a third of law firm clients refer to the firms, but more than thre...

Did you like this episode? Dislike it? Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true!  We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding, spends her days helping lawyers get mo...

Did you like this episode? Dislike it? This week, we hear a familiar voice. John Hinson joins to discuss a super powerful aspect of marketing that your law firm needs! You see it in every form of media. Storytelling has been a staple of human existence for thousands of years. It is the thing that your marketing needs in order to make the biggest impact! 👉Here's what you can expect: Why is st...

Did you like this episode? Dislike it? It's not a secret. In fact, it's right in front of your face basically every day!  Law firms are securing more clients by using storytelling. If you don't believe us, then take a look around at almost every piece of media produced today. The better the storytelling, the more effective it will be! 👉Here's what you can expect: Why lawyers n...

Did you like this episode? Dislike it? Using a story is the best way to relate to your audience. How can you use it in your law firm's everyday marketing? You may not realize it, but the best content for your legal marketing is right there in your experience bank. What you have gone through could make a great story to relate to your audience! 👉Here's what you can expect: The most effect...

Did you like this episode? Dislike it? We get it! You want to make the biggest impact with your marketing. However, there is a line you need to watch out for! Unfortunately, many lawyers tend to cross this same line and it ends up playing out poorly for them in the long run. We are here to warn any law firms of what could potentially hurt their marketing and branding! 👉Here's what you can ex...

Did you like this episode? Dislike it? Marketing is all about winning over your audience and gaining their trust. How? There are many ways your law firm can do this, but one of the best ways is to use storytelling. By telling a story, you can show your audience how you are the perfect fit for them. John signs back onto the podcast to share his insight! 👉Here's what you can expect: John expla...

Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place! This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here!  👉Here's what you can expect: How to imple...

Did you like this episode? Dislike it? If you feel like you're drowning in your law firm, then you may need to hear this! Taking the step out to view everything may not even be possible. In these cases, you may need to bring in someone to do it for you!   👉Here's what you can expect: How to not drown in your own law firm The speed of the leader is the speed of the team ☝️ Need help crea...

Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm. Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding.  👉Here's what you can expect: Megan's way of getting a system in place for growth The effects it had on the operations team ☝️ Need help creating a marketing plan? We have a template: D...

Did you like this episode? Dislike it? In this episode, we dive a little bit into why lawyers should not be doing things around their law firm even if they love to! Without saying it directly, this episode definitely ties into mental wellness in the legal industry. Many times, we find that lawyers feel like they NEED to do everything themselves.  👉Here's what you can expect: Why law firm own...

Did you like this episode? Dislike it? Your law firm needs a system, but where do you even get started? This week, Megan joins the podcast and on this episode, she explains the best way for law firms to create new systems that will help with production.  👉Here's what you can expect: What comes first: system or process? How Megan views systems before they become systems ☝️ Need help creating...

Did you like this episode? Dislike it? We are finishing up this 2-part episode with the final touches on your law firm's marketing plan.  Is your law firm kind of lost when it comes to marketing? Has it always been this way? What is the direction for 2024?  👉Here's what you can expect: Marc puts the finishing touches on the marketing plan Everything and anything else you need to know ☝️...

Did you like this episode? Dislike it? One of Marc's friends took his law firm to 7 figures and beyond using these marketing tactics. What are they? The point is that you have to be willing to try sh*t and fail. Nothing changes if nothing changes.  👉Here's what you can expect: How Marc's friend took his firm to the next level What Marc would say is the most needed to do so ☝️ Need...

Did you like this episode? Dislike it? So how do you approach your law firm's marketing plan? What is the best plan of attack? What if you still have unanswered questions about marketing tactics? The beauty of the marketing plan is that you do not need all of the answers. You just need to be willing to try sh*t and figure it out! Marc explains. 👉Here's what you can expect: How can you m...

Did you like this episode? Dislike it? We've been talking for about a week and a half about building a solid legal marketing plan, but now we are saying you may need to rethink it. Don't worry though! You need to leave room for failure, and that is okay! If you believe nothing in your marketing plan can fail, then you may hit a wall and it will hurt! We explain this in today's episo...

Did you like this episode? Dislike it? You may have the ultimate marketing plan for your law firm all laid out beautifully in your head, but if it never gets out of your head and onto the page, then it's all for nothing! We have seen it time and time again. Law firms fail to get their marketing plans onto the page and it becomes a mess. Marc explains why it's essential to get it onto the...

Did you like this episode? Dislike it? If your law firm needs a strong marketing plan to reach its goals, then this is a great place to start! Most law firms are not starting their marketing journey the correct way, and this can simply be because they do not have a marketing plan! In fact, most law firms probably do not even have a strong marketing plant to begin with. Prepare to take some notes b...

Did you like this episode? Dislike it? What it looks like to build version one of your law firm's marketing plan. It may seem like a tall ask especially if you're new to this process. Marc breaks down how to make it work for you and your firm's goals! 👉Here's what you can expect: How to create version one of your marketing plan The best way to make it work for you  ☝️ Need hel...