The Law Firm Marketing Minute

Did you like this episode? Dislike it? What can law firms learn about marketing from the big brands? In this episode, we explore why law firms must shift focus from just growing to nurturing their existing client base . Are your touchpoints limited to holiday cards and occasional updates? You may be losing out on valuable business. We’ll dive into how consistent communication and client retention...

Did you like this episode? Dislike it? Many law firms believe they’re maximizing their referrals—but are they? In this episode, we dive into why occasional holiday cards and birthday texts aren't enough to stay top of mind with your clients. Are you missing out on up to two-thirds of potential referrals simply by not staying in touch? We’ll answer this and more, including how a solid referral...

Did you like this episode? Dislike it? Does your law firm have an email newsletter? Will it now? Jana Eatman, Business Development Manager of Spotlight Branding, gives her insight into email marketing. Why do so many lawyers believe that email marketing is dead? What is the future of email marketing for law firms? This stat may shock the pants off of you! If your law firm doesn't have an emai...

Did you like this episode? Dislike it? Stay away from these possible social media pitfalls! In this final episode of our series, we unpack the 4 biggest social media pitfalls that law firms must avoid to truly thrive online. Are you falling for vanity metrics that look good but don't bring clients through the door? Is inconsistent posting causing your firm to lose visibility and relevance? Ar...

Did you like this episode? Dislike it? Let's look at social media through a different lens! In the fourth part of our "4 Horsemen of Social Media" series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content . Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients....

Did you like this episode? Dislike it? Setting wrong expectations will lead to failure! In this episode, we break down one of the biggest social media mistakes law firms make: having the wrong expectations. It’s not about racking up likes and followers—those vanity metrics won’t bring in clients. Instead, we’ll talk about what really matters: staying connected with your network, building trust, an...

Did you like this episode? Dislike it? Virality is luck. Law firms, beware of this social media trap! Let’s be real—social media isn’t about overnight success. It’s a long game, and without consistent content, your audience might start wondering if you’ve closed up shop. In this episode, we dive into why inconsistency is one of the biggest threats to your law firm’s social media presence. We’ll ta...

Did you like this episode? Dislike it? Don't let your law firm get sucked into this social media trap! In the first episode of our 4 Horsemen of Social Media series, we explore how vanity metrics like likes, followers, and impressions create a false sense of success for law firms. These flashy numbers might look good, but they don't translate into client conversions or real growth. Learn...

Did you like this episode? Dislike it? Women need to know that they are not alone! Molly Hough, founder of JurisConsult Institute, talks about empowering women in law to break barriers and thrive in a traditionally male-dominated field. We dive into the real challenges women face, from battling the outdated structures of the legal industry to balancing work-life integration. You’ll hear how mentor...

Did you like this episode? Dislike it? Nothing changes if nothing changes! Too often, women—especially women of color—are excluded from opportunities in traditional law firm models. In this episode, Molly Hough shares how taking risks, building a personal brand, and stepping outside the big law model can lead to a more powerful and fulfilling legal career. Learn how embracing these changes not onl...

Did you like this episode? Dislike it? Feeling stuck or burnt out in your legal career? You’re not alone. In this episode, Molly Hough recounts the powerful transformation of a junior partner who went from burnout to a thriving, successful practice. Through strategic career coaching, renewed client relationships, and a deep dive into personal passion, she built a career that’s now flourishing. If...

Did you like this episode? Dislike it? Too many lawyers are trapped by outdated advice that’s stalling their growth. We spoke with Molly Hough, founder of JurisConsult Institute, about exposing the pitfalls of "just keeping your head down" and revealing the strategies you need to advance your legal career. Learn how to invest in yourself, build your personal brand, and take proactive ste...

Did you like this episode? Dislike it? There is a gap that exists between women and men in the legal industry. We spoke with Molly Hough, founder of JurisConsult Institute, about the biggest obstacle women face in the legal industry. There is quite clearly a gap in the amount of women partners, first and foremost. Why is this? Well, we discussed what could be the biggest reason for that! Find Moll...

Did you like this episode? Dislike it? What is true about branding for law firms? Most lawyers are unaware of the powerful brand they’ve already built. In this episode, John Hinson dives into how your legal expertise, client experience, and professional presence form the core of your brand identity. Learn to recognize and leverage these elements to differentiate your firm, attract ideal clients, a...

Did you like this episode? Dislike it? What is the true definition of branding? Why does this matter? Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how branding for law firms is different than branding for other small businesses, like a marketing agency. Law firms should view branding from a different perspective! What perspective is that? Listen now and...

Did you like this episode? Dislike it? Most lawyers know the generic definitions of marketing and branding. This could be detrimental to these efforts! Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about the real definitions of marketing and branding. Law firms can benefit greatly by knowing exactly what falls under these marketing and branding umbrellas. Is i...

Did you like this episode? Dislike it? Many small law firms are not focusing on what they should be. This will help grow your small law firm! Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how the two best things for a small law firm are the things that are not necessarily flashy! Many small law firms focus on marketing things that look good rather than t...

Did you like this episode? Dislike it? If you've been a listener of this podcast for a while, then you know Spotlight's stance on SEO. It's not a pretty thing! Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your l...

Did you like this episode? Dislike it? If you're a law firm owner, finding and hiring the best talent for your firm is the best-case scenario. How do you do that? We spoke with Ryan Kimler of Net Profit CFO about what it takes to attract the rockstars of the legal industry! Your law firm deserves the best because of what you do for others. You should be able to attract and hire the best talen...

Did you like this episode? Dislike it? Many law firms want the best talent working at their firm. How can a law firm effectively secure the best talent?  We spoke with Ryan Kimler of Net Profit CFO about the most effective ways that a law firm can secure the best talent. It may sound simple, but attracting the best talent requires planning much farther ahead! Does your law firm want the best talen...

Did you like this episode? Dislike it? Do you want your law firm to be financially healthy? Of course, you do! We spoke with Ryan Kimler of Net Profit CFO about the essential pieces your law firm needs in order to be financially healthy. The positions can play a HUGE role in growing your law firm. Being healthy in this sense can help you sleep at night! Make sure your law firm has these positions...

Did you like this episode? Dislike it? Your law firm should have a financial plan for the year. How do you get somewhere if you don't know how to get there? We spoke with Ryan Kimler of Net Profit CFO about the 3 big financial numbers that law firm owners need to know. In fact, these should be the questions answered in order to build out a strong financial plan for your law firm. Find Ryan he...

Did you like this episode? Dislike it? Many law firms struggle with hiring the right candidates. Today's market does not make it any easier. We spoke with Ryan Kimler of Net Profit CFO about the struggles that law firms face. He gave us a few reasons why this happens. He also introduced some stats about hiring that can hinder firms from getting that rockstar hire. If your law firm is struggli...

Did you like this episode? Dislike it? It is said multiple times, but let's state it again: you do NOT need to have thousands or millions of followers for your social media to be effective! If your law firm has the capacity, then here are some proven methods of growing it organically. This means, no budget is spent. These tactics are completely free to do and only require time. Keep in mind,...

Did you like this episode? Dislike it? TikTok has been known to be a terrific platform for organic reach. But there are some things you need to know. Social media is a game, and if you don't know the rules, then you could be fighting an uphill battle. After working day after day on TikTok, I have uncovered 3 of these rules!      👉Here's what you can expect: 3 things you should know abou...