The LashBase Podcast

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

Welcome to the pilot episode of the new series of The LashBase Podcast , where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand. Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase. Discover the roots of the famil...

It's been a while since we have told the story of how LashBase became LashBase so we thought we'd get "camera shy" founder, Julie back on the podcast to answer the questions that you sent in. LashBase is a family business with very modest beginnings and our family feel has stuck with us throughout our growth into one of the biggest lash brands in the world. We hope you find value in our story! Hos...

Think the lash industry is saturated? Think again. In today's episode, I chat with Michelle, the CEO and founder of Paris Lash Academy about how she started and how she grew her lash brand to be one of the biggest in the world in just 4 short years whilst being one of the nicest and most down to earth people you could ever meet. Want to start a lash brand? Listen to this! Find PLA here: @parislash...

Val joins us on the podcast today to give everyone her secrets in making reels and gaining followers. I also wanted to get a little deeper into her struggles with mental health which she has documented on her socials. A girl with a bright future in the lash industry. Watch this space. Find Val here: @beautygalval

Making money in the lash industry doesn't have to mean doing lashes, training or selling products. There are so many avenues to explore and Sophie has done just that with great success. Find out how to make 100k+ Through events, online courses and business mentoring. Another value packed episode! Find Sophie here: @LashFest__ + @IamSophieAlexandra

Mindset is everything and Alanna has one of the strongest in the game. This episode is sure to leave you feeling motivated, inspired and ready to level up your lash business. I can't wait for your feedback on this one! Find Alanna here: @AlannaRuizunger_ & @LannaLashes

Few lash artists get the chance to work for an extended period of time in the UK and the US so we thought it would be a great idea to get Lana from Lux Uncut on the show to talk through the differences and her experience in both the UK and US. Subjects include the huge pricing gap, work/life balance, career longevity and everything in between. Let us know what you think! Find Lana here: @LuxUncut

In today's episode, we were joined by Best New Training Academy of the Year Award winner @asheslashesx , who talks through lessons learnt from being in the industry, starting your own training academy and the tea on all things lash business.

Welcome back to the LashBase Podcast! ⁣⁣ In this episode, @lashbase_jamie talks to @luxelashesbyabbie - the winner of our 𝐁𝐞𝐬𝐭 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐀𝐰𝐚𝐫𝐝! ⁣⁣ @luxelashesbyabbie discusses how she got into the lash industry, why she became a trainer, and all the positives/negatives that come with it. Pack with value and takeaways to help you grow your training business too. You a...

Today's episode is short and sweet with 3 extremely actionable tips that can take you from no bookings to overbooked almost overnight. A lot of the lash and beauty industry focus so heavily on social media, keeping up with trends, gaining followers and racking up the likes. But that doesn't pay your bills. What I tell you in this episode will change everything for your business. I hope you enjoy l...

Today’s episode is an interview that I did for The Lash Club Online for their “spotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business. This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole cha...

They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans. The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconcep...

The importance of staying relevant in the lash industry. Sharing some thoughts on the drive to work 💭 Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it....

Social media can be a powerful tool for growing your lash business so we wanted to get one of the most successful to come and talk all about how she does it. Looks by lol (Lauren Cutler) has managed to build a client base that has mostly come from social media and it's not as complicated as you think. This is worth a listen if you are struggling with your social media presence. Hosted by @LashBase...

Today's episode is a special one. We had a chat with Rachel Doyle of the Devon Lash Dolls about what it takes to run a salon, manage staff, succeed at training, raise a family and everything in between! This episode can really help add some perspective to the mammoth task of running a salon whilst equally fill you with inspiration and motivation that you can achieve it too. A must listen. Enjoy. H...

Today’s episode of The LashBase Podcast is packed with inspiration and motivation. We were lucky to have Lucy Contessa join us to talk us through a major step in many lash artists careers… Going from part time to full time lash artist! It’s a huge risk and one that needs full commitment. But with the right mindset and plan, it’s a step that you won’t regret! Freedom both professionally and persona...

Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram. In my opinion, Social Media in general, can be a secondary marketing channel for lash artists. In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business. I also needed to clarify a misunderstood and miscommunicated point from yester...

Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase. Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear. We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK). Episode info:...

Episode 32 of The LashBase Podcast is all about the increase in lash retention issues since the UK lash industry reopened. What’s causing it? Is it a faulty batch? Is there more to it? How can the issue be resolved? Regular listeners will notice that this episode is more personal than usual. The subject is so sensitive to all involved that it requires tough love from all sides. We’d love to get yo...

Episode 31 of The LashBase Podcast is all about Lash Adhesive and the potential issues that may crop up when we go back to lashing after a long lockdown! Talking through allergies, stickies, brush-offs, the importance of communication and much more. This is a must-listen episode for those heading back to lashing after lockdown 3.0. Let us know what you think by sharing your thoughts on Instagram s...

Episode 30 is all about exploring what goes on behind the scenes at the UK's largest professional lash brand. Jamie discusses how LashBase have navigated the unknown and what the future holds for the family business. Topics covered: LashBase, Inc. and the failed launch, Staffing and Management, Pivoting & Adapting, Product & Stock Issues, Courier Problems and the Money behind everything. W...

The LashBase Podcast is back with a new episode (episode 29) and what better way to end the year than with this cracker. Today’s episode is all about revisiting and reviewing the most talked about topics from the past 12+ months. A lot changes in a year so this episode is packed with new opinions and discussions on subjects such as “hand-testing” tweezers, pricing, pre-made fans and easy fans, las...

Episode 28 of the LashBase Podcast is an interview by Salonology with Jamie (Head of Marketing). From sharing lash tips with his massive Instagram following , to leading the marketing arm of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media – and our next special guest on The Salonology Show! From starting the first LashBase social page to providing content...