The LashBase Podcast

Episode 27 of The LashBase Podcast is all about lash lifting! Since the lockdown has been lifted, lots of clients have opted to go for a lash lift rather than extensions as they are easier to maintain yet still look great. So we thought it was a great time to dedicate a whole episode to lash lifting tips & tricks. It doesn't matter what system you use, you are sure to pick up something from th...

Episode 26 of the LashBase Podcast is all about marketing your business in this "new normal" world. We talk about seeing things from the clients perspective, the ever-changing Instagram algorithm, stress and money issues and how to deal with last-minute COVID cancellations. Packed full of ideas on how you can market your business right now and build your business during the toughest time in lash i...

Episode 25. WE ARE BACK! This episode dives deep into the many reasons for poor lash retention and how you can fix it. From the glaringly obvious to the rare and obscure, this episode will help you get back to lashing in the most educated and confident way. Hosted by @LashBase_Jamie. Like what you hear? Share your feedback on Instagram or join the conversation over in our Facebook group, Team Lash...

Episode 24 of The LashBase Podcast is also #3 in our interview series. Today, Jamie chats with Ryan Power of Salonology. Ryan and his wife Hollie run a successful business coaching company for everyone in the Beauty Industry. Ryan is extremely knowledgable and has the experience to back up what he says. An all-round good guy and someone that is definitely worth knowing. This episode is a fun and i...

This episode has been a long time coming. It's #2 in our interview series and it's a double act. Jo of FlashLash Beauty and Dionne of Love and Lashes. Both are ultra driven and passionate leaders in the lash industry. We talk about training, having your own product line, salon ownership, events presenting skills and Jo's newest venture, her podcast. Grab a cuppa and enjoy this chat. It offers a bu...

We are living in crazy and unpredictable times, aren't we?! We are all in lockdown and cannot do lashes due to social distancing and most of us are wondering how on earth can we grow our businesses through all of this?? This episode of The LashBase Podcast answers the most frequently asked questions that lash artists have such as, what should you be posting about right now to engage followers? Sho...

Episode 21 comes courtesy of a recent interview Head of Marketing, Jamie Butler had with the inspirational guys over at Educated Artistry. Covering the LashBase US launch, coronavirus and marketing tips! Have a listen and let us know what you think. Find Kayla + Taylor of Educated Artistry over on Instagram @educatedartistry 

Episode 20 is deeply personal. Today's episode is a step by step, day by day account of how LashBase, Inc. went from a pipedream idea all the way to being just days away from becoming reality. This is not like any other episode that you have heard before and we hope that it brings you closer to the madness that is launching and running a lash brand. Get inspired and let us know your thoughts! Host...

Episode 19 is here and it's the first in our new INTERVIEW SERIES. We are speaking with some of the most experienced and knowledgable lash artists, trainers and personalities to get their views and opinions on the big wide lash world. This episode is a great one. We have invited Tara Fisher of Farnham Eyelashes on to talk about her history, how she can charge such high prices, work/life balance an...

Episode 18 of The LashBase Podcast is all about understanding your why and marketing your business with intent. We talk through the mindset required to get it right with the little time that you have and give you some straight up tactical hacks to ensure that you have a full diary in next to no time. We have some great new episodes on the way but we want to hear from you. We want to create a few e...

Episode 17 answers one of the most frequently asked questions that we get at LashBase. How to become a lash trainer. We answer this and then take it deeper and look into what routes are available, which option is best for you, how do you know if you are ready and what makes a good lash trainer. This is a big episode and will, without doubt, make it clear in your mind whether you are ready and righ...

We have made you wait a little longer than usual for episode 16 but we promise it's worth the wait. This episode is all about what can make or break your lash business. LASH RETENTION. We go through many of the reasons for bad lash retention and split it into 3 categories, clients, products and lash artists. This episode could change how you think about lashing forever. We can't wait to hear what...

Episode 15. As we come to the end of the decade and move into what looks like being the lash industry’s biggest and best year, it’s time to take a look back at what’s gone on this year to see just how far we have all come in such a short space of time… This list is not comprehensive, but it is important. It shows just how the industry is growing, moving and evolving every single day. It shows that...

Episode 14 of The LashBase Podcast has been taken from a great chat that Jamie had with Steven from the Beauty By Boys Podcast. Here's the bottom line: You need to be where the attention is. I also give advice on + How Facebook Groups can transform your business + What a day-to-day as the Head of Marketing looks like LashBase + How to step up your marketing game and stand out amongst competitors +...

Episode 13 of The LashBase Podcast is all about giving you the tools and tips to get through and master the busiest time of year for a lash artist. We give you the tips on important subjects such as how to stop no shows, how to get clients to rebook, how to get clients to tell a friend and how to sell retail products. We then move on to discussing something that is even more important than money.....

Episode 12 is a little different to the usual format. This week, we requested questions via Instagram stories that we could answer during this episode. Questions range from thought on the future of lashing all the way to a fun quickfire round that everyone can get involved in. As always, join us in the "Team LashBase" Facebook Group and continue the discussion. We'd love to hear if you agree with...

Episode 11 starts with a very special announcement and then pushes all the right buttons when it comes to the best and worst training practices. If you are a trainer or considering taking a new course, you need to listen to this! We hope to elevate the industry one listener at a time and starting with good training has got to be the first point. Hosted by @LashBase_Jamie & @LashBase_Amy. Join...

Episode 10 is all about the biggest beauty trade show event in the world, the Hong Kong Cosmoprof. This is THE event that all the lash brands can't wait for. Lash Manufacturers from all over the world exhibit their latest and greatest lash products. It's a great insight into what's coming in 2020 so you can get prepared and be in the know. Hosted by @LashBase_Jamie. Join in the conversation on Ins...

Episode 9 is all about Events. We have just celebrated 10 Year's of LashBase, and we wanted to tell you all about it, why you should attend such events and why you should hold your own events in your salon for your customers.  Hosted by LashBase_Amy and LashBase_Ellen, we hope you enjoy it. Let us know your thoughts.

Episode 8 is a big one with a very special guest. LashBase is celebrating 10 years in business, so this episode goes into detail about the highs and lows of running a lash brand. And who else could tell the story better other than the CEO and founder, @LashBase_Julie.  A lot has happened in our 10-year history so it would be impossible to fit it all into one episode. So we have picked some of...

Welcome back for episode 7 of The LashBase Podcast. This episode follows on from last weeks and is the final part of our discussion about Instagram! This episode goes into detail about stories, insights, the dreaded algorithm, collaboration ideas and whether or not you should be using Instagram ads. We hope you enjoy part 2! Hosted by @LashBase_Jamie and @LashBase_Amy. Continue th conversation in...

Episode 6 is all about the most popular social media platform for lash artists, INSTAGRAM. This episode is so packed with info that we have decided to make it a 2 parter! Part 1 goes into the basics like your bio, defining your goals, branding guidelines, the 7 post types, captions and the importance of engagement. If you want to up your social media game or simply get the confirmation that you ar...

Episode 5 of The LashBase Podcast is all about mental health. Being a lash artist can be stressful at the best of times with the demands of ungrateful clients always being an issue, the anxiety of worrying about where your next booking will come from and even the loneliness that hits from long periods of being on your own. Itis a tough gig. But we want to give you a bit of advice and guidance and...

Episode 4 is all about customer service, policies and dealing with complaints! Today's episode is SO IMPORTANT. We take you through the policies that you need to implement straight away, why the whole experience is vital to charging more, principles to live by and how to deal with complaints in the best possible way. Jam-packed with great value that will help you transform your lash business and r...

Episode 3 is all about the most talked about taboo product, premade fans! As always, we go through the positives, negatives and different opinions on whether or not you should be using premade fans or giving them a miss. This one gets really deep into the stigma and fear that causes a lot of arguments within the lash industry. Worth a listen if you are on the fence or want a little more informatio...