The LAB with Bryon Ellington

How do you scale to 487 transactions in 2026? Geoff, Real Estate Expert, eXp Realty, shares the raw truth about Instagram trust building and the exact systems used to scale a 35-agent team through high-frequency content. In this unfiltered breakdown, we dive into how Geoff shifted from production to team building by mastering the Instagram algorithm. Learn why traditional "Just Listed" posts are d...

Want to master your digital presence in 2026? In this unfiltered breakdown, Princess, Candidate Property Practitioner, eXp Realty, reveals the exact blueprint used to achieve brand authority without having your own listings. Learn how to turn your Instagram into a professional "Digital CV" that builds trust and generates high-quality leads for your eXp Realty business. This session dives into the...

How do you scale to 100+ agents using only a cell phone and 10 minutes a day? Nolan Rucker, Agent, eXp Realty, shares the raw truth about replacing outdated landlines with a high-conversion Instagram strategy. In this unfiltered breakdown, you'll learn the exact systems used to achieve massive local reach and $2M deals without spending a dime on paid ads. Nolan reveals why traditional cold calling...

Want to master local seller attraction in 2026? Levi Lascsak, Real Estate Agent & Coach, eXp Realty, breaks down the exact blueprint used to achieve 30+ organic seller leads per month without spending a dime on advertising. In this unfiltered session, we dive into "The Curiosity Gap" strategy. Learn how to pivot away from boring market reports and start leveraging local infrastructure and "dir...

Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth. Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competi...

How do you manage a 70-agent team doing $300 Million in volume without losing your mind? In this episode of The Lab, Jon Foster (Co-Founder of the Jon & Leslie Foster Real Estate Group) pulls back the curtain on how he runs his massive Northern California team.  Jon reveals why only HALF of his agents are allowed on his Zillow Flex team, how he uses the "ALM Method" to book appointments in und...

Want to know how to attract luxury buyers at an open house without using a sign-in sheet? In this episode of The Lab, Adam Cothes, Luxury Specialist, reveals his "Hyperlocal Open House" strategy that allows him to convert high-net-worth clients without being pushy. Adam shares his journey from being $300k in debt to rebuilding his business using a simple, low-tech open house method. He breaks down...

Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs. Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (ins...

Is it possible to list and sell 50 homes a year without living in the state? In this episode of The Lab, Ali Garced (Ali The Agent) breaks down the exact systems and scripts she uses to run a top-producing real estate business in Tucson, Arizona from New York. Ali reveals her entire virtual workflow: from the 10-question Calendly intake form that filters out unmotivated sellers, to the "3-Part" Zo...

Stop losing listings to unrealistic sellers. In this episode of The Lab, 7-time ICON Agent John Tsai reveals the exact pricing psychology and scripts he used to sell 312 homes ($280M Volume) in a down market. John breaks down his controversial strategy of putting the listing price *inside* the pre-listing package (before the appointment!), why he refuses to let sellers tour the home with him, and...

Stop treating Open Houses like a waste of time. In this episode of The Lab, powerhouse coach Sherri Johnson (CEO, Sherri Johnson Coaching) reveals why the Open House is the "GOAT"  lead generation strategy if you do it right. Sherri breaks down the exact system she used to sell 5 homes in her first month (4 from a single open house!) and how she grew a brokerage from $500M to $2B. She shares the s...

Are your agents burning out on Zillow Flex? In this interview, Justin Core (Core Group Real Estate, Orlando) breaks down the exact systems he uses to manage a 35-agent team while keeping conversion high and stress low. Justin reveals his unique "Rotation System" that eliminates the 24/7 grind, how he stops agents from "cherry-picking" leads, and the "Mock Appointment" training method that replaced...

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀 In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and con...

🎙️ Welcome to The LAB: Mary Snyder – The 70% Referral Formula: Turning Clients into Lifelong Friends 🚀 Mary Snyder and her partner stumbled into real estate in 2020 after a "fluke" start. Despite beginning with no money and against the standard advice of saving six months of expenses, they scaled rapidly: selling 17 homes in the first six months and iconing with eXp Realty every year since. What...

👋 Welcome to The LAB: Gusty Gulas – Master Accountability & Zillow Flex Lead Conversion Strategy  In this episode of The LAB, we welcome Gusty Gulas, a top team leader in the Birmingham, Alabama market since 2011, who has been a part of over 3,000 home sales. Gusty currently runs a team of 20 agents and shares his deep, four-year experience as a successful Zillow Flex team leader. He breaks d...

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀 In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and con...

🎙️ Welcome to The LAB: Brandon Vincent – Building a Scalable, Client-First Real Estate Business 🚀 In this episode, we sit down with Brandon Vincent, top-producing agent and team leader at eXp Realty, whose “Doing It Different” approach is reshaping how modern agents operate. Brandon shares how he built a scalable business rooted in transparency, education, and relentless consistency, showing how...

🎙️ Welcome to The LAB: Nate Armstrong – Scaling Zillow Flex & Lead Systems for Maximum Agent Performance 🚀 In this episode, Nate Armstrong, director of sales and full-time coach for the K2 Team at eXp Realty, reveals how he runs a multi-state, 60-agent operation leveraging Zillow Flex, concierge systems, and structured onboarding. Nate shares his strategies for accountability, lead conversion...

🎙️ Welcome to The LAB: Dan Rochon – Building Predictable Real Estate Funnels with “Teach to Sell” 🔥📈 In this episode of The LAB, we sit down with Dan Rochon, coach, author, and founder of Teach to Sell, who went from broke waiter to top producer, brokerage owner, and bestselling author. Dan reveals his system for creating lead funnels that actually convert — built on influence, empathy, and educ...

🎙️ The Lab: Robert Colello – Fearless Honesty, Listing Strategy & Market Adjustments That Win Sellers 🏡🔥 In this episode of The Lab, we sit down with Robert Colello, one of San Diego’s top agents and leaders who built a 95% referral-based listing business from the ground up after moving cross-country with zero contacts. With over 20 years of experience and multiple seven-figure GCI years, Ro...

🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥 Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even wh...

🎙️ Welcome to The LAB: Zac Muir – Mastering Real Estate Accountability with Sisu & Battr ⚙️📊💡 In this episode of The LAB, we sit down with Zac Muir, VP of Revenue for Sisu and Battr, to unpack how top-performing real estate teams use data, automation, and accountability to scale. Zac reveals how Sisu turns your team into a scoreboard-driven business, while Batter acts as an AI database manag...

🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing. In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social m...

🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈 In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From...

🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀 In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents int...