The LAB with Bryon Ellington

👋 Welcome to The LAB: Gusty Gulas – Master Accountability & Zillow Flex Lead Conversion Strategy  In this episode of The LAB, we welcome Gusty Gulas, a top team leader in the Birmingham, Alabama market since 2011, who has been a part of over 3,000 home sales. Gusty currently runs a team of 20 agents and shares his deep, four-year experience as a successful Zillow Flex team leader. He breaks d...

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀 In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and con...

🎙️ Welcome to The LAB: Brandon Vincent – Building a Scalable, Client-First Real Estate Business 🚀 In this episode, we sit down with Brandon Vincent, top-producing agent and team leader at eXp Realty, whose “Doing It Different” approach is reshaping how modern agents operate. Brandon shares how he built a scalable business rooted in transparency, education, and relentless consistency, showing how...

🎙️ Welcome to The LAB: Nate Armstrong – Scaling Zillow Flex & Lead Systems for Maximum Agent Performance 🚀 In this episode, Nate Armstrong, director of sales and full-time coach for the K2 Team at eXp Realty, reveals how he runs a multi-state, 60-agent operation leveraging Zillow Flex, concierge systems, and structured onboarding. Nate shares his strategies for accountability, lead conversion...

🎙️ Welcome to The LAB: Dan Rochon – Building Predictable Real Estate Funnels with “Teach to Sell” 🔥📈 In this episode of The LAB, we sit down with Dan Rochon, coach, author, and founder of Teach to Sell, who went from broke waiter to top producer, brokerage owner, and bestselling author. Dan reveals his system for creating lead funnels that actually convert — built on influence, empathy, and educ...

🎙️ The Lab: Robert Colello – Fearless Honesty, Listing Strategy & Market Adjustments That Win Sellers 🏡🔥 In this episode of The Lab, we sit down with Robert Colello, one of San Diego’s top agents and leaders who built a 95% referral-based listing business from the ground up after moving cross-country with zero contacts. With over 20 years of experience and multiple seven-figure GCI years, Ro...

🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥 Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even wh...

🎙️ Welcome to The LAB: Zac Muir – Mastering Real Estate Accountability with Sisu & Battr ⚙️📊💡 In this episode of The LAB, we sit down with Zac Muir, VP of Revenue for Sisu and Battr, to unpack how top-performing real estate teams use data, automation, and accountability to scale. Zac reveals how Sisu turns your team into a scoreboard-driven business, while Batter acts as an AI database manag...

🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing. In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social m...

🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈 In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From...

🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀 In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents int...

🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥 In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, t...

🎙️ Welcome to The LAB: Anthony Tomasone – Building High-Performance Real Estate Teams with Accountability & Tech 💻 In this episode of The LAB, we sit down with Anthony Tomasone, team leader at Zuasa Realty, who manages a powerhouse group of ISAs and agents using a blend of culture, coaching, and cutting-edge tools. Anthony shares how he structures one-on-ones and team huddles, leverages platf...

🎙️ Welcome to The LAB: Dylan Nonaka – Scaling Hawaii’s #1 Team with Zillow Flex 🚀 In this episode of The LAB, we sit down with Dylan Nonaka, team leader at eXp Realty Hawaii, who grew his team from a small crew to 156 agents across four islands and over 1,000 transactions a year. Dylan shares how he cracked the code on winning Zillow Flex accounts, building systems, and training agents through a...

🎙️ Welcome to The LAB: Alisha Collins – Building a 7-Figure Real Estate Brand with Daily Video, Powered by eXp University In this episode of The LAB, we sit down with Alisha Collins, a top-producing Wyoming agent and content creator who’s cracked the code on video consistency. Alisha shares how she posts 21 videos a week, dominates on Facebook, YouTube, and TikTok, and runs a team closing over 240...

🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University In this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract...

🎙️ Welcome to The LAB: Harriet Hinson – Building and Leading a High-Performance Zillow Flex Team, Powered by eXp University In this episode of The LAB, we sit down with Harriet Hinson, a veteran real estate leader who built one of Georgia’s top-performing Zillow Flex teams. Harriet shares how she scaled her team from just a few agents to over 60, survived Zillow’s Flex program cuts, and now runs a...

🎙️ Welcome to The LAB: Tony Glenn – $1.1B in Sales by Serving Military Families, Powered by eXp University In this episode of The LAB, we sit down with Tony Glenn, founder of the Liberty Group in Oceanside, California. Tony is a Marine Corps veteran, VA loan expert, and visionary team leader whose group has closed over $1.1 billion in sales—without ever cold calling. Tony reveals how he built a re...

🎙️ Welcome to The LAB: Chris Colgan Turning Scrolls into Closings with Local Content, Powered by eXp University In this episode of The LAB, we sit down with Chris Colgan, a 22 year real estate veteran who built a local lead generation machine on Instagram by posting daily news-style content, community updates, and real estate insights. Chris shares how he generates thousands of inbound leads and r...

🎙️ Welcome to The LAB: Joey Oberndorfer – Closing with Consistency from One-Tour Leads, Powered by eXp University In this episode of The LAB, we sit down with Joey Oberndorfer, a new agent with eXp Realty who has already closed 32 transactions in his first 9 months without a past client database or paid ads. Joey shares his full approach to converting Zillow Flex leads, including the exact scripts...

🎙️ Welcome to The LAB: Aaron Novello – Building a Real Estate Media Machine, Powered by eXp University In this episode of The LAB, we sit down with Aaron Novello, a high volume listing expert turned media strategist who has mastered the art of using video to scale real estate sales and attraction. After closing over 2,000 transactions and doing 200+ deals a year, Aaron shares how he transitioned f...

🎙️ Welcome to The LAB: Liz Brown Daily Video Discipline That Drives Results, Powered by eXp University In this episode of The LAB, we sit down with Liz Brown, a dynamic agent and video marketing coach who built a real estate and attraction empire by showing up on TikTok every single day for 5 years. With over 70,000 followers and a pipeline driven entirely by social content, Liz shares her full Ti...

🎙️ Welcome to The LAB: Livia Petraru – The Instagram Funnel That Generates Hundreds of Leads, Powered by eXp University In this episode of The LAB, we sit down with Livia Petraru, an Orlando-based agent who went from zero closings in her first year to building a high-volume, lead generating machine powered by Instagram Reels. Livia now leads a team of 7 agents and attracts hundreds of buyer and se...

🎙️ Welcome to The LAB: Robin Mann – Turning Creative Outreach into Consistent Closings, Powered by eXp University In this episode of The LAB, we sit down with Robin Mann, a five-time ICON agent from Charlotte, North Carolina, who transformed her part-time start into a weekly-closing referral machine. Robin shares the systems and social touches behind her success, including her “Taco ‘Bout Thanksgi...

🎙️ Welcome to The LAB: Brittini Bowers – The 2-Step Listing System That Converts, Powered by eXp University In this episode of The LAB, we sit down with Brittini Bowers, a powerhouse real estate agent from Phoenix, Arizona, who has built a thriving, referral-driven business with her husband using a high-touch, high-value client experience. Brittini breaks down the exact two-step listing process sh...