The LAB with Bryon Ellington

How do you get home sellers to agree on the right price in a shifting market? Kati Spaniak, 8-Time ICON Agent, eXp Realty, shares the raw truth about pricing psychology and the exact systems used to sell over 600 homes. In this unfiltered breakdown, Kati Spaniak breaks down how to eliminate your own money biases and lead your listing presentations with clear market facts rather than marketing fluf...

Jackson Wilkey joins the show to break down the exact search strategy used to achieve consistent monthly seller traction using YouTube without relying on cold prospecting or a paid sphere of influence. The hosting of collaborative neighborhood guides is one of the most powerful tools for local growth and network building. Jackson opens up about his journey from blue-collar lineman to real estate v...

Want to unlock total geographic dominance and pull high-quality clients directly to your business? In this unfiltered session, real estate powerhouse Levi Lascsak, Real Estate Expert, eXp Realty, shares the exact passive prospecting system he used to secure 64 closed transactions in his very first year without spending a single dollar on traditional marketing. If you are ready to stop chasing lead...

Want to leverage options A, B, and C to dominate your target market in 2026? In this wildcard breakdown, Rich, Real Estate Expert, eXp Realty, shares the raw truth about the shifting real estate landscapes, detailing his exact blueprint to connect with luxury second-home buyers without traditional database cold calling. Rich breaks down how he transitioned from a traditional team dynamic to buildi...

How do you generate a third of your closed transactions directly from social media? Halle McCrory, Real Estate Expert, eXp Realty, shares the raw truth about modern audience analytics and the exact systems used to scale into near-luxury and luxury price points.   In this unfiltered session, we break down how to stop treating your database and social media as disconnected, disparate lead sources. D...

How do you generate 40% of your business from social media without constantly pitching? Devante, Real Estate Expert, eXp Realty, shares the raw truth about modern lead generation and the exact organic systems he used to build a $9M production business. In this unfiltered session, we break down why traditional "just listed" posts cause audience fatigue and how a genuine personal timeline acts as an...

How do you close 30+ deals annually using only free social media leads? Belle, Real Estate Expert, eXp Realty, shares the raw truth about modern prospecting and the exact systems used to scale without a massive ad spend. In this unfiltered session, we break down how to narrate your daily real estate hustle to build massive rapport with your sphere. Learn why "showing the work" is more powerful tha...

How do you achieve 260+ units annually in a small coastal market? Allison Greco, Real Estate Expert, eXp Realty, breaks down the raw truth about Zillow Flex and the exact "Launch to Elite" systems used to scale her team without losing top talent to burnout. In this unfiltered session, Allison and her Director of Operations, Kristen, reveal the systems required to convert 30+ leads a month at a hig...

How do you build a massive database from zero in just 30 days? Kalei Kekumano and Hunter Lee, Real Estate Experts, eXp Realty, share the raw truth about their "30 for 30" open house challenge and the exact systems used to scale. Learn how to transform from a "shy" new agent into a confident salesperson through unfiltered, high-frequency action. In this breakdown, we explore how these agents levera...

How do you close 53 units and $39M in volume annually? Kirby Chan, Real Estate Expert, eXp Realty, shares the raw truth about database management and the exact systems used to scale. Stop guessing which leads to call and learn how to leverage AI and behavioral insights to dominate your local market in 2026. In this unfiltered session, we dive deep into how Kirby Chan built a database of 10,000 peo...

Want to master your sphere of influence in 2026? Ola, Real Estate Expert, eXp Realty, breaks down the exact blueprint used to achieve 90% referral-based business without a massive ad budget. In this unfiltered session, Ola reveals how she scaled her production to over $10M annually by leaning into authenticity and consistent systems. Discover how to transition from cold leads to a business powered...

How do you scale to 487 transactions in 2026? Geoff, Real Estate Expert, eXp Realty, shares the raw truth about Instagram trust building and the exact systems used to scale a 35-agent team through high-frequency content. In this unfiltered breakdown, we dive into how Geoff shifted from production to team building by mastering the Instagram algorithm. Learn why traditional "Just Listed" posts are d...

Want to master your digital presence in 2026? In this unfiltered breakdown, Princess, Candidate Property Practitioner, eXp Realty, reveals the exact blueprint used to achieve brand authority without having your own listings. Learn how to turn your Instagram into a professional "Digital CV" that builds trust and generates high-quality leads for your eXp Realty business. This session dives into the...

How do you scale to 100+ agents using only a cell phone and 10 minutes a day? Nolan Rucker, Agent, eXp Realty, shares the raw truth about replacing outdated landlines with a high-conversion Instagram strategy. In this unfiltered breakdown, you'll learn the exact systems used to achieve massive local reach and $2M deals without spending a dime on paid ads. Nolan reveals why traditional cold calling...

Want to master local seller attraction in 2026? Levi Lascsak, Real Estate Agent & Coach, eXp Realty, breaks down the exact blueprint used to achieve 30+ organic seller leads per month without spending a dime on advertising. In this unfiltered session, we dive into "The Curiosity Gap" strategy. Learn how to pivot away from boring market reports and start leveraging local infrastructure and "dir...

Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth. Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competi...

How do you manage a 70-agent team doing $300 Million in volume without losing your mind? In this episode of The Lab, Jon Foster (Co-Founder of the Jon & Leslie Foster Real Estate Group) pulls back the curtain on how he runs his massive Northern California team.  Jon reveals why only HALF of his agents are allowed on his Zillow Flex team, how he uses the "ALM Method" to book appointments in und...

Want to know how to attract luxury buyers at an open house without using a sign-in sheet? In this episode of The Lab, Adam Cothes, Luxury Specialist, reveals his "Hyperlocal Open House" strategy that allows him to convert high-net-worth clients without being pushy. Adam shares his journey from being $300k in debt to rebuilding his business using a simple, low-tech open house method. He breaks down...

Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs. Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (ins...

Is it possible to list and sell 50 homes a year without living in the state? In this episode of The Lab, Ali Garced (Ali The Agent) breaks down the exact systems and scripts she uses to run a top-producing real estate business in Tucson, Arizona from New York. Ali reveals her entire virtual workflow: from the 10-question Calendly intake form that filters out unmotivated sellers, to the "3-Part" Zo...

Stop losing listings to unrealistic sellers. In this episode of The Lab, 7-time ICON Agent John Tsai reveals the exact pricing psychology and scripts he used to sell 312 homes ($280M Volume) in a down market. John breaks down his controversial strategy of putting the listing price *inside* the pre-listing package (before the appointment!), why he refuses to let sellers tour the home with him, and...

Stop treating Open Houses like a waste of time. In this episode of The Lab, powerhouse coach Sherri Johnson (CEO, Sherri Johnson Coaching) reveals why the Open House is the "GOAT"  lead generation strategy if you do it right. Sherri breaks down the exact system she used to sell 5 homes in her first month (4 from a single open house!) and how she grew a brokerage from $500M to $2B. She shares the s...

Are your agents burning out on Zillow Flex? In this interview, Justin Core (Core Group Real Estate, Orlando) breaks down the exact systems he uses to manage a 35-agent team while keeping conversion high and stress low. Justin reveals his unique "Rotation System" that eliminates the 24/7 grind, how he stops agents from "cherry-picking" leads, and the "Mock Appointment" training method that replaced...

🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀 In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and con...

🎙️ Welcome to The LAB: Mary Snyder – The 70% Referral Formula: Turning Clients into Lifelong Friends 🚀 Mary Snyder and her partner stumbled into real estate in 2020 after a "fluke" start. Despite beginning with no money and against the standard advice of saving six months of expenses, they scaled rapidly: selling 17 homes in the first six months and iconing with eXp Realty every year since. What...