The LAB with Bryon Ellington

How do you secure 10 closings in six months from online leads while working part-time? Nicole McClure, Agent, eXp Realty breaks down the raw, unfiltered truth about converting cold platform leads into long-term clients through structured scripts, deliberate tonality, and high-conversion representation agreements. In this session, Nicole breaks down the operational systems and mindset shifts requir...

How do you attract 1 to 3 million dollar out-of-state buyers in Southwest Florida without hosting weekly open houses? Joshua Otto, Real Estate Agent, eXp Realty, shares the raw truth about YouTube real estate marketing and the exact systems used to scale high-end clientele. Joshua Otto breaks down his transition from traditional sphere-of-influence marketing to leveraging targeted YouTube videos t...

How do you get overpriced listings sold in a slowing market? Brian Copland, Real Estate Agent, eXp Realty, shares the raw truth about pricing strategy and the exact systems used to scale his business with pre-listing video presentations. In this episode, Brian Copland sits down to discuss how to handle tough pricing conversations with sellers at the kitchen table. Learn how leveraging digital pres...

How do you qualify sellers, price accurately, and protect thousands in marketing costs? Kim Fraser, eXp Realty, shares the raw truth about seller motivation and the exact systems used to scale. In this session, Kim Fraser, eXp Realty, breaks down the core strategies for evaluating seller motivation and mastering pricing conversations. Discover how leaning on brokerage tools, strategic pricing adju...

In this episode, CEO Leo Pareja shares the exact systems and strategies he used to scale his business to an 80–90% listing side concentration during his 15 years in the trenches. Learn how to pre-qualify sellers effectively, present flexible value options, and navigate changing market dynamics using data driven insights with eXp Realty. 🔥 IN THIS EPISODE: ✅ Multi-Transaction Strategy: Target bui...

How do you close over 1,100 transactions annually without losing agent productivity? Justin Haver, Team Leader, eXp Realty, shares the raw truth about lead generation systems and the exact frameworks used to scale Canada’s #1 eXp Realty team. In this episode, Justin Haver breaks down his 21-year journey in real estate and reveals how continuous investment in lead generation built the foundation fo...

Want to master seller pricing conversations in 2026? Brett Sikora, Real Estate Agent, eXp Realty, shares the raw truth about taking listings over the phone and the exact systems used to scale past $400 million in annual volume without wasting time on overpriced properties. In this breakdown, learn how to position market data, navigate difficult pricing conversations with sellers, and leverage high...

Want to master pricing and market corrections in 2026? Chris Heller, CEO of MoxiWorks and Team Leader, eXp Realty, breaks down the exact blueprint used to win seller conversations and secure price reductions without ruining client relationships. In this session, learn how to take total control of listing appointments, set bulletproof pricing expectations, and protect seller equity as the housing m...

Want to master pricing strategies and build a high-performing real estate team in 2026? Lindsay Stevens, Team Leader, eXp Realty breaks down the exact blueprint used to scale a team doing 500 annual transactions without sacrificing client trust or taking bad listings. In this unfiltered breakdown, Lindsay Stevens shares how to handle difficult price conversations, present market data with confiden...

How do you generate 6 to 10 extra deals a year on autopilot? Adam Gillespie, Real Estate Agent, eXp Realty, shares the raw truth about database automation and the exact systems used to scale production without making cold calls. By leveraging Lofty CRM provided through eXp Realty and setting up structured, multi-year email drip campaigns, you can nurture old database leads automatically. This setu...

Are you struggling to move listings as local real estate markets shift into balanced territory? Jeff Quintin, Agent, eXp Realty, reveals the raw truth about handling misaligned seller expectations and shares the exact 21-day communication system used to consistently secure weekly price reductions without burning bridges. In this episode, learn how to step into a firm leadership role during listing...

In this unfiltered breakdown, Jill, Agent, eXp Realty, and Jessica, Agent, eXp Realty, reveal why traditional one-appointment closing tactics are dead and what you need to do instead to convert 140+ listings annually using a multi-step consultation system. Jill and Jessica share their exact framework for navigating difficult pricing conversations, managing unrealistic seller expectations, and buil...

Stop passive real estate marketing. In this unfiltered breakdown, Sandee Payne, Listing Agent, eXp Realty, reveals why standard, hands-off methods are dead and what you need to do instead to master listings. Discover the exact active blueprint used to secure 103 individual listings in a single year without a team. Learn how to take total authority over the pricing conversation from the very first...

How do you get home sellers to agree on the right price in a shifting market? Kati Spaniak, 8-Time ICON Agent, eXp Realty, shares the raw truth about pricing psychology and the exact systems used to sell over 600 homes. In this unfiltered breakdown, Kati Spaniak breaks down how to eliminate your own money biases and lead your listing presentations with clear market facts rather than marketing fluf...

Jackson Wilkey joins the show to break down the exact search strategy used to achieve consistent monthly seller traction using YouTube without relying on cold prospecting or a paid sphere of influence. The hosting of collaborative neighborhood guides is one of the most powerful tools for local growth and network building. Jackson opens up about his journey from blue-collar lineman to real estate v...

Want to unlock total geographic dominance and pull high-quality clients directly to your business? In this unfiltered session, real estate powerhouse Levi Lascsak, Real Estate Expert, eXp Realty, shares the exact passive prospecting system he used to secure 64 closed transactions in his very first year without spending a single dollar on traditional marketing. If you are ready to stop chasing lead...

Want to leverage options A, B, and C to dominate your target market in 2026? In this wildcard breakdown, Rich, Real Estate Expert, eXp Realty, shares the raw truth about the shifting real estate landscapes, detailing his exact blueprint to connect with luxury second-home buyers without traditional database cold calling. Rich breaks down how he transitioned from a traditional team dynamic to buildi...

How do you generate a third of your closed transactions directly from social media? Halle McCrory, Real Estate Expert, eXp Realty, shares the raw truth about modern audience analytics and the exact systems used to scale into near-luxury and luxury price points.   In this unfiltered session, we break down how to stop treating your database and social media as disconnected, disparate lead sources. D...

How do you generate 40% of your business from social media without constantly pitching? Devante, Real Estate Expert, eXp Realty, shares the raw truth about modern lead generation and the exact organic systems he used to build a $9M production business. In this unfiltered session, we break down why traditional "just listed" posts cause audience fatigue and how a genuine personal timeline acts as an...

How do you close 30+ deals annually using only free social media leads? Belle, Real Estate Expert, eXp Realty, shares the raw truth about modern prospecting and the exact systems used to scale without a massive ad spend. In this unfiltered session, we break down how to narrate your daily real estate hustle to build massive rapport with your sphere. Learn why "showing the work" is more powerful tha...

How do you achieve 260+ units annually in a small coastal market? Allison Greco, Real Estate Expert, eXp Realty, breaks down the raw truth about Zillow Flex and the exact "Launch to Elite" systems used to scale her team without losing top talent to burnout. In this unfiltered session, Allison and her Director of Operations, Kristen, reveal the systems required to convert 30+ leads a month at a hig...

How do you build a massive database from zero in just 30 days? Kalei Kekumano and Hunter Lee, Real Estate Experts, eXp Realty, share the raw truth about their "30 for 30" open house challenge and the exact systems used to scale. Learn how to transform from a "shy" new agent into a confident salesperson through unfiltered, high-frequency action. In this breakdown, we explore how these agents levera...

How do you close 53 units and $39M in volume annually? Kirby Chan, Real Estate Expert, eXp Realty, shares the raw truth about database management and the exact systems used to scale. Stop guessing which leads to call and learn how to leverage AI and behavioral insights to dominate your local market in 2026. In this unfiltered session, we dive deep into how Kirby Chan built a database of 10,000 peo...

Want to master your sphere of influence in 2026? Ola, Real Estate Expert, eXp Realty, breaks down the exact blueprint used to achieve 90% referral-based business without a massive ad budget. In this unfiltered session, Ola reveals how she scaled her production to over $10M annually by leaning into authenticity and consistent systems. Discover how to transition from cold leads to a business powered...

How do you scale to 487 transactions in 2026? Geoff, Real Estate Expert, eXp Realty, shares the raw truth about Instagram trust building and the exact systems used to scale a 35-agent team through high-frequency content. In this unfiltered breakdown, we dive into how Geoff shifted from production to team building by mastering the Instagram algorithm. Learn why traditional "Just Listed" posts are d...