The KIPS Podcast with Tyler Valencia

When a fitness pro thinks of online workouts, they immediately think of group formats or on-demand workout libraries. Not only can one-on-one fitness instruction be effective online, but the experience can be uniquely positive. With the technology available for instructors to utilize, clients exercising at home can interact with a quality coach and go through the same (if not better) experience. O...

January is usually a month of resolutions and trying new fitness routines, and for health, wellness, and fitness professionals it is no different. One of those items might be online offerings for coaching, workouts, sessions, or even social media content. In this January 2023 Roundup Episode of the KIPS Podcast, host Tyler Valencia starts by sharing why he is continually talking about the benefits...

If you’re adding online workouts to your services or wanting to improve your current online workouts, your mental approach has a large influence on how you design and program each session. Learning from instructors that are creating content at a high level and within your own industry is a great way to grow as an instructor but also develop better quality content. In episode 80 of the KIPS Podcast...

How has your social media strategy evolved over the last few years? Are you still creating the same type of content and posting it across every platform? Has your audience changed and have you evolved with them? These are all questions you should ask yourself on a regular basis if you are creating social media content to grow your social media presence. Not only has each social media platform evol...

As you start building a YouTube channel and your subscribers start coming in, how do you expand beyond the videos you’re releasing? Do you look at selling affiliate products? Are you starting to sell merchandise? These are all questions health & fitness professionals ask themselves when they are looking at expanding their business on YouTube. In episode 78 of the KIPS Podcast, we have returning gu...

We kick off 2023 with a roundup episode in the KIPS Podcast that includes a new segment with Dr. Emily Splichal. Dr. Splichal is a podiatrist by trade but also a fitness entrepreneur that owns Naboso Technology (foot care) and EBFA (fitness education). She shares a foot care tip to kick off 2023 and some tips that you can share with your clients. This episode also features summaries of the two pod...

In episode 77 of the KIPS Podcast, we had the pleasure of having guest Anthony Wall, MS. The current Senior Director of Global Business Development at the American Council on Exercise (ACE), Anthony helps grow the education of ACE abroad through partnerships and conferences. In this episode, Anthony starts by sharing how he got to his current position and discusses how ACE has evolved over the las...

With the new year rapidly approaching, what is a free resource that all health & fitness professionals can use to build their business? YouTube. You don’t have to be fully invested in YouTube to utilize the benefits, but using it can help you organize your content, learn new skills, and grow your online presence. In this episode of the KIPS Podcast, host Tyler Valencia discusses why he believes in...

Going into a new year, as health & fitness professionals we have hopes of building our business, growing our client base, or consistently improving our online presence. But as life creeps in, those goals sometimes take a backseat. Sometimes that’s because we don’t know the next step for continuing to build our career. One tool to really consider is YouTube. It’s not just a platform for posting vid...

A key trait for fitness professionals is empathy, as they understand that exercise isn’t enjoyable for most people, and reaching that point is a feat. Developing empathy helps connect with clients and boosts earning potential. In the October KIPS Podcast, Tyler Valencia discusses this reality and warns against making drastic claims to beginners. The episode covers licensure and social media strate...

When you’re starting in the fitness industry,  what are your options?  Do you have to become an employee at a gym immediately? Are there other routes that suit your personality and current work experience? These items are not typically covered in an  entry-level educational course  for fitness professionals but should be a regular topic to consider. If you know your options, you can hopefully turn...

Growing within the fitness industry is a process. Education and experience improve it, but each professional personally goes through it. Recent industry changes introduced new resources but also showed stagnation. In the September 2022 Best of the KIPS Podcast, host Tyler Valencia, Ph. D.(c), discusses two recent content releases and their industry impact. In a podcast episode, Emily Stewart discu...

Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. Once you have started to utilize a strategy, this will lead to venturing into more advanced strategies and open up mor...

An interesting topic for a variety of fitness professionals is licensure. Will the fitness industry ever go towards a national license in the United States? This is a topic that can affect many different populations, and has positives and negatives for all those involved. In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c) discusses licensure from the perspective of individuals, fitne...

If you are searching for ideas on how to grow your fitness business or need a tutorial to help you, check out the KIPS Blog and YouTube channel. On there you will find 100% free reviews and tutorials made for fitness professionals. These range from making your own booking system, reviews of royalty free music sites, using a USB music interface, and others within the online workout realm. In the mo...

How does the fitness industry move forward from its current state? How do employees start to get benefits and how do we learn more about the individuals that work inside the fitness industry? These are topics that seem like regular items for other industries but are still being discussed and debated within the fitness industry. In this episode of the KIPS Podcast, guest Emily Stewart shares how sh...

As fitness professionals gain more experience within the industry, they start to see issues that either affect their ability to work at a high level or grow within their chosen career path. These issues might stem from current pay wage, access to career growth, or even health benefits. In this episode of the KIPS Podcast, guest Kate Finamore shares issues and experiences centered around instructor...

Creative freedom and building your own brand are two of the biggest reasons fitness professionals create online workouts for YouTube. YouTube is the second largest search engine and a resource that allows fitness professionals to reach a global audience. In this episode of the KIPS Podcast, guest Courtney Andersen shares her journey from teaching in-person to starting her own workout YouTube chann...

In July 2022, KIPS released two new KIPS Podcast episodes and a YouTube review of Epidemic Sound. Our monthly “Best of” episode summarizes the previous month’s free content, offering snippets and insights. We start the July 2022 Best of with a Top 10 of the highest listening cities, including two Canadian cities. We released two podcast episodes featuring different fitness professionals. Nik Aston...

Moving to a new state and switching careers is a change that is often accompanied by long hours and learning a new skill set. That is precisely the process Aviana Garcia went through when she moved from New Mexico to Arizona in 2020 to enter a new part of the fitness industry. Starting in a completely different field, Aviana had her first experience in the health & fitness industry when she co...

Summer break for fit pros means time to work on self-development and try new formats to build your fitness business. This can include trying small group training or starting to teach group fitness. Every fit pro that already teaches group fitness knows the power of teaching a class and how much more exposure you get. When teaching a class you are in front of more members on a weekly basis and star...

Working as a strength coach, you get to work with a wide range of athletes, and not all demands from each sport require the same attention. Having worked with collegiate athletes and now competing as a high-level Highland Games athlete, Nik Aston is no stranger to analyzing the athlete at hand and creating a program that fits their individualized needs. In this episode of the KIPS Podcast , Nik sh...

There were many fitness instructors who looked at the landscape of the fitness industry in 2020 and decided to give YouTube a try. Joe Alvarado is a fitness instructor based in Centennial, CO that during this time decided to take his knowledge with audio and video equipment and start a cycling-based YouTube channel. Joe’s YouTube Channel, Joe Alvarado Indoor Cycling, is monetized and currently pos...

The month of May was slow with content being published for KIPS but not for a good reason. At the moment we are putting the finishing touches on a new course, Social Media for Fitness Professionals. This online course will teach the fundamentals of the major social media platforms and show you how to create items like: a business page, private group, Instagram account, a logo, and more! In the mon...

What is online fitness coaching? Online fitness coaching has transformed the way personal trainers can grow their careers. By leveraging digital platforms, you can expand your reach beyond local clients to a global audience, maximizing your potential. This model enables you to create flexible training programs tailored to diverse client needs, whether through customized workout plans, nutrition gu...