Marcus Willis

The Kill Boring Dead Show

Business EN ↓ 5 episodes

A podcast about marketing... and murder? Born from Melbourne agency Kill Boring Dead, this is where Marcus and Shanice interrogate guests on the ideas that cut through - and the ones that deserved to die. Because in a world full of beige content, the only way to not just survive, but actually THRIVE as a brand, is to Kill Boring Dead.

Author

Marcus Willis

Episodes

Brand Building: Selling A Feeling, Not A Buzz | Tim Snape joins The KBD Show 09.07.2026 56:27

Turns out you can build a cult brand around a beer that's all about the moment, not the buzz. Tim Snape explains how. This week on The Kill Boring Dead Show, Tim, the CMO of Heaps Normal, gets real about building a brand in a category everyone said was a fad - the fights, the f*ck-ups, and the moments it actually started working. When Heaps Normal launched, non-alcoholic beer was still a punch...

The Moment You Stay Still, You Die | The KBD Show 25.06.2026 43:51

Ex-Pet Circle CMO Jon Wild is unlike any older gentleman we know. He doesn't hate young people. He sees the need to talk with them. He wants to learn about AI, TikTok, Metaverses, whatever BS people consume nowadays. Jon and Marcus mindmeld to talk about marketing myths, wins, and fails, both past and present. Will Jon learn what 6-7 means? Can Marcus enter another realm of creative nirvana?...

Is A $50K Christmas Party A Good Investment? | The KBD Show 18.06.2026 25:24

Michael Wark has the hardest job in Australia as Kill Boring Dead's CFO. One of his roles is to debate Marcus about whether a 1998 Mercedes-Benz is a better marketing strategy than Google Ads. Or that a $50K Christmas party is a sound business decision. Can they eventually agree that insane, unproven ideas are worth throwing money at for growth? Can Marcus convince Michael to burn his spreadsh...

Strategy: Chaos, The Balance, & Killing Boring Ideas | Rosie Brown joins The KBD Show 04.06.2026 1:12:13

Rosie Brown joins Marcus Willis and Shanice Leung on The Kill Boring Dead Show to talk strategy, agency culture, and what it’s like joining a team that’s highly allergic to boring. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we welcome Rosie, the very incredible and smart Head of Strategy at Kill Boring Dead, and get her take on why strategy is the...

Influencers: The Good, the Bad, the Ugly | Ainslee Baruhas joins The KBD Show 31.03.2026 1:05:53

Ainslee Baruhas joins Marcus and Shanice on The Kill Boring Dead Show to give us her hot takes on Influencer Marketing. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we get Ainslee Baruhas (the Head of Client Partnerships at Kill Boring Dead) take on what’s actually going on in influencer marketing — the good, the bad, and the stuff people usually avoi...