The Kill Boring Dead Show

Turns out you can build a cult brand around a beer that's all about the moment, not the buzz. Tim Snape explains how. This week on The Kill Boring Dead Show, Tim, the CMO of Heaps Normal, gets real about building a brand in a category everyone said was a fad - the fights, the f*ck-ups, and the moments it actually started working. When Heaps Normal launched, non-alcoholic beer was still a punch...

Ex-Pet Circle CMO Jon Wild is unlike any older gentleman we know. He doesn't hate young people. He sees the need to talk with them. He wants to learn about AI, TikTok, Metaverses, whatever BS people consume nowadays. Jon and Marcus mindmeld to talk about marketing myths, wins, and fails, both past and present. Will Jon learn what 6-7 means? Can Marcus enter another realm of creative nirvana?...

Michael Wark has the hardest job in Australia as Kill Boring Dead's CFO. One of his roles is to debate Marcus about whether a 1998 Mercedes-Benz is a better marketing strategy than Google Ads. Or that a $50K Christmas party is a sound business decision. Can they eventually agree that insane, unproven ideas are worth throwing money at for growth? Can Marcus convince Michael to burn his spreadsh...

Rosie Brown joins Marcus Willis and Shanice Leung on The Kill Boring Dead Show to talk strategy, agency culture, and what it’s like joining a team that’s highly  allergic to boring. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we welcome Rosie, the very incredible and smart Head of Strategy at Kill Boring Dead, and get her take on why strategy is the...

Ainslee Baruhas joins Marcus and Shanice on The Kill Boring Dead Show to give us her hot takes on Influencer Marketing. This is more than just a podcast. It’s a public execution of boring ideas. In this episode, we get Ainslee Baruhas (the Head of Client Partnerships at Kill Boring Dead) take on what’s actually going on in influencer marketing — the good, the bad, and the stuff people usually avoi...