The Kate Show

If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just...

Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the en...

Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downg...

She worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no increase despite her best efforts, she was at a crossroads: shut down the business and count it a loss, or turn that experience into the springboard it was always meant to be. If you are struggling to grow or sustain your business, o...

Today on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore , the business management tool for pro organizers everywhere. We talk about why she took it upon herself to create the one and only business management tool for pro organizing businesses, what she felt the industry was lacking, and exactly how Elenore helps organizers grow and scale. Together, we also...

Are you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exactly why email marketing works, how you can use it to get more projects, and what exactly you should be sending. Resources: Get Access to my Vault of 500+ Email Newsletters and Blog Posts 📌 Timestamps 0:00 Life Update and Introdu...

On today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting your website at the most risk. I don't like fear-mongering, so this is more of a heads-up episode. We'll look at a few real court cases in which interior designers got in trouble for their websites' lack of com...

I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today. ...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I&#...

Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources 👉 Get time-saving marketing done for you at www.socialitevault.com . Now available in...

Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome. If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today&#3...

Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to in...

In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Today on The Kate Show, I'm explaining why backlinks matter for interior designers, stagers, and organizers, how to audit your existing ones, and how to get more. 🌟🌟 T...

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade. 🌟🌟 The Socialite App is coming in...

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for...

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened. Resources 👉 Get the Socialite marketing app for your business: www.socialitevault.com 📌 Timestamps 0:00 Introduction to the High Point Market Recap 4:33 The Girl Boss Era and Its Impact 8:44 Balancing Bus...

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know... Resources 👉 Get...

After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces. This one-hour panel is your invitation to get out o...

Whether you're creating an email newsletter, a blog post, or writing verbiage for your website, you need to snag my simple formula. Those of you who are familiar with Donald Miller's Storybrand concept will find this to be a lighter, more digestible version of Storybrand that has been tailored to the home industry. In fact, the marketing trifecta I'm sharing with you today is the same...

Search engine optimization (SEO) for interior designers and related industries has remained a mystery for years. It has felt unapproachable due to how expensive it seems to be and the trust factor has remained fairly low due to a chronic lack of results. It's time to fix that! Today on The Kate Show, I'm sharing SEO fixes that any interior designer, home stager, or home organizer can go im...

Is your website bringing you the right leads? Or any leads at all? If not, a lack of search engine optimization (SEO) could be to blame. Today, I'm walking you through our SEO transformation process. If you are hoping to DIY your SEO, you'll learn a lot from this episode. If you're trying to find someone you can trust who 1) knows SEO and 2) knows the design industry and 3) doesn't...

Does this story sound familiar? A homeowner contacted you and seemed like a great fit. You spoke to them on a Discovery Call, which led to a paid onsite consultation where you discussed budgets, timelines, and their needs and wants. Awesome! You went back to your office positively elated, put together the proposal, and sent it to them. And then...they ghosted you. They won't respond to your em...

As an interior designer, window treatment professional, home stager, or professional organizer, you might not LOVE the sales process. You might cringe when your clients experience sticker shock over your very reasonable quote. You might wonder why they never reply to your proposals. Today's guest on the podcast will set you on a path to sales that doesn't feel gross - plus it actually work...

Remember this: If someone is offering website design but not SEO (which always includes copywriting, because where else would those keywords come from?), the end result is not a complete website. If this describes you, don’t freak out. Here’s a quick way to know whether your website has proper onsite SEO that will help you be found in Google. What is SEO? Search engine optimization, or SEO, determ...

Getting more of the right clients for your interior design firm doesn't happen by accident, nor does it happen overnight. Today on The Kate Show Podcast, I'm talking with Porsche Williams of The Prototype, and she's spilling all the secrets on lead generation for luxury interior designers. About the Guest Porsche Williams is the CEO of The Prototype, a business concierge firm specializ...

If you were hoping for an episode that tells you exactly how much you should be charging for your design, staging, or organizing services... This isn't it. It's next level. Once you've worked out your pricing with your business advisor, bookkeeper, or someone else who understands your business financials as well - if not better - than you do, the next step is to select a pricing strate...