The Kate Show

As an interior designer, stager, organizer, or window pro, you have an ideal client, and you likely know who that person is. The problem I often see, however, is that your marketing rarely states point-blank who that person is, nor are you services being presented as a solution that is truly tailored to THEM. This means that no matter how clearly you know your ideal client, they don't know you, an...

Having worked with so many home industry businesses over the last decade, I often see the same problem at the root of all struggling interior designers, stagers, organizers, etc. THEY HAVE NO CLEAR NICHE. Some are resistant, fearing they'll lose business (even though they barely have any to lose) if they narrow down their focus. Others would LOVE to have a niche but don't know where to sta...

I started 2025 knowing that a few things needed to end in my business (even though innovation and invention are SOOO intoxicating!). Instead, I had a feeling that God was calling me to shut down several things. At the time, I wasn't sure why, but it has become clear that He intended to trim wasted time and effort from the agency, while increasing the value of client relationships. Pretty genius st...

How do you know if your lead magnet is working? Should you change your lead magnet? What is the best lead magnet to have if you run a business in the high end, residential home industry? Today on The Kate Show, I'm giving you the exact answers. Resources You'll Love Why I'm deleting my business social media: https://www.katethesocialite.com/just-kate Get a marketing plan for your home...

It isn't often that I'm confronted with marketing advice that is just SO wrong that it's hilarious. And I am immediately sobered by the fact that I have seen my own clients' businesses harmed by following such advice. "I was paying this coach thousands of dollars, so I thought she knew what she was talking about," is a statement my returning clients have made a little too...

As the owner of an interior design, staging, organizing, or window treatment business, you've likely had a few thoughts about your SEO. You might have even hired someone to work on it. But what if you haven't been getting increased website traffic after months of paying for that work? Or what if you WERE getting traffic and it suddenly dropped off the face of the earth? If that describes y...

You open Instagram and start scrolling, realizing with more than a little guilt that you haven't posted anything for your own business in AGES. "No wonder I don't have more clients," you think glumly to yourself. "I just really don't enjoy creating posts or reels." Is this you? Keep reading. Many of my new clients experience some or all of these fears: They admit wi...

The biggest question I get asked by new clients to my agency is, "Which newsletter topic should I send first?" While there is no singular right answer, often a good place to start is with an official welcome email. But if you're new to the realm of marketing, you might first be asking, "Why even bother with email? Isn't email archaic? I don't even read my own emails!&quo...

The most painful part about marketing (aside from wondering, "Is this EVER going to work?") is talking about yourself. Or, as my clients sometimes phrase it, "Putting myself out there." Let's talk about that idea for a minute. Putting yourself out there, as though you are an object on the shelf for anyone to look at and snatch up, is awkward, and rightfully so. Good marketing has NOTHING to do wit...

Without fail, the start of a new year makes many business owners (especially in the home industry) feel like they need to start over with their business management or marketing in some way. As a marketer with over a decade of experience in marketing design, staging, etc., businesses...I call bull crap. The most successful home industry businesses are those that have simple marketing strategies and...

I have three of my favorite guests EVER on the podcast today: My two-year-old son, Salen, my five-year-old daughter, Sadie, and my husband, Matt. If you'd like to watch a heartwarming Christmas message and (finally) meet the three people who are the reason I do what I do, now is the time! Listen to this episode on Spotify and YouTube or stream it wherever you get your podcasts. To protect the priv...

Online courses are all the rage this season because they promise passive income and the ability to serve people who can't afford your in-person rates. But there's a catch: Building and maintaining a course isn't passive. Those who approach digital courses as passive income strategies end up being the least profitable. If you've been considering adding a course to your interior design, staging, win...

Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever. Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs. Today on The Kat...

You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would! Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year: Did you stay top-of-mind with leads, past clients, and colleagues every...

"What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon! And I deeply respect that. In today's e...

Are you the only girl on the jobsite? So is my guest, Renee Biery. As it turns out, being the only girl on the jobsite isn't a bad thing. It can actually be invigorating, challenging, and highly profitable. If you've wondered how to fix the disconnect between your design firm and the general contractor, how to start getting full construction management projects (where you are involved from day one...

Have you tried making a print advertisement one of the entry points into your sales funnel? While print advertising effectiveness has historically been difficult to garner, the N2 Company has set a new standard for print ads through their bespoke neighborhood magazines, written by and for the homeowners of that neighborhood. Not only do these magazines have a loyal and engaged readership, they can...

Would your marketing get done faster if someone else did half (or more) of the work for you? Of course! That's why my agency has been offering marketing templates (and template customization services) since 2016. But recently, we did a new thing. Well, two things. Number 1: WE LAUNCHED 350+ FLODESK EMAIL TEMPLATES! Whew, it was a ton of work. (Thank you to my amazing content manager, Natasha!!) Ev...

Life and business were never meant to be solo journeys...or a Ninja Warrior competition...or some weirdly long episode of Survivor. But, it can sure feel that way sometimes! If you've felt a little lost in growing your home industry business (or any creative, service-based business, really) this episode of The Kate Show is for you. Today I'm sharing 11 business and branding lessons straight from t...

How do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them. Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, an...

How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working. The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet. If you're ready to stop mindlessly marketing and become a...

As a creative, you likely struggle to figure out how much you should charge for your services. While things like interior design, organizing, or staging might feel like second nature to you, you know that other people struggle deeply to accomplish any of those things. Those people are your clients, and you are highly valuable to them. How does that factor translate into your pricing model? Plus, w...

Is your home industry business still relevant or are you being left behind? Today I'm sharing 5 areas of your business that might need to change and how to change them. From internal systems and pricing strategies to photography and marketing, there is always something to improve. Watch The Kate Show on YouTube or Spotify and listen wherever you get your podcasts. Learn more about Kate and the Soc...

If you were hoping for a boring episode about the best rules around interior design bookkeeping, this is NOT it. This is a breath of fresh air that will impact your business long-term. Today on the podcast, I’m honored to have Morgan Boudreaux. She’s the Vice President of Business by the Book. I loved talking with her about all things business, money, and how creative business owners in the home i...

"I don't have time for that." "I'm too busy." "I'm overwhelmed." Have you ever felt this way? Time management is one of the most difficult and important things to master as an entrepreneur. It impacts how many clients we can serve, how well we can market ourselves to new leads, and even affects how we present ourselves as individuals.  It is imperative tha...