The Juice - Consumer Direct Podcast

AI is rapidly changing the landscape of contact center strategies, but with new technology comes new challenges. In this episode, Carson Poppenger and co-hosts Connor Hansen and Jacob Thorpe dive into the emergence of AI in the contact center world. They explore the key issues of efficiency, compliance, and the limitations of AI systems. From understanding the need for strong consent frameworks to...

What makes a company the right fit for Squeeze? In this episode, Carson Poppenger and the team break it down: A large inside sales team—think 100+ reps. At least 500 live leads a day coming in. A high-ticket product, typically priced between $500–$5,000. And most importantly—it’s your product. No brokers. No resellers. Small operations just won’t benefit the same way. "A tiny company probably...

In this episode of The Juice Consumer Direct Podcast, Patrick Oborn, co-founder of Telarus and a new board member at Squeeze, joins Carson to dive into Squeeze’s Ambassador Program. Patrick, with his extensive background in lead generation and technology services, asks Carson key questions about how the program works and what makes it unique. Learn how the Ambassador Program is creating new opport...

Mike Eshelman, CMB, is a mortgage marketing veteran with over 20 years of experience. In this episode, he shares insights from his extensive career, discussing how mortgage marketing has evolved over the years and what businesses need to know to stay ahead. Mike talks about the impact of AI on the mortgage industry, the rise of the broker channel, and how to optimize lead generation strategies for...

The Juice Consumer Direct Podcast welcomes Brett Evanson, CTO of Squeeze, who provides expert technical insights on cybersecurity alongside host Carson Poppenger. The special guest for this episode is Vince Romney, cybersecurity executive and partner at Digital Defense Security. Vince and his team have been instrumental in advising Squeeze on enhancing its security posture. Vince recently complete...

What makes a team stick around—and grow into leadership? In this episode of The Juice Consumer Direct Podcast, HR Director Alex Pflueger joins Carson Poppenger and Justin Jump to unpack the systems, culture, and values powering internal growth at Squeeze. From transforming first jobs into career springboards to designing real leadership development and crafting a top-ranked workplace, this convers...

Why do so many home service brands fail to scale? In this episode of The Juice Consumer Direct Podcast, Ruben Ugarte—GM of Home Services at ActiveProspect—joins Carson Poppenger and Justin Jump to break down the biggest marketing, lead gen, and compliance challenges facing home renovation companies today. From automating analytics to bridging the sales-marketing divide, Ruben shares proven strateg...

Why don’t people answer phone calls anymore—and what can your company do about it? TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From spam tagging and caller ID branding to bad data and dialing abuse, David outlines the four-part framework every sales, marketing, and CX team needs t...

AI is transforming the way businesses optimize sales and improve customer interactions. In this episode of The Juice Consumer Direct Podcast, the team dives deep into PEEL Voice, an advanced AI-powered analytics platform designed to enhance sales performance, compliance, and efficiency. 🔹 How PEEL Voice transforms sales coaching & QA 🔹 Why real-time AI insights matter for sales teams 🔹 The...

The future of consumer direct sales is evolving fast—compliance, AI, and lead management are more critical than ever. In this episode, Special guest Michael Peronto joins the conversation to break down the challenges of distributed retail operations, TCPA compliance, and AI-driven sales optimization. Learn how centralized CRM systems, lead scoring, and automated engagement strategies can enhance e...

Success in sales isn’t just about setting big goals—it’s about having the right systems and leadership in place to make them happen. In this episode of The Juice Consumer Direct Podcast , Andrew Brothers from Vivint breaks down what it takes to build a high-performing sales team, develop leadership, and create a winning culture. From the power of intentional leadership and structured systems to ba...

The 1-to-1 consent ruling delay has shaken up the lead generation industry, giving businesses a much-needed opportunity to adapt. In this episode of The Juice Consumer Direct Podcast , Carson Poppenger sits down with industry veteran Joey Liner to break down what this means for brands, marketers, and sales professionals. They discuss the impact of compliance regulations, how companies are rethinki...

Sales success comes down to speed, strategy, and knowing how to connect with the right people. In this episode of The Juice Consumer Direct Podcast, Brian Bailey shares his expertise on high-volume lead conversion, the differences between traditional and consumer direct lending, and the key to closing more deals faster. From building trust over the phone to uncovering a prospect’s real motivation,...

In this episode of The Juice Consumer Direct Podcast, our host Carson Poppenger sits down with Amanda Farris, CEO and Founder of LinkUnite, and Sara Malo, Co-Founder and COO of the organization. Discover how these two industry leaders are empowering women in performance marketing, fostering meaningful connections, and creating transformative networking experiences. From insights on the future of l...

In this episode of the Juice Consumer Direct podcast, Carson Poppenger and Justin Jump discuss relentless business growth and the philosophy of winning mindsets. They discuss the critical strategies behind aligning business models with client success, the importance of incremental changes, and learning from failures to continuously improve. Learn how shifting from playing it safe to playing to win...

Welcome to another episode of The Juice Consumer Direct Podcast! Today, hosts Jake Thorpe and Carson Poppenger sit down with Kamran Bakhtiari, a revered figure in the marketing and data science world. Kam, founder of Leads Optic, dives deep into how his platform is transforming data and process optimization for lead generation. With a rich background in marketing for major mortgage companies and a...

Join us in this awe-inspiring episode of The Juice Consumer Direct podcast as we delve into the extraordinary feats of James Lawrence. Known as the "Iron Cowboy," James accomplished 50 consecutive daily Ironman triathlons across 50 states in just 50 days in 2015 and went even further to complete 100 consecutive daily Ironman triathlons in 2021. Discover how he overcame immense physical pain, menta...

Dive into this insightful episode of The Juice Consumer Direct Podcast, hosted by Carson Poppenger, Jacob Thorpe, and Justin Jump with tech expert, Brett Evanson. In this episode, we explore how Squeeze is harnessing cutting-edge technology to enhance performance and lead conversion rates. We unravel the impact of forthcoming FCC and FTC single consent regulations and introduce our groundbreaking...

Join us on this episode of The Juice Consumer Direct podcast as we welcome Andrew Gentry from the University of Michigan football team. Our hosts, Jake Thorpe and Carson Poppenger, dive into an engaging conversation with Andrew about his experiences, the culture of Michigan football, and his personal journey to success both on and off the field. Listen as Andrew sheds light on the dynamics of a wi...

Join us on The Juice Consumer Direct podcast as we dive into the intriguing world of lead generation with Michael Ferree, a seasoned professional with two decades in the field. Michael shares his journey from starting as a lead buyer in the mortgage and insurance sectors to becoming a significant player in the industry. Learn about the evolution of lead generation, the impact of trade shows like L...

Join us on this episode of The Juice Consumer Direct Podcast as we sit down with Patrick Oborn, co-founder of Telarus and a seasoned ultramarathon runner. Discover Patrick's journey from a technical consultant to an investor and how extreme endurance races parallel the challenges of business. He shares insights on overcoming physical and mental barriers, the importance of a support team, and the l...

In this enlightening episode of The Juice Consumer Direct podcast, join Jacob Thorpe, Carson Poppenger, and Justin Jump as they dive into the essentials of creating and sustaining a high-performing sales culture within a company. Our panelists discuss the critical elements of recruiting, coaching, and retaining the right talent, emphasizing coachability, reliability, and motivation. Discover effec...

Join Jacob Thorpe and Carson Poppenger on The Juice Consumer Direct podcast as they discuss enhancing return on investment in the mortgage industry. This episode examines ways to optimize lead expenditure, address opportunity costs, and improve business profitability amidst market changes. Ideal for mortgage professionals aiming to increase sales and business leaders focused on operational efficie...

Welcome to episode 10 of The Juice Consumer Direct Podcast, where we dive deep into the intricacies of call center outsourcing. Join hosts Jake Thorpe, Carson Poppenger, and Justin Jump as they explore the crucial decision points for outsourcing call centers, drawing from extensive client interactions and personal experiences. This episode is packed with insights on balancing cost-effectiveness wi...

Join Carson Poppenger and the team— Jake Thorpe and Justin Jump—as they discuss the complexities of sales in this episode of The Juice Consumer Direct Podcast. This episode explores common challenges faced by sales organizations across various industries, including mortgage, financial services, and home services. Our hosts share their extensive experience and discuss best practices for overcoming...