The Juice - Consumer Direct Podcast

Carson Poppenger and Justin Jump sit down with Richard Grieser from Loansure for a conversation about mortgage lead generation, direct mail, consumer-direct lending, AI voice, and what it actually takes to turn leads into funded loans. Richard shares his path through consumer marketing, B2B mortgage technology, Sales Boomerang, Truv, Monster Lead Group, and the rebrand into Loansure. He also break...

Affiliate marketing has always rewarded the people who understand traffic before everyone else does. Years ago, that meant email lists, publisher relationships, high-volume sends, and offers that could scale fast. Today, the channel looks different. Email still works, but it requires more trust, better engagement, stronger content, cleaner data, and a much smarter approach to personalization. Cars...

What does it take to win in contact centers today? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance. Nima shares perspective from...

What does it take to win in contact centers today? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance. Nima shares perspective from...

What still works in outbound sales? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Aurelien Mottier, President of Memory Blue, for a conversation on sales leadership, outbound strategy, talent development, trust, messaging, data, and the growing role AI is playing in modern revenue teams. Aurelien shares his path from France to the UK and event...

What if the leads most companies write off still have real value? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Drew Warmington, CEO of iLeads and Tova Data, to talk about the evolution of lead generation, data enrichment, customer acquisition, and how better lead intelligence helps businesses recover more revenue from leads they already own....

Most teams focus on getting the lead. The better teams understand what happens after it. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Margaret Wise, CGO of ClickDimensions, to talk about customer intent, revenue growth, client retention, onboarding, and the growing role AI is playing across modern sales and marketing teams. Margaret brings a...

What’s working in performance media right now, and what are brands still getting wrong in customer acquisition? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and lo...

How do home services brands actually scale customer acquisition without wasting money on bad leads, broken systems, and weak follow-up? In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Bastian Cowsert to break down what is changing in home services marketing, lead generation, compliance, call center performance, and buyer-seller relationships. F...

Home service companies are sitting on massive demand, but many are still operating 10 to 15 years behind financial services when it comes to tech, tracking, and lead conversion. In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Sam Preston, Founder and CEO of Service Scalers, to break down what actually drives scale in home services lead generati...

In this episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger sit down with Brock Thompson, VP of Customer Fulfillment at LendingTree. Brock shares his journey in sales and lead generation, the impact of AI on customer relations, and how LendingTree’s reputation for high-quality leads sets them apart in the industry. He dives into the importance of accountability in busin...

In today’s episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger are joined by Benoy Tamang , a highly experienced CEO coach who helps founders scale their businesses without burning out. Benoy shares invaluable insights into navigating the high-stakes challenges of scaling a company, from transitioning leadership styles to maintaining personal well-being while growing a...

Consumer direct marketing only works when speed, process, and customer experience align. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with performance marketing veteran Peter Bradford to break down what actually drives scalable growth. From building CPA networks and direct response systems to navigating personal injury marketing, pet insurance gr...

Fractional CMOs, “random acts of marketing,” and embedded agency teams. This episode of The Juice Consumer Direct Podcast breaks down how Avalaunch Media and Amplēo help small and scaling companies replace guesswork with real marketing strategy. Core themes include fractional CMO leadership, agency vs in-house marketing, and building an “everything agency” that actually drives revenue. Hosts Carso...

In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Michael Aronowitz, Senior Vice President of Revenue Growth at VXI Global Solutions. Michael shares invaluable insights into the evolving world of contact centers and customer service, focusing on the role of AI technology, emotional intelligence, and agent performance. With two decades of experien...

Outbound calling, contact rate, and TCPA compliance take center stage as NobelBiz CEO Steven Bederman joins Carson Poppenger and Jacob Thorpe. We unpack short duration calls, STIR/SHAKEN, call labeling, and carrier routing realities that make or break performance. Learn how a cloud contact center (CCaaS) plus smarter dialer strategy, consent management, and AI call analytics (transcripts + sentime...

Performance growth doesn’t have to be guesswork. This week, Carson Poppenger (CEO & Founder, Squeeze) and Jacob Thorpe (SVP, Growth & Partnerships) sit down with Jesse Beal, co-founder of Intelsio, to break down a performance-only affiliate model: align on a single KPI (CPA/CAC), give partners real data access, and scale budgets “unlimited at target.” They unpack why the best agencies say...

Money stress isn’t a spreadsheet problem. It’s a clarity problem. YNAB founder Jesse Mecham breaks down how to align spending with values so people stop worrying and start living. In this episode, Carson Poppenger and Jacob Thorpe dig into YNAB’s origin, why “budgeting” feels bad, how better data reduces tedium, and programs that boost financial wellness for employees and students. What you’ll lea...

Austin Walters of SpringTide Ventures joins Carson Poppenger and Jacob Thorpe to break down what separates ideas from outcomes: cheetah-level leadership, vertical integration when it matters, and infrastructure that turns member lists into engaged patients. Healthtech is changing fast. This episode breaks down how early-stage companies go from smart ideas to real revenue with patient engagement, s...

Scaling a business is exciting, but it’s crucial to have solid processes in place before you expand. In this episode of the Juice Consumer Direct podcast, Jacob Thorpe is joined by Rich Goates, founder of Goates Law Group, and Eric “The Czar” Troutman, TCPA expert and partner at Troutman Firm. They dive into how scaling too quickly without addressing underlying issues, like tech problems and compl...

Scaling a business involves more than just growth. It’s about managing fluctuations and seizing unexpected opportunities. In this episode, the team discusses how to handle seasonal ups and downs, the importance of staying proactive, and the strategies that help businesses thrive during challenging times. Learn how to scale effectively and keep your momentum going. Watch the full episode for more s...

As technology evolves, so does the way we engage with customers. The future of customer service lies in blending AI-driven solutions with human expertise. In this episode, we chat with Richard Steeves, SVP of Global Partnerships at LivePerson, about how AI and machine learning are changing the way businesses interact with customers. Key topics discussed: -How AI and conversational tech are enhanci...

Problems are not the enemy. They signal where to optimize. This episode lays out a practical playbook for turning issues into outcomes by aligning around a single North Star metric, acting before trends form, and replacing activity-based fees with outcome-based incentives. Key takeaways: -Set a clear North Star and tie every lever to it -Shift from reactive firefighting to proactive alerts and cad...

Healthcare outreach is evolving fast, driven by telehealth, an aging population, and the demand for convenience. This episode breaks down how payers, providers, and outreach partners can improve member engagement, increase appointment show rates, and deliver high-quality care at scale. Learn strategies for building omnichannel contact systems, handling rural and hard-to-reach populations, and alig...

In this episode of the Juice Consumer Direct Podcast, the team explores the core principles of successful client relationships. They discuss how proactive account management, setting clear expectations, and solving issues early lead to better outcomes for both clients and vendors. Key topics include strategic thinking, adapting to client needs, and maintaining transparency to drive long-term succe...