Joel Erway
The Joel Erway Show
I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense. If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategies you won't hear in the mainstream marketing echo chamber. No regular schedule, no scripts, no recycled...
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Episodes
The Shortcut To Finding Money Markets | #098 13.01.2020 11:53
I want you to figure out how you can target the person in your market who needs the least amount of educating possible and usually that is the person who has already tried something in your expertise and has failed... Let me explain: Five levels of product awareness; We want to go after the market who needs the less amount of educating possible; Cut out hurdles and go after those who are already s...
Controversial - Lead With Pain? Or Pleasure? | #097 06.01.2020 15:32
"You don't want to be selling band-aides... You want people to buy into your journey and methodology... that is what gets people to buy into you long term." - Joel Happy Holidays - Happy New Year! Time to get back into the swing of things! I am very excited to come at you with a very special solo-episode today. Over the last few weeks I have been running intake calls for our High Ticket Courses 2....
Branding Webinars? | #096 02.12.2019 11:01
The number one thing that will affect somebody's opinion and personal stance on you is how much time they are willing to give you and the more time you get someone to spend with you... the more likely they are to become true fans. - Joel We are in the midst of launching our new webinar, which is going really well for our re-vamped High Ticket Courses. As the year is coming to a close, I am looking...
Controversial? A Weird Test That REALLY Paid Off | #095 25.11.2019 10:07
Today we are going to discuss something interesting that is happening in our campaigns... We have launched a new webinar, which is doing really well. We launched our new ads, received some good results, but then suddenly began to see some negative comments. I respond to every single comment on the ad - the good and the bad. So although the ad started to receive a lot of comments, it was doing real...
How This One Weird Conversation Hack Gave Me The Best Converting Webinar I've Ever Seen | #094 18.11.2019 13:27
People enjoy getting a message from you...they respond well with that personal touch from you. - Joel In This Episode: Conversational automated webinars Mini - Webinars / High Ticket course conversion rates How " chat sales " saved my calendar and sanity! People respond well to receiving messages and conversation starters. Remember: you must also have a good offer, message and webinar. Helpful Lin...
Sell Your Course Before It's Finished | #093 11.11.2019 10:48
"I want to make sure that if I'm launching a brand new program... a brand new offer... I want to make sure that people are actually going to buy it. And I say this from experience, where I'm built programs in the past and nobody buys it. And, if it's going to take you months to create this program that is literally hundreds of thousands of dollars in opportunity costs that you are losing out on if...
How 1 mini-webinar turned 6 years of failure into an overnight success | #092 04.11.2019 37:09
"I guess the lesson here to me, the overall arching lesson is the power of sticking with something until you get the answer in which what you want... You don't give up. You don't give up because you had a bad month with Facebook, or you got booted out of Facebook. You keep at it until you get the results." - Joel Today, you are in for an amazing discussion. We have Roger Brown, from UMG Energy, wh...
The Secret Conversation With A Customer About Their Webinar | #091 21.10.2019 9:29
"You need to define the hottest market and go after them first. The more that you have to educate them, the lower your conversion is going to be, the more difficult, the more expensive it's going to be. You have to find the market that is already sold on the general idea of what you're trying to sell. The smaller the shift that you can make for them, the higher the odds of your success." - Joel To...
The $8Million Mini Webinar With Steven Mayer | #090 14.10.2019 33:34
"When you get your offer in front of the right people, it's like dropping a matchstick into a bucket of gasoline... This is the power of what you can do when you get the offer in front of the right people, when you find a way to market it, when you find a way to advertise it, and you find a way to just go straight for the offer you can sell very high ticket programs, very high ticket offers to the...
Infinitely Scalable Webinar Ads With YouTube Expert Justin Brooke | #089 07.10.2019 1:03:31
Somebody went there typing in "How to make money online," or "How to run a webinar," or "How to run a live stream," or whatever, and then they bump into a channel which you happen to be targeting with your YouTube ads, and so your YouTube ad loads before the video they just clicked on. That's important. So this person came here and executed a search to solve a problem, clicked on a video that look...
The Niagara Falls Effect With Webinars | #088 30.09.2019 15:44
The majority of your success is making sure that you are getting the right people into your funnels, into your webinars, who are interested in your products and services... - Joel In This Episode: Insights - the most important things you need to concentrate on to get results; Mention of Experts Unleashed podcast with Brian Kurtz (now live); A look at client results and angles; You don't know what...
The Real Key To Winning Webinars And Offers | #087 23.09.2019 17:48
"It is so important for you ... for anyone to be able to pivot not just their offer but who they are targeting for their offer because the WHO can make millions of dollars of difference." - Joel In This Episode: New things we are doing and insights; High Ticket Courses ; Market / Audience Selection and pivots. Importance of the "WHO" Connect with Us: Subscribe to this podcast and Comment on iTunes...
How Country Club Economics Effects Your Business | #086 13.09.2019 18:30
Start marketing yourself and stop comparing yourself. -Joel Erway Connect with Us: Subscribe to this podcast and Comment on iTunes . Get your free case study here . Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar?...
How Stephen Made Millions Selling to a Seemingly Broke Market with Stephen Larsen | #085 12.08.2019 57:59
"A webinar allows you to create so much connection with an individual. When I realized that a sales message was just a story, that's when I started learning about and getting really into telling stories. Then realizing, wow, the amount of time I spend with them[on the webinar], it allows you to gain that relationship... I think it's the amount of time they are spending with you." - Steven Today, w...
Live Webinar Breakdown With Ian Stanley | #084 07.08.2019 1:41:29
Today, we are doing something completely different. My buddy, Ian Stanley, is launching a new webinar and asked if I could critique it for him. So of course I said yes, and we ended up doing it live. I want to share the recording with you so you can listen to how I process webinars, how I process offers, and how I process and walk through content. Serious golden nuggets here - Ian told me that som...
Affiliate Marketing Webinars with Igor Kheifets | #083 29.07.2019 37:01
"You want to make money with webinars whether an affiliate or not? You still need to make one of your own to recuperate your traffic investment as the leads are coming in, which is where most people get stifled." - Igor Webinars tie into this idea of high ticket offers and super charging affiliate marketing. Introducing Igor Kheifets to the show! Igor's 2-step system has helped him consistently ra...
20X ROAS With My Mini Webinar - Part 2 | #082 22.07.2019 15:51
"If you want to be financially free and if you want to quickly grow your business... you have to absolutely learn how to write compelling ads." Welcome to Part 2 of our new two part series: If you have been following me, you have heard me talk about mini-webinars . So today, I want to share with you what is happening with our own mini-webinar . The results are astounding! We have been running this...
20X ROAS With My Mini Webinar - Part 1 | #081 15.07.2019 13:34
"You need to spend time developing your unique mechanism and methodology...once you can get your audience to repeat it back to you and to say the reason they are following you is because of your methodology... this is when you know they are quality." Part I of our new two part series: If you have been following me, you have heard me talk about mini-webinars . So today, I want to share with you wha...
The hottest webinar on the market right now with John Crestani | #080 10.06.2019 1:07:26
If you want to make your stuff appeal to a broad audience: people connect with people; people will connect with your face. So you need to show that; it builds trust. - John John is a webinar and traffic guru! He teaches how to place ads on Facebook, Google, and YouTube and how to make money selling high ticket programs via webinars. John is running the hottest webinar right now! Today, we are goin...
The journey of developing your core offer with George Tritton-Price | #079 03.06.2019 51:18
"Messaging is the most important part ... it doesn't matter what you are doing, the messaging is key." - George In this episode, I am speaking with George Tritton-Price from Expert Freedom. We are going to be talking about how to leverage your products to go from one to many. In The Episode: George's journey into entrepreneurship and online marketing and his introduction to webinars; Growing into...
How to Structure the Ultimate Group Coaching Program with Mariana Ruiz | #078 20.05.2019 26:59
We are trying something a little different today! I know I have a lot of listeners who are coaches, consultants and course creators. We typically do not talk specifically about fulfillment, but that is what we are going to concentrate on today. Mariana is a Certified Business Coach + Consultant and international best selling author. She helps seasoned coaches and consultants scale their businesses...
Secrets Behind the World's Hottest Webinar Right Now with Blake Nubar | #077 13.05.2019 43:59
Once everything is in place, and you have something in place that the market wants... then the sky's the limit. - Blake Blake Nubar has helped thousands of entrepreneurs get their products and services out to the world using sales funnels. In this Episode: Blake's journey into entrepreneurship, sales funnel and webinars; Technical side of the webinar funnel - hurdles and strategies; Video vs Image...
What A Cult Will Teach You About Webinar Conversions | #076 06.05.2019 13:30
"What is your mission? ... Ultimately when people are on your webinar, they are looking for a leader." Position yourself as such. - Joel Today I am coming at you from a unique angle. What does "cults" have to do with today's topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot. Sim...
Don't Over-Market Your Customers To Death! | #075 29.04.2019 14:52
"Over - Marketing" - what is it and why you should NOT do it. Learn from my experience in this episode of Sold With Webinars! Late 2016: we were really struggling with paid traffic... I was feeling imposter syndrome and we were really having a tough time generating any qualified applicants. Now, I know numbers and I have created tons of successful webinars, but I could not create that predictabili...
The Laws of Winning Automated Webinars with Andrew Walton | #074 11.03.2019 1:05:36
"If you are a copywriter, writing webinars for your clients or for yourself, going through your story... 'how can I say the same thing about me in a way that someone else with will actually care about.' Absolutely phenomenal exercise." - Andrew Today we are going to be diving deep into automated webinars through the eyes of a webinar expert! In This Episode: Andrew's introduction to webinars; Top...
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