The Joel Erway Show

I talk about Mini Webinars all the time, right? All. The. Time. But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know! But Brendan Kelly is not just a Mini Webinar guy, he's also a High Ticket Courses student. You'll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO respon...

"Does the Power Offer work for B2C?" It's one of the most common questions I get. My answer is usually something along the lines of, "if people buy stuff in your market, the Power Offer will work." My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He's a dog trainer who sells high ticket online coaching programs for dog owners. I invited Alfred on to teach me...

I have an offer "Spidey Sense." I've seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power offer and mini webinar. When I saw Karwanna Dyson's offer, I just knew she'd crush her goals. And she did not disappoint. So, not only did I bring her on Sold With Webinars to talk about her success. But also to share with you a lucr...

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it's 60 minutes or 15 minutes, some of your prospects won't bother watching your presentation. Even though they're a perfect fit for your offer. My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described "professional hole-pok...

I'm all about that semi-retired life. I don't want to waste my time on anything that isn't going to make an impact on my business. In this episode, we're going to talk about the pros and cons of building an audience before selling. I'll be sharing real examples of people who built an audience that didn't make them ANY money. AND I'll be telling you how to build and audience the right way. You'll D...

Today I'll be sharing the elements or the structure of the perfect offer. I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer's all about. And he goes into all this detail. They get access to this and that and this and that. And I'm like "Okay, let's pump the brakes." That's...

I recently caught up with my good friend and internet marketing legend, Anik Singal. He's the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members. Anik is a master at selling with webinars. He's been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them. Besides nerding out on traffic, offers, and webinars, Anik and...

Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses. Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend. I got targeted with one of Sam's ads, even t...

What happens when you combine a "Moneymaker Market" with the Perfect Expert model, a Power Offer, and a Mini Webinar? You get a business that grows even during a recession. Today I'm interviewing Nick Fullmer about his success in High Ticket Courses. Nick is the founder of a real estate consultancy called Overage Syndicate. When I first met Nick last year, the minute he told me what he does my eye...

Doing some audience Q&A for this episode. So, recently, I was asked, "Joel, I would love to learn all about Offer Stacks. Do you need an Offer Stack in your sales presentation? And what are the right ways and the wrong ways to do it?" So that's what we're going to talk about today. Now, when it comes to Offer Stacks, I do things a little differently. And I have a good reason why. It's based on...

Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They're launching a new offer and they wanted my advice on some things. At the end of the call, this marketer asked me, "Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?" Of course, I was very grate...

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind. "Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help." Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the w...

What happens when you launch 21 power offers in 4 months? One of the core principles I teach in High Ticket courses is being agile. Being able to move quickly and test a lot of ideas. Usually, that's to find the one idea we can scale. But what if they all work? What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your of...

This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh. Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar for our DFY service. Zan's someone who values his time and was willing to invest to get accelerated results. In this 50-minute interview, he talks about his experience working with The Webinar Agency, and the effec...

"Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?" Brian was calling it the "spider web" testimonial. When he asked me for feedback about his offer, I really couldn't see the price justification. And so, he had to explain to me why his weren't normal testimonials, they're much better, etc. I eventually ended up working with him and he did...

Pretty pictures pull more prospects. When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally. And as I talked to them face-to-face, I could see they didn't get it. Something just wasn't clicking. But I had to find a way to make them "get it." In my mind, I started seeing shapes. I had a vision for how I could explain my model to people a...

I did the power offer, but it doesn't work! --> YOU'RE MISSING THE POINT! If you do the power offer and it doesn't work does that mean you failed or you did it wrong? NO, it means you did it right. You just realized that your offer isn't resonating without spending loads of money on ads, etc. Today's podcast is focused on the performance of the power offer. Idea of being "light weight"; Light W...

Guest interview today! It's been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric. Aleric and I go way back! He's a real genius with YouTube Ads... Aleric is a YouTube ads experts, specifically for webinars. He runs a company called AdOutreach , which helps entrepreneurs & marketers harness the power of YouTube Ads to grow &a...

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates. The advice that I gave them is really beneficial for any industry or product. --> I focus on the application form. Pre-framing before they get on the sales call. Do not copy and paste from someone else - create what is UNIQUE...

Everyone wants to: Reduce no show rates, Get better prospects, How to insure sales team effectiveness. New Goal: Eliminate the sales conversations. Today may be a bit controversial and I do not want it to be taken the wrong way. A big choke-point can be the sales conversations and the sales process. I speak with a client about this and share the results with you... Create a new and unique assessme...

Insider information on how to launch offers... If you understand how this works, it has the capability to triple your business. Three key offers to launch effectively: Cash-flow profits high-end offer [most amount of value and you charge the most] Time-saver (leveraged) mid-tier offer [remove myself and still get great results for my clients, providing the value] Productized offer Keep a look out...

"...Now you have them thinking in terms of a new process - 'what is this guy's secret sauce'? This is how you position yourself as a high ticket program or course for a difficult niche to sell to... All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference." - Joel Today I have spent some time speaking with our high ticke...

"Your message attracts and repels people" -Joel A peek inside what we have been working on and how things are working for us... Behind the Scenes: I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less. Our ads have hit a stagnant point, a scaling block. I think we have hit our threshold with the message and the audience. So we need to...

"Ascension: so much value if you can lead with the top and then downsell." In this episode we discuss: Recap of a mastermind I recently spoke at; Launch method that I use for high ticket offers ; Top Down selling Increase revenue Examples Results Psychology - why does this work so well?? VALUE and pricing Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscrib...

"Your end promise may be too saturated...you need to map out what your micro-journey wins are inside of your program and start creating power offers within each of them." - Joel Today we are chatting about content development that I have been developing and sharing internally for the last couple of months. We have implemented this for offer creation, long form and short form webinars, it is someth...