The Joel Erway Show

I'll repeat this again (and I'll keep repeating it): you have to know your audience, and you have to know what they will respond to. Promising something in the beginning without giving necessary details can lead to distrust. In this episode I speak about keeping your word with your client by leading with your mechanism in your power offer. You'll Discover Something crucial I learned from a masterm...

The biggest mistake I see when someone is first getting their feet wet in the industry, is a message-to-avatar mismatch. Not everyone is going to respond to the same message. The more education you need to offer your avatar, the longer your conversion process is going to be. In this episode I go through the best method to use to get your message in front of the person who is ready to say "yes". Yo...

Every entrepreneur goes through seasons. We all have high highs, and low lows. I built my business around my lifestyle. I wanted to make sure my currency allowed me to buy more of my time. But this process didn't happen overnight. I had to go through grueling "winters" in order to get to the "spring". In this episode I touch on the seasons you go through as an entrepreneur to find your stride, and...

Did you know there is more than 1 type of Power Offer? This is the time to listen up — the success stories on this topic will blow your mind. When people are looking to invest in themselves, one of the most powerful things that they can believe in is their belief in their own personal transformation. You are the ultimate transformation of the people you attract. In this episode, I spotlight some o...

There's no question that Power Offers are extremely powerful — no pun intended. In our Power Offer Workshop, some of our clients have made up to $20k in one day. But what is it specifically that charges them up to get you consistent buyers? In this episode I dig into how to develop a Power Offer that will attract your best customers, and the psychology of developing your script. If you're interest...

I've been lucky enough to witness the incredible growth and success of multiple members of our Mentorship program. And today I want to spotlight one in particular. Brad is in the trading space and was looking for a way to diversify his traffic. He learned all he needed to know about YouTube Ads not from paid classes or coaches, but by listening to interviews on these Sold With Webinars podcasts ep...

How can you get the most mileage out of your webinar content? As I've seen the webinar industry evolve, the one thing I hear people asking the most is: "What is the one secret that will give me success?" The harsh truth is, every market is different. If you're looking for that "magic bullet", really what you have to do is approach your content from different angles. In this episode, I'll be talkin...

The secret to success is being able to get your webinars out to as many people as possible. Obviously, when it comes to webinars, I'm a big fan. But the truth is, not everyone watches them. I've experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no "one size fits all" model — it all comes d...

My rule of thumb is that if it causes me stress, I don't want in. I want to have fun with my business. If you are just starting out, the single biggest mistake you can make is beginning with a low-ticket offer — it will cause unnecessary stress. These offers have their strengths, but you need to be smart with how and when you utilize these strengths. In this episode I break down why low-ticket off...

Sometimes our best ideas come when we're away from our desk. I've been thinking about the concept of promise vs. process when it comes to marketing. Being aware of who you are attracting in your message can be the key to your success — if you are a business owner, you are going to want to focus on this. In this episode I'm taking you along with me during my morning ruck, and recording my ideas on...

You have an excellent idea for a business, the right connections, and the experience to back it up. But you're clinging to the idea that the only way to make webinars is to create something that will make money. A.J. Mizes' story proves that this is not the case. After uprooting from his HR role at Facebook, A.J. started his own gig as a career and leadership coach. He had an existing audience, bu...

Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work. Brent's offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year. That's the "promise" but what he's really selling is self-discipline and how to become friggin Marine (metaphorically speaking....

I'm going to tell you all about a profitable side-effect for my business that I discovered… After I started teaching my expertise through courses, live events, and coaching programs. In fact, it's this discovery that allowed me to create and live my 4x4 Lifestyle. My 4-hour-4-day workweek where I only work from 11 am to 3 pm, Monday through Thursday. I hope you find some insights in here you can a...

If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time. I'm sick of seeing business owners struggle to fill their calendars because they're following outdated tactics. That's why I'm going to go on a bit of a rant this episode. You'll Discover Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30] The only...

People have asked me this a few times in our free Facebook group, Million Dollar Course Marketers (link below if you wanna join.) "Can I do a power offer without a mini webinar?" Meaning, can they: Create a power offer Run paid traffic to it Send people straight to an application and then book a call Without a mini webinar Here are my thoughts on that. You'll Discover The relationship between the...

I've been asked, on more than one occasion, how I was able to scale my high-ticket programs to 7-figures. Some business owners get stuck doing done-for-you services, or group coaching, or courses, and can't figure out how to grow beyond the $30-50k/month mark. I know because I was one of them. I've been through multiple iterations of trying to scale to 7 figures. And I've made several mistakes alo...

One thing you'll hear me say again and again is that I'm not trying to rewrite the rules of marketing. And I have to say this because a lot of what I do and teach is contrary to what's done and taught by other marketers. All I'm trying to do is put things in the right order for you, as an Expert, to make sure you see success quickly. I stumbled my way to success, mainly because I stayed in the gam...

When people hear me talk about webinars they assume we're going "direct to sale." And while I do have webinars running that do this, what I always recommend to people just starting out is a "book a call" funnel. The problem with going "direct to sale" is you need to have your messaging 100% dialed in or your conversion rate will suck. In contrast, selling on the phone is a lot easier. If you follo...

I get a lot of messages from my email, podcast, and social media friends… Asking me what software I use to run my business. They'll notice I use a particular tool… And naturally become curious about what else I use. That's why, in this episode of Sold With Webinars… I'm going to end the mystery once and for all. And reveal my entire tech stack for living a semi-retired lifestyle. It's important to...

Can service-based businesses launch high ticket offers? Maybe... The answer isn't as straightforward as you might think. I always try to be up front, and as clear as possible when talking about what types of service businesses are a good fit for high ticket offers. The truth is, this is not universal. There are some things that don't translate well into high ticket offers. But sometimes, there are...

Would you like a peak behind the curtain at my low-ticket funnel? Wait...did I say low-ticket?! Yes, I did. You know my whole vibe is high ticket offers, right? I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers. But you might not know that I started out doing low-ticket offers. I...

"I have no doubt that I'll be a millionaire in the next 12 months." Man, do I love hearing that! Especially when it comes from someone just like you and me; who isn't formally trained in marketing, and is just following a very effective system. There probably isn't a more competitive marketing space than fitness. In fact, it's extremely difficult (and often very expensive) to carve out a niche. Bu...

Want to know a secret about fulfillment? Your clients don't care about deliverables. They care about solving their problems with your solution. I don't talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too...

"Spoiler alert: Nobody wants a lawyer until they actually need one." I love it when an opportunity comes along to prove that high ticket offers don't just work in the "make money online" space. The methods I teach in High Ticket Courses also work extremely well with "boring" service businesses like legal and accounting. Case in point: The other day I was on a consulting call with one of my High Ti...

I got an email the other day from A-list copywriter Justin Goff. He told a story about someone who wanted to buy a program Justin sells. But the prospect wanted to make sure he'd get a return on his investment. And I loved Justin's response so much (he told us how he handled it)... It inspired this episode of Sold With Webinars. Plus I'm going to start using this approach when handling objections...