The Joel Erway Show

I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren't getting the results they wanted from their marketing, and were swift to point the finger at their ads manager. I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their work alone, you are setting yourself up for disap...

I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing. Specifically, incorporating evergreen and launches into your sales process. When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches? In this episode, I'll talk about how to use these styles so they work hand...

How do you match your offer to an avatar that is most likely to respond? I recently came out with a new Mini Webinar Workshop, which is an updated look at what's happening now in the world of marketing. In this workshop, we dove deep into a new framework that we've developed that is absolutely crushing the webinar game. In this episode, I dissect the difference between problem-aware and solution-a...

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications. Today we're tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase you...

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of jui...

Recently I've been doing a ton of research on sales processes, and realizing where we are leaving money on the table. As digital marketers, it's easy to get caught up in automations, hiding behind our computer screens. We have to give our prospects multiple ways to interact with us. Otherwise, we are letting ideal clients slip through the cracks. So how can we bulk up our lead efficiency? In this...

I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term "vacation" lightly because it was extremely stressful. It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexible so you can have the time and space to work wit...

Getting clear on your niche doesn't have to be such a headache. Sometimes it's as easy as, "Hey, if you need help with 'x', I can help you." In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could target instead, who would be ready to raise their...

Market conditions can change at any given moment, and it's crucial to be out there on the water to be aware of these changes. You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed. What works today, may not be what works a month from now, a year from now, two years fr...

I don't care about funnels. You shouldn't either. In this episode, I'll explain how funnels can over complicate your life when you're ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success. You'll Discover The 80/20 funnel rule [1:40] The most important part of any sales mechanism [2:40] Secret sauce of the mini webinar book funnel [3:19] Providing edu...

A week before our trip to Florida, I brought my truck in to get serviced and was suckered into a deal on another truck that I couldn't pass up (gotta appreciate a great sales pitch). While I was told this would be a quick and painless transaction, there were some hiccups that became troubling for my time crunch. I was stressed and in a hurry, but how my frustration was handled by the management th...

If for some reason you still need convincing that the Power Offer works, listen to Boyd Clewis' success story. Boyd serves the IT industry, with a niche of credit card data security. He began his business traveling to different places and offering masterclasses, but when the pandemic hit he was forced to take his business online. The results weren't as successful as he hoped in the beginning. If p...

How do you get people who have never heard of you before to raise their hand and say, "Yes, I want this"? Recently I've been fueled by this fire to help clients solve their issue of building their business around paid ads. When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be cost...

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There's gotta be a reason for this. The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red...

How do you set yourself apart from competitors who are offering something similar to you? Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value. In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity...

Once you get your Power Offer converting, what's next? Let's say you have someone clearly wanting to say yes, but the timing isn't "right" for them. What do you do now? In this episode I'll tell you how to turn your leads into customers by using not just one, but TWO types of mini webinars. You'll Discover You can strengthen your mini webinars with more mini webinars [2:50] How to give your prospe...

The most successful people are willing to adapt to what the market wants. It's true: great offers aren't born, they're created. Through trial and error, you'll be able to meet your deliverables through market demands. Not every single offer will be an immediate booming success. It just takes some flexibility to align with what your audience is looking for. You'll Discover How to create the perfect...

Let's talk about death to the "spray and pray" approach. This can be extremely detrimental to your business. In order to be sustainable, you've got to build your fundamentals. So how do you get your message out there? You'll Discover Offering something on someone else's platform — is it sustainable? [5:45] Working with an external audience can be draining [6:25] When is the best time to build a FB...

It's no secret that the way that people are interacting is constantly changing, especially during the pandemic. Have you wondered why people aren't filling out your application? It may be because you're not leaving enough alternatives for them to respond. When you're building your funnel, keep in mind that by directing them to your application right from the get-go, you leave little room to unders...

I'll tell you a secret: Stories sell Particularly, stories about YOU. Who you are, how you came to be where you're at right now, and what your life looks like because of this journey. Identity Power Offers work in every single market, and are an excellent way to connect with your audience. In this episode, I will tell you how you can try it out yourself. You'll Discover What exactly is an Identity...

I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche. He gave me some great insights that I want to share with you. Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What have they tried in the past, and why weren't they...

Growing a business and an audience from scratch is not easy, especially if you're used to relying on other people's audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You'll Discover Just because an offer has lots of testimonials, this doesn't mean the software will work once you...

The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project. In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I'll tell you what exactly I'm listening for during these calls. You'll Discover My intake call process [2:57] The secret...

Let me be upfront with you: today, I'm not going to talk about marketing. Instead, we're gonna dive into something everyone thinks they want: peak performance. It sounds great when you think about it, but you need to be absolutely obsessed with maximizing the potential of your goal, and willing to sacrifice things in your life to achieve it. Is this amount of consistent dedication worth it? You'll...

Can you remember the most significant investments that you've made? Chances are, you can recall the ad or offer that pulled you in and made you say "yes". In this episode I go on a little rant about making your offer memorable to achieve "offer recall" and to maintain your clients' trust. You'll Discover How I could clearly remember the first step I made that got me into a specific funnel [2:45] T...