The Joel Erway Show

I have a lot of friends who would tell me that they spend a lot of time at Disney World, and I just didn't get it. Why are adults keep coming back to Disneyland? I want to talk about a lesson I learned from my recent trip to Walt Disney in Florida. It's all about choosing your battles, marketing, and how you charge your clients. You'll Discover You designed an experience where you are going to bri...

I'm want to share my $250,000 experiment that I ran two years ago. We will pit the battle of low-ticket versus high-ticket and mid-ticket courses. I was trying to make low-ticket courses work. Now, I'm going to relaunch what was working two years ago. You'll Discover The low-ticket conundrum. [5:27] It took a long time to optimize the right angle and sales page. [7:55] I spent hundreds and hundred...

It's been a while since I've had a guest on this podcast. I love to hear every guest share their journey, big wins, and how successful they are. Today's guest is an active member of our Facebook group, the Million Dollar Course Marketers. He is an internationally recognized cybersecurity expert author, speaker, and consultant. He helps professionals upgrade their jobs into a six-figure cybersecuri...

My idea of semi-retirement is a four-hour-per-day workday for four days per week. And many people resonate with the idea of semi-retirement, which is possible. It is a simplistic way to design your life. Find out how to set up a lifestyle like this by scaling your high ticket course. You'll Discover Think about what it is that you want. [4:41] You can design whatever lifestyle you want. [5:16] Kno...

It is essential to build a profitable business before making a brand. It is something I deal with from the people who were in the course creation space leaders who want to sell low tickets first. Remember, there is a time and place for high and low tickets to work together. Find out here how to build a profitable business. You'll Discover We teach a very holistic business model. [2:21] Many people...

There are three core phases of growing a high ticket course business. Not everyone goes through the three phases, and some people stop at every stage. You need to understand what takes place when you launch a high-ticket course. Listen to the podcast to get a high-level overview of these phases. You'll Discover The experimenter phase. [1:52] The growth phase. [3:04] The scaling phase. [4:59] Build...

Anyone can say, "You should raise your rates," or "Increase your price," without giving any sort of logical consideration when it comes to pricing your high ticket courses. Figuring out the price of your high ticket course is very important in the market field. This is something that many people don't talk about. Today, let's uncover the perfect pricing model. You'll Discover You can charge premiu...

When I started to launch my high ticket courses and my coaching programs back in the day, I didn't have a clear idea of what a customer journey was. I realized that a customer journey means to take somebody from point A to point B. When you set the customer journey correctly, they will be your customer for life. Find out here the importance of the customer journey. You'll Discover Nobody wants to...

In the world of digital marketing, it is very easy to get overwhelmed with all sorts of different types of fancy gimmicks and funnels. When I started to discover power offers, where long-form webinars fit into the whole picture of a growing business, I realized that what we have been taught has been overkill. We need a minimum viable funnel to get up and start collecting revenue. Find out how to s...

If I were to identify one thing that has moved the needle more than anything in my teachings, it would be the power offer. Power offer is converting the message into a direct response that gets people to raise their hand and say "yes." It's a simple one to two-sentence that is very powerful. Want to know how to create a power offer? Find out here… You'll Discover The framework of power-offer. [3:3...

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas. I was running paid traffic and all sorts of different ways to sell a course. I remember it was so difficult to get people and sell the webinar. But now, targeting and discovering the ideal avatar is easy. Find out how. You'll Discover Market sophistication and market awareness. [2:36] Understand who...

Have you ever wondered how I discovered the model of the high-ticket course? Back in 2016, when I was scrolling Facebook, somebody posted a blog. It was written by Elon Musk, the founder of Tesla. And it was a huge eye-opener for me.. Interested? Find out here.. You'll Discover The ascension model. [3:01] The holy grail of Internet marketing. [7:17] It's easier to sell a high-ticket product first...

I recently launched my first official book in the marketing space. I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book. I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with. Listen to the backstory and get some additional context. You'll Discover The origin of high-ticket c...

It has been a while since I've had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible. Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most...

It all started when we were on vacation when I decided to isolate myself a little bit from Facebook and other social media networking sites. I want you to be very careful about the groups that you follow. And that includes me.. Find out why.. You'll Discover Be hyper-aware of the people that you follow. [3:58] Two sides of personality when you start understanding the guru space. [5:09] What you sa...

Are you struggling to increase your demand generation or lead flow? Are you solving an urgent problem? Are you doing the right thing? Everyone is passionate about helping people achieve great results but can't get people to schedule a call to speak with them. People are tired of seeing the same promise. What's the solution? Find out here! You'll Discover The importance of urgency. [2:42] Speaking...

When we are thinking about a high-ticket course, we get narrow-focused, one minded, and one-directional because we carefully plan the course. We keep on developing new different ways to get people to enroll in our high-ticket course. If you're not getting the results that you want with your program, you need to create a high-ticket tripwire. Find out what a high-ticket tripwire can do for your bus...

As you know, I love to try and share different things. I love music. I love country music and I like listening to lots of different music styles. When you listen to an album from start to finish, there's a relationship between all the songs. Find out how I relate music to marketers. You'll Discover We have certain singles that we put in the marketplace. [3:15] The mass market appeal. [3:20] Some a...

What's happening in the online education space? The advancement of the online education space on the online learning space is necessary. Are you focusing on attracting a volume of students, or attracting the best courses? Here are my thoughts on that: You'll Discover Empowering the greatest students to come into our platforms. [3:17] The greatest instructors who can lead, they are the ones who tea...

People don't read. They just go by what they see on the big promise, and skip the rest of the page. You do not need to be a world-class copywriter to sell your webinars. Your headlines are what people remember. It will carry people all the time. Here are my thoughts on that: You'll Discover The single biggest leverage point that you can test in your funnels. [2:05] Learn the art of conversion rate...

Why do we keep pushing to make more money? Have you fulfilled your purpose? Finding your gift, sharing your gift and success to others is fulfillment in life. Here are my thoughts on that: You'll Discover There's so much more than money that can make us feel good. [2:19] The sense of giving back your success. [4:59] The purpose that led us to drive forward and push further. [6:07] Make a goal that...

Have you ever wondered what's the latest and greatest way to get clients? You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends. You have to understand how to create the best possible offer that you can. Here are my notions on that. You'll Discover The high ticket is the simplest, fastest, and reliable marketing approach. [5:43]...

What if I told you that you can do so much more with paid ads code? With paid ads, the opportunities and benefits are endless. Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case. Here are my thoughts on that. You'll Discover An indicator of whether you need to reset your expectations [1:50] All leads are not created equal [2:50]...

I'm a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content. I'm sure I'll get some people saying "I make 6 figures a month doing organic ads!" And that's great, but how much time do you spend doing organic content marketing? I bet it's a lot. I bet you're tired of it....

I don't know about you, but I am all about simplicity. When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet. The longer the sales cycle, the more variables you have to consider. In this episode, I'll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too. You'll Discover...