The Joel Erway Show

A lot of people are scared when it comes to recession. They are nervous, fearful, don't know what to do, and they don't know what niche is going to work. Let's talk about what we are seeing as the most profitable niches and a little bit of insight of what is working really well when it comes to recession. Find out here. You'll Discover Recession are where people want the most help. [4:28] Provide...

I just hopped off a call with a fellow listener. I like to share a very valuable lesson that hopefully people can relate to. Let's talk about don't sell from your heels. Also known as…. Don't be a wimp! Find out here. You'll Discover Two types of business owner in the world. [2:08] People do other different sorts of things, but it is a slow growth. [3:01] You have to be more aggressive in your mes...

I wanted to give you a little insight into what works really well in the coaching space. I was teaching something called identity power offers, which talks about the whole concept of understanding that your customers, clients, and the people that you are marketing to, want one thing. They want transformation. How do they see the transformation? Find out here. You'll Discover They are looking to yo...

I wanted to touch base with you to talk about being your golf caddie. Over the past five to six months, I have been knee-deep in studying the art of interviewing. I love learning, and there is an art and skill to mastering an interview. There is something magical about an interview that you can't get from solo content. And so, what is this idea of being caddie? Find out here. You'll Discover When...

We will talk about something a bit contradictory to what you have probably learned in the past. Have you heard the saying, "What you are selling your customers is the hole; you are not selling the drill?" Remember, your customers don't care about the tool that gives them the result. I'm here to tell you the truth. This is a game-changer for you. Find out here. You'll Discover So many of us can ben...

I have a friend whose name is Greg Hickman and had shared something on his Instagram or social media. He published something in the past month that hit home and I wanted to share it with you. It led me down to a revelation; it is something that I've always known but never formalized. I will formalize it today, and let's talk about the number one reason people consistently struggle to sell coaching...

We have found something that had more benefits than a traditional webinar. The last episode of my podcasts had the seed planted for this new project - Infocasts. Let me give you part two of what Infocasts is and where to consider applying it. Infocast position the expert differently because it positions them as actual experts. I believe it will be revolutionary for all of us. Find out here. You'll...

I am going to speak at South America's largest affiliate marketing conference. And I am excited to introduce to you this newest thing. The Infocasts. I got great people taking action and great things moving forward in the world of infocasts. Find out here. You'll Discover Do interviews as your webinars. [3:07] Infocasts is going to be a game-changer because of its benefits. [5:55] Infocasts take t...

Today's episode is something we've never talked about. It's all about email deliverability access. I had a couple of issues with autoresponders running 24/7, and I connected with our guest - Troy Ericson. He is the guy who helped me solve the problem, and we ran a test on our list after he worked his magic, and we saw a 20% lift in it. He was doing Facebook Ads around 2016 and realized he didn't w...

I listened to copy chief radio, which is my good buddy's podcast. He is talking about reinvention, and I thought it was pretty relevant as I am going through some internal reinventions. Today, let's talk about non-marketing related. I want to share with you about reinvention. You'll Discover Reinvention is the idea of pivoting and becoming somebody new. [4:59] When you start the process of reinven...

Let's talk about offers. I had a call today with a game plan client who needed dialing their messaging and offers. One of my favorite brain exercises is to help you come up with a compelling offer. It is a simple way to get you to think in terms of value to your potential clients. The challenge for you here is if you were given a short window of time to provide great results for somebody, and they...

I took a two-week detox from Facebook when I went on a vacation. I reduced my time on Facebook by 95%. I have been spending more time on YouTube. This episode will be a warning shot for a lot of you who are playing small and not learning the basics of marketing. A wave of marketers out there will dominate you, and their skillsets are no joke. You'll Discover They know how to hustle and capture att...

I spoke at an event in Austin, Texas, and I had breakfast with a client. We talked about her messaging, offer, and all the things that she tried and failed. What worked and what hasn't worked, and we were just diving deep into an overarching strategy that worked and what hasn't worked. Many people are struggling and trying to hit some sort of next goal in their minds. Do you need a funnel? Let's t...

I want to talk about how to become a celebrity in your niche. And I have a story to share and a little piece of information behind this and it is interesting. It is a fascinating experience to get discovered and recognized by people. Find out here the formula to become the celebrity that you can become. You'll Discover When you build yourself people are going to find, notice and recognize you. [4:...

I am quite frankly sick of our industry and how some people run masterminds and coaching groups. I am not doing this to my own horn. Nobody should be threatened to be forced to spend money with their quote-unquote mastermind to help fix something that never ends up getting fixed. It is time to call out. Find out here. You'll Discover You should never feel threatened. [3:37] The cultish mentality h...

I wanted to talk about one of the simplest things that people can do to make massive action and momentum in their business. I have been working with a couple of clients. And they asked me and looked for that one big thing. Find out here. You'll Discover Clients want consistency in every appointment and predictability in their business. [2:57] Many of us are so focused on Facebook ads. [6:33] Peopl...

We have another very interesting episode of Sold With Webinars. When you write webinars, it involves a lot of copy. And avatar creation is one of the essentials in digital marketing. We are going to talk about copywriting with Jim Edwards. You'll Discover An avatar is the representation of your ideal customer. [8:10] Know what is the pain that they are dealing with. [13:15] Get the words correct i...

I think a lot of people can relate to this podcast. I wanted to share with you a conversation I had with my friend, it is about change. This would be helpful for some of you, as you are going through your own journeys and experiences. Find out here. You'll Discover Put yourself in a new environment. [3:30] The internal change. [4:44] The external change. [5:44] You need that zero to one shift. [7:...

I want to address a very common question that I get in my email inbox and it's regarding high ticket offers. A lot of times when somebody signs up for my training to learn about how to create a high ticket course, they don't know if their course or offer is worth the high ticket. Know that there's a time and place for everything. Find out here. You'll Discover You have sold yourself on the belief...

Today, I'm going to share with you two stories. It's about a conversation I had with somebody and related to podcast webinars. I want to talk about dumb things that digital marketers do and your mission to stop over complicating things. I love all digital marketers. This is just a reminder for you to keep it simple and slow down. You'll Discover You can't see the forest through the trees. [3:19] T...

Podcast Webinars, podcasts VSLs, or interview style webinars. Whatever you call it, they have a purpose. I want to share with you about podcast webinars. Podcast webinars are a jumping off point. It is going to lead us into a larger field and network. There is so much potential with podcast webinars. You'll Discover The interview style webinar. [4:46] The secret is in the host, not with the expert...

I had an eye-opening conversation with Todd. And, I want to share with you the difference between being an offer owner and a marketer. Knowing the difference between those two roles; offer owner and marketer is very critical. I want to share those learning experiences with you as I encountered them, because I know they are valuable as well. You'll Discover Apply a personality test to your business...

I want to give you some tough love for those who have been with me for so long. I talked with somebody who is struggling with their offers. They have been trying to run ads to an offer and haven't been getting any leads. In the world of direct response marketing, the number one thing that you can do to stop struggling is become bolder with your promise. Coming into my world is a different game. It...

We have another huge case study and success story today. He came into one of my programs back in 2019 and is getting to launch a new offer. He is the owner of a digital marketing agency, raised his prices, and got his first sale after he raised his prices. Tyler Narducci is doing incredible things. Find out here. You'll Discover People who have unique offers get scared of success. [4:31] Look for...

I've been on a journey in the past couple of years in the marketing world. I was trying to fill out my value, testing different funnels and mechanisms. It's funny when you live in a marketing world; other marketers are naturally going to get pitched plenty of different ways to grow your business. And you'll see flashes in the pan. You'll Discover People are saying other technologies are dead. [4:1...