The Jody Maberry Show

How to READ a solution to any problem R - Recognizee E - Execute A - Assess D - Deliver

Recently, I was a coach at Ray Edwards ' Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business.  In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were at Copywriting Academy Live. You will get eight coaching sessions in a single podcast episode.  Yo...

I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business.  When giving an interpretative talk, there is a three-step formula to help you connect with the audience.  Tell a Story Tell why it matters  Call to Action This is the same formula I use for most podcast ep...

Jennifer Dunham is happy because she has learned how to skip the dark side of success.  The truth is, many of us trade out happiness for success. We don't celebrate when things go well. Sometimes we don't even notice. We just keep pushing.  Happiness matters. Jennifer Dunham will give us some insight to how we can be successful and happy.  Don't miss The Dark Side of Success Summit. You can find m...

In this episode of the Jody Maberry Show, I share a personal story to highlight how people are worth more than your time or your money.  If you are a leader, you have to be willing to give up time and money to make people feel special. Take care of your people and they will take care of the customer. 

The story you tell builds influence. Your story, the information you share about yourself, will either influence people to want to learn more or it will influence people to move on.  In this episode of the Jody Maberry Show, I share personal examples to illustrate how you can draw the right elements out of your story to intrigue other people.

Michael Hudson wants you to get your message heard. In this episode, Michael explains how and why to get your message out to the world. He also shares why you need a talk specifically tailored towards selling you and the work you do. Michael's website - MichaelHudson.com Michael on Twitter - @DrMichaelHudson Michael on Facebook - DrMichaelHudson Here is Michael's exercise to map your significant l...

Recently, I watched the film Ice Guardians . The film is about enforcers in the National Hockey League.   At the end of the movie, when asked if he would do it over again, Kelly Chase said, "with more fire". I couldn't stop thinking about what he said.  When I look back on my career as a Park Ranger, I would do it with a little more fire if I could do it over again. As an entrepreneur, I would do...

Josh Elledge used publicity to grow savingsangel.com into a profitable business. Now, he helps entrepreneurs and businesses figure out the best public relations approach and begin to show up in the right places to become an authority.  Josh is a regular contributor on television and in newspapers.  In this episode, Josh will explain how to use what you know to become an authority through publicity...

 This episode we are going to make the final stop on our Florida Customer Experience Tour.  Lessons from Universal Studios: Keep your entrance sharp. Make people feel they have entered someplace special.  Do something different. Don't directly compete with the big names.  Find your niche and become known for something specific.  Consider the design of your product and customer experience. 

The final day of touring Walt Disney World to learn about customer service we will visit Epcot.  I had the opportunity to take part in a pilot program Disney World is testing out. Guest relations had my cell phone number. Every day they would text me just to see how things we going. And they made sure I knew I could text them if I had questions about anything. This worked out great for me. No look...

Day 3 of our Lessons from Disney World tour takes us to Hollywood Studios.  Here are the three lessons from Hollywood Studios; Give your customer a clear, exact path to get what they want.  If your customer's experience will be enhanced by the experience you have created, don't give them a shortcut.  If it is your responsibility, you need to take responsibility.  Listen to the episode to find out...

Today, we take the show to the Magic Kingdom for day 2 of Lessons from Disney World.  I visited the Magic Kingdom for one day six years ago, so this park is not new to me. But I came with new eyes. Looking to see what I can learn about how they create magic. Here are the business lessons I learned from a day at the Magic Kingdom; Most businesses overuse signs. What signs can you remove from your b...

This episode is the first of four episode from Walt Disney World.  Each day I will visit one of the Disney World Parks and share with you what I learn.  On The Jody Maberry Show, we have learned about Disney from Lee Cockerell and Jeff Noel. But now, I will get to experience what we have learned on the ground.  Today's park is Animal Kingdom. The day got off to a curious start when my Magic Band w...

The Jody Maberry Show goes on the road to the Kennedy Space Center.  This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business.  Here are 10 Customer Service Lessons from my time at Kennedy Space Center: Make a great first impression. Build anticipation from what happe...

Does the thought of charging premium pricing scare you?  In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting business.  People who have mastered their message charge premium pricing based on value. Pe...

Here is one thing you need to know about getting big work done; It is all about influence.  Many people think if you work hard you can make things happen. They are only about 10% correct.  The work you do account for about 10% of making something happen. The right opportunity accounts for about 20% of making something big happen. Influence is 70% responsible for getting big work done.  Yet, many p...

This episode we are going to take a close look at telling a story with Joe Sindorf . I discovered Joe when I interviewed him for Great Escape Radio . Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying attention to. Joe has won an Emmy and a Peabody award. But it got better. After o...

One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration. Because of the work I do, I am often asked a question like this "Why should I have a co-host on my podcast". Or, "Wha...

On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice. What is a homejuice is what you just thought? Right. Who is H...

Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project.  After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way f...

If you took a flight anytime during 2016, you understand how much of a pain in the neck it has become to fly. Some airports are much better than others, but my home airport in Seattle has terribly long lines to get through security. Sometimes you have to get there two hours ahead of time and barely make your flight, but other times you can zip through security and spend two hours waiting to board...

Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger.  Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little fun. Is that OK? You won't get much advice in this episode, but you will get a good story. I spent 8 years as...

One thing I have run into, mostly working with personal brands, people like myself whos business is built around the person running the business, is the reluctance to offer content for free. Some people are worried about giving away too much. The thought there is that you might be giving away something you could have charged money for. The other concern is the work it takes to create content, and...

It is possible to get too comfortable in business. I was reminded of that on a recent shopping trip.  It is the season to shop, and I recently visited three stores that left an impression on me.  'First, was the Disney Store. Have you ever been to a Disney store? It is everything you would expect. It is a magical place. Of course, what they sell is outstanding, but it is bigger than that. The disp...