The Jody Maberry Show

You can look great on camera every time. Not long ago, I did not know this. I thought you stood in front of the camera and hoped the photos turned out in the end. Early in the year, I had a photo shoot. It didn't turn out real well. I wasn't comfortable using any of the photos on my website. Yet, I still needed photos, so I scheduled another photo shoot. Luckily, between the first and second shoot...

This week I was given a surprise reminder of someone from my past I am thankful for. Mrs. Warren, Jill Warren, was my high school accounting teaching. She had such a tremendous impact on me.  Before I took one of her accounting classes in high school, I had no idea what to do. And I was a bad student. I didn't even try. But Jill Warren changed all of that. After taking the first accounting class w...

Rachel Ries write songs. She sings songs. And she sells songs.  Does Rachel create art or content? Rachel joins me on the Jody Maberry Show to discuss that and more. We also talked about writer's block and connecting with your audience.  Rachel will help you consider a different approach to how you write and the content you create.  Find more of Rachel at RachelRies.com . 

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People buy truth. That is what Monaica Ledell says. What does she mean? People are attracted to the real you. Authenticity attracts. When you build you brand around the real you, people will feel it.  How can you build a brand around authenticity? Is is possible to implement what you learn from other people and still be authentic?

A couple of years ago, I had the delight of being included in Jeff Goins book, The Art of Work . When Jeff Goins writes about you, people notice. Being in Jeff's book gave me 15 minutes of fame.  This is exactly the type of break we are all looking for right? For someone like Jeff Goins to notice us, right? It could change everything.  All we need is a big name to share our blog post, or to be a g...

Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business. For this interview, we pull the content from the second episode of The Jody Maberry Show and Ray walks through it, point by point, to discuss the six ways y...

Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sent...

Sometimes it takes money to get your message or product out into the world. Crowdfunding through  Kickstarter  and  Indiegogo  have become a popular way to raise money from a crowd. When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and f...

If you don't keep telling a story it will die.  If you want your message to spread, you have to keep talking about it. 

Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don't apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can't seem to get it right.  There is an art to making an apology. It is so simple that most people just can't seem to get it right.  Ch...

In order to get important work done, you need to understand the difference between action and progress. 

If you have ever asked for an introduction or been referred by someone, you need to understand what a referral really is. At the minimum, a referral is saying "I vouch for this guy", or basically, I endorse this person I am telling you about. You need to understand the importance of a referral. And you need to understand what you are really asking for when you ask someone for an introduction. I ha...

Not long ago, someone asked me what I do to get the most out of a conference. That question is again on my mind since I am here at the Podcast Movement conference and I want to share with you the 8 things I do to make sure I get the most out of a conference; Have a plan before you get there.   Be willing to abandon the content of the conference to make connections. Only go to conferences that can...

On this episode of The Jody Maberry Show, we examine how you can go the extra inch to recognize solutions to problems your customers are facing. 

Do you remember the movie Castaway with Tom Hanks? If you saw the movie, you probably remember Wilson, right? Wilson was the volleyball Tom Hanks always talked to. If you haven't seen the movie, let me catch you up without spoiling anything. Tom Hanks is stranded alone on an island for a long time. If it were not for his volleyball sidekick, Tom Hanks would not have been completely alone. It was a...

Aaron Walker helps men live extraordinary lives. After a successful career, he now focuses on helping others reach new levels in their personal and business lives. In this episode of the Jody Maberry Show, Aaron shares his personal story and delivers three key points that can help any business or personal brand; Focus on Significance Be Clear on Your Message People Buy Confidence Aaron is offering...

Recently, my next door neighbor had a new roof installed. During the process, the roofing company (let's call them ABC Roofing) stacked some roofing material on my lawn. They didn't ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC roofing knocked on my door and explained they were installing a new roof next door and would like to stac...

If you want to sell more, you need to understand why people don't buy your product.  People don't buy your product or service, they buy the result or the feeling the product gives them. For example, people don't buy a drill, they buy a hole in the wall. They don't buy a shovel, they buy a hole in the ground.  When you understand what it is people are actually buying, you can tap into it and sell m...

Tommy Spaulding is the NY Times Best Selling author of It's Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie's How to Win Friends and Influence People does not go far enough, and how opening a restaurant fits his mission. Tommy's website - tommyspaulding.com Tommy's books - It's...

On a recent trip to Nashville, I stopped at Dave Ramsey's headquarters to visit Eric Anthony, the producer of the Entreleadership podcast . I had met Eric at the Podcast Movement conference last year and had worked with him a bit when Lee Cockerell was on the Entreleadership podcast. So I stopped in to say Hello and spent time chatting with Eric and Ken Colemen, who hosts the show. While I was the...

"Preparation doesn't just guide the journey. It creates moments that leave people saying WOW." During my time as a park ranger, I witnessed one unforgettable moment that left kids gasping and parents stunned. It happened at the end of a guided hike through the Little Spokane River Natural Area. Ranger Joseph Felgenhauer and I led a group of kids and parents along the trail, sharing stories about t...

Recently, I visited the Burke Museum at the University ofWashington. Although the museum is full of fascinating fossils, one important piece that is missing is the Manis Mastodon .  The Manis Mastodon is not at the BurkeMuseum because the University of Washington missed anopportunity with the way they answered the phone.  You could be missing an opportunity with the voicemail greetingon your phone...

Pricing is more than what a customer pays. Pricing informs a customer what it will be like to do business with you. When it comes to price, you should be delivering so much value your customer should feel they got the better deal.  Kirk Bowman  joins the Jody Maberry Show to discuss the pricing, value and how they connect to marketing your message. Kirk is known as the Visionary of Value. His podc...

Have you ever heard the phrase "you get what you pay for"? It is true. You do get what you pay for. But you also get what THEY pay for.  What does that mean? When you try to compete on price and offer prices lower than you should, four things happen; You know the customer's mindset is Cheap.  The customer is looking to pay the least amount possible and squeeze as much as possible from the purchase...