The Jo Show

Andrew Underhill used to have a big team working under him in the world of big tech. With the pace of change, he knew he needed to "AI-proof" his income (at least for as long as anyone can do that). Through Emery Custom Builds, Andrew's building a business to suit who he is, that supports his family and that produces beautiful environments to be in. Andrew shares how he's using Claude to figure ou...

In this episode of The Jo Show, entrepreneur and podcast host Aubrey Felderhoff reveals the three organic marketing channels that helped her build a thriving coaching business and a globally ranked podcast—without spending a dollar on advertising. If you’re a small business owner, coach, consultant, or service provider who hates posting on social media, this conversation breaks down practical clie...

Most women with ADHD are diagnosed late after years of being called lazy, difficult or disorganised. Dr Jennifer Dall was told in her fifties she couldn’t possibly have ADHD. She’d had it her whole life. A former educator of 25 years, she is now a grief-informed neurodivergence specialist, founder of ADHD Holistically, and an independent author releasing four books in a single year through her own...

Stop hustling. This LinkedIn system books clients for you. Jordan Eaton built Boss Assistants — a visibility and growth agency — around a hard constraint: a brain and spinal deformity that means she can't run on hustle. So she engineered a business that doesn't need it. In this episode she breaks down the LinkedIn lead generation system that books clients for six-figure consultants, coaches and so...

Most small business owners spend everything getting new customers through the door, then forget about them the moment they buy. Ty Givens — founder of CX Collective, who has spent 25 years building customer support for fast-growing brands — explains why that is backwards, and why customer experience is the cheapest, most effective marketing a small budget has. She also breaks down the question eve...

Most small business owners think you have to chase. Cold calls, paid funnels, networking events you don't want to be at. Graphic designer Amy Weiher has run her Seattle studio for 20+ years entirely on referrals and repeat clients — no cold outreach, no funnel, still booked. In this episode, Amy walks Jo through what she's actually done. The 4-week warm email system she uses to bring new nonprofit...

Most solo operators don't last five years. Jim DeLorenzo has run his PR practice for 27 years — solo. He started in July 1999. A year later, the dot-com bubble burst. Two years after that, 9/11 wiped out his two biggest clients in a month. Then the GFC. Then COVID. Then AI. He's still doing his own work, one client at a time. In this episode, Jim shares what's actually worked across four industry...

Ashley Woods is a marketing strategist at Google and YouTube who built her own business — Primer Libro, a Spanish-language children's book company — on the side. In this episode, she breaks down what works at Google scale that's a complete waste of time for a small business, and what small businesses can do that Google can't. You'll hear how she had a wake-up call running Amazon ads, why mom-and-p...

Most small business owners are spending hours every week on social media that isn't moving the needle. Marketing strategist Michele Palmer — who has run campaigns for Marriott and Ritz Carlton — explains why, and what to do instead. Michele's mantra: "champagne and caviar marketing on a Coke and Cheerios budget." In this episode, she breaks down the marketing tactics small business owners actually...

Dr Rob Yonover spent 11 years bringing his See/Rescue® Streamer to market. It's now on US Navy submarines, fighter jets and SpaceX manned flights. It's saved at least four lives. Shark Tank passed. He built it on his patio. His first PR break came from faxing press releases at 11pm. He spent 19 years as primary caregiver for his wife while raising two young kids and never quit his day job. This is...

For his day job, he produces for talent such as Katie Perry and Alicia Keys. His co-founder works in casting. And somehow - without any marketing budget to speak of - they’ve built The American Reality Television Awards in their evenings. Today Andrew Ward reveals exactly how he built the American Reality Television Awards from scratch, and turned it into a nationally recognised award show that no...

Melena Costello runs a smoke shop doing $300K a year, a food truck booked across Michigan, and a handcrafted product line built on her late grandmother's recipes. She's a single mum of three. She's never paid for advertising. And she nearly quit this morning. In this episode, Melena walks through the $250/month text system that returns $1,400 in a week, why she deliberately hires friends and famil...

Dr. Anna Di watched her immigrant parents work 7 days a week in their gift shop… only to lose everything because nobody knew they existed. She refused to repeat that story. Instead, she built Unity Chiropractic Wellness into a premium practice where high-value clients choose her — not because she chases them, but because her marketing makes them want in . In this episode, Dr. Anna reveals: → How s...

Mo Abouelsoud came up with the idea for a non-invasive brain stimulation company while eating a burrito at Chipotle. Now he's running clinical trials, leading a team across six countries, and shipping a $350 consumer device that enhances focus and cognition — no surgery required. In this episode, Mo and I get into the real mechanics of building a neuroscience company from scratch in your twenties:...

One of my clients recently watched me explain the AI systems running behind her marketing. Her response? "I don't understand a word of what you just said, but thank you." Honestly, best review I've ever received. In this episode I'm pulling back the curtain on how I actually run McKee Creative. One strategist, eight AI agents, and a system I built from my home office in the Whitsundays that monito...

Michael Yeung went from veterinary surgeon to burning out on a highway at 80 miles per hour. That crash was the wake-up call that changed everything. Now he works with founders across 14 countries — helping them stop being the bottleneck in their business so they can travel, switch off, and scale without burning out. In this episode, you'll learn: Why 2 hours of deep work beats 10 hours of reactiv...

Full-time engineer. Former professional football player. New dad. And he's building an online business after hours — using AI, affiliate marketing, and systems that work while he sleeps. John Prather joins Jo on The Jo Show to share the exact playbook he uses to run a side hustle in the hours between 5pm and 10pm — without burning out, without quitting his job, and without a huge budget to start....

What happens when a 30-year PR veteran walks into a luxury consignment store — and ends up buying the whole business? Beth McRae runs two completely different businesses: The McRae Agency (PR and marketing) and High Society Resale Boutique in Scottsdale, Arizona. She bought the boutique because she was a loyal customer who couldn't bear to see it close down. In this episode, Beth shares how she ba...

Cassie Dagostino built a rug empire from a Brooklyn apartment during COVID — now she's in Urban Outfitters and nobody found her through Instagram. We get into why social media was a dead end, how SEO actually moves product, and what happens when you stop performing for the algorithm and start building for the customer who's ready to buy. ______________ CONTACT JO: Feedback → give feedback to Jo: g...

Brianna Sylver was halfway through writing her first book when her publisher went bankrupt. Most people would've quit. She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list. We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what s...

What happens when a marketing strategist and a hypnotherapist walk into a podcast? This episode with Stephanie Rother turned into something I didn't expect — a genuine example of holistic marketing. Not the woo-woo kind. The practical kind where your mindset, energy, and strategy actually have to work together. We cover: → How to create laser-focused marketing (hint: forget the made-up avatar) → A...

Software developer Julian Smit runs his company from a barn and built Studio J to escape the subscription trap. This conversation gets into why most businesses use AI backwards, what's actually working in marketing right now, and how to build a business that fits you instead of forcing yourself into someone else's template. You'll learn: Why "we need AI" without a plan is killing businesses (and t...

SLEEP MORE. WIN. Radia Carr hit #1 in global sales while sleeping 8 hours a night and working out twice a day. In this episode, she breaks down why most high performers burn out unnecessarily, the three habits she sees in every leader who sustains success, and why refusing to give feedback is the most selfish thing a leader can do. Plus: why she still gets imposter syndrome and what she'd tell her...

From $3,000 to Award-Winning: How Being Queer Became Her Competitive Advantage Allison Harrison started her law firm at 27 with just $3,000 and a laptop. Now she's doubling revenue year-over-year by building a business that reflects exactly who she is: no hiding, no corporate cosplay, just radical authenticity. In this episode, learn how embracing her identity as a queer business owner became her...

Sarah Campbell from Studio3 Creative shares how she went from agency burnout to building a collaborative, strategy-first creative agency that supports women-led brands. From asking her boss to fire her so she could join a Canadian entrepreneur program, to navigating the harsh lessons of year two (hello, financial reality check), Sarah doesn’t hold back. ____________________________________________...