Jo McKee

The Jo Show

Business EN ↓ 32 episodes

Real marketing. Real stories. Real results. Hosted by Jo McKee, marketing strategist, agency owner, and unapologetic ROI queen, this is the podcast for ambitious business owners who want to scale profitably without sacrificing their sanity or soul. Each episode uncovers what is actually moving the needle in marketing right now, straight from founders who are doing it. You will hear unfiltered conversations about: ~ The tactics and channels delivering sales growth today (and what quietly stopped working) ~ The brutal hurdles they have smashed through, and the mindset shifts that made the differ...

Author

Jo McKee

Episodes

🫨 Actually PROFITABLE social impact businesses?! 30.12.2025 49:23

In this episode I’m speaking with Paul Zelizer, founder of the Awarepreneurs podcast (longest running social entrepreneur podcast in the world) and a long-time coach to over 30,000 purpose-driven entrepreneurs. Paul helps mission-driven startups and impact businesses create scalable business models, grow high-performing teams, and raise growth capital. We talk about why so many capable people feel...

How Small Business can Win BIG Gigs! 23.12.2025 31:58

If you run a small business — especially in a regional area — this episode will change the way you think about opportunity. Today I’m speaking with Bronwyn Reid, multi-award-winning founder of 4T Consultants, who has spent decades helping small businesses win work with major companies, build capability, and stay resilient through the toughest conditions. Bronwyn is here to share what small busines...

Is AI Search Wiping Out Your SEO Playbook? 16.12.2025 29:46

Zak Ali, US GM of Finder.com , didn’t take the traditional career path by getting a college degree. However, his full-stack marketing skills and ability to keep pace with change makes him an effective leader. Zak shares ways that small businesses owners can keep their brands visible in an era of AI search. Thank you for joining us. Check out our sponsors in the description below. See below for tim...

Growing Teams for Successful SaaS Exits 09.12.2025 39:57

Vicki Apodaca brings a fresh perspective to startup growth in the SaaS field, covering negotiating equity, the difference an ownership mindset makes, self-care and initiative. EPISODE LINKS: Vicki Apodaca: https://www.linkedin.com/in/victoriaapodaca/ SendTurtle: https://sendturtle.com/ Carta: https://carta.com/equity-management/ SPONSOR: McKee Creative → Done-for-you marketing systems that create...

Could your oddly specific obsession become a product?! 08.12.2025 34:25

If you’ve ever wondered whether your oddly specific obsession could become a real product, this one’s for you. Margaret C Beeler took two things she loves – books and cocktails – and turned them into Tropetails: the world’s first cocktail and mocktail recipe book inspired by literary tropes, now a full product line after a successful crowdfunding run. Today we unpack how she did it, what worked, w...

He Left a Corporate Gig and Now Makes Water Out of Air 02.12.2025 41:49

In this conversation, Jon discusses his innovative approach to generating clean drinking water from humidity in the air through Atmospheric Water Generators (AWGs). He shares his journey from a corporate career in the video gaming industry to entrepreneurship, driven by a desire to provide sustainable water solutions. The discussion covers the technology behind AWGs, real-life impact stories, mark...

How Botanical Skincare Lab Built a Brand That Feels as Good as It Looks 25.11.2025 27:49

Ever wondered what it really takes to grow a skincare brand that customers fall in love with — and keep coming back to? In this first episode of The Jo Show , I chat with Kim Guseli , founder of Botanical Skincare Lab , about the behind-the-scenes reality of turning passion into a thriving business. Kim shares how she built a loyal customer base in a saturated market, what worked (and what didn’t)...