Jeff Payne

The Jeff Payne Show

Business EN ↓ 20 episodes

A podcast designed to help business owners and entrepreneurs prosper and grow their business.

Author

Jeff Payne

Episodes

Episode 23: You Didn't Skip a Step. You Skipped the Substance. 10.07.2026 7:05

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Episode 22: You're Not Too Niche to Get Links. You're Too Literal. 09.07.2026 7:49

Send us Fan Mail Epigenetics research. 1031 exchange specialists. Dental labs doing highly specific implant work. Every one of them convinced their industry is too niche for link building to work. They're right that it's narrow — wrong about what that means. In this episode, Jeff breaks down a case study (credit to The Edward Show, sourced from a 2023 r/SEO thread) about a chemical manuf...

Episode 21: The Benchmark Nobody Built 08.07.2026 7:49

Send us Fan Mail You have data nobody else has — usage numbers, pricing data, performance stats sitting in your CRM or billing system that a competitor would love to see. Most businesses sit on it and do nothing. The ones who do publish it usually still get zero credit: AI never cites the page, Google never ranks it. A recent Growth Memo analysis found that only 8 of 301 pages AI systems actually...

Episode 20: The Search Engine Nobody's Optimizing For 07.07.2026 7:24

Send us Fan Mail When you think about YouTube, what do you see? A video platform? A secondary line item on your marketing calendar somewhere between LinkedIn and TikTok? It’s time for a radical reframe: YouTube is the second-largest search engine on Earth. It’s owned by the first. And almost nobody treats it that way—which means almost nobody is actually competing for it. In this episode, we break...

Episode 19: The Two Currencies of AI Visibility: Citations vs. Mentions 06.07.2026 8:56

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Episode 18: The One-Sentence Test 05.07.2026 11:07

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The Value Gap and Brand Storytelling 03.07.2026 10:43

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10 SEO Trends I've Experienced Firsthand in 2026 (With Data) 01.07.2026 23:39

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Your Website Is A Stage: Are You Creating A Show? 23.06.2026 10:55

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Your Authority Isn't Invisible — It's Just Aimed at the Wrong Target 16.06.2026 9:15

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Is AI Recommending Your Business -- Or Skipping Right Past You? 14.06.2026 14:10

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Google Just Blinked — And It Could Change Everything for Your Business 02.06.2026 11:36

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Why Gratitude Is the Most Underrated Competitive Advantage You’re Not Using 24.05.2026 11:01

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Every Day Here Is The Super Bowl 19.05.2026 7:05

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AI Has Made Your Website Irrelevant. You Better Have a Show. 11.05.2026 20:51

Send us Fan Mail Jeff Payne opens episode seven by revisiting last week’s challenge to ask an AI who the best professional in your city is and uses the results to define “the gap” as a value, story, and proof problem—not a design or website problem. He argues AI recommends businesses with the deepest documented outcomes and clearest philosophy—those that have built a “show,” not a brochure. Jeff s...

AI Doesn't Google You. It Judges You. 09.05.2026 16:18

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Google Is Punishing Local Businesses. Is Yours Next? 07.05.2026 10:55

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The Invisible Company: Why AI Can't Find You — And What To Do About It 06.05.2026 20:54

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AI-Driven SEO: Building Trust and Visibility in 2026 05.05.2026 16:26

Send us Fan Mail GEO, AI Search, and the New Rules of Visibility Jeff Payne hosts podcast #2, unpacking notes from SEO voice Malte Landwehr from BrightonSEO (April 2026) to explain how SEO, AI, and business growth are converging. Malte highlights a four-pillar framework (technical SEO, content/PR, social amplification, and generative engine optimization/GEO), likening GEO to “water cooler” word-o...

Episode 1: When Your Marketing Stops Working: 5 Critical Pivots for 2025 23.03.2025 20:59

Send us Fan Mail When Your Marketing Stops Working: 5 Critical Pivots for 2025 In the first episode of The Jeff Payne Show, hosts Jeff Payne and Donovan Fourie discuss crucial changes necessary when your marketing strategies stop working. They explore five critical pivots for modern marketing, emphasizing the evolution of consumer behavior, the importance of branding, navigating content-saturated...