The Jeff Payne Show

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Send us Fan Mail Epigenetics research. 1031 exchange specialists. Dental labs doing highly specific implant work. Every one of them convinced their industry is too niche for link building to work. They're right that it's narrow — wrong about what that means. In this episode, Jeff breaks down a case study (credit to The Edward Show, sourced from a 2023 r/SEO thread) about a chemical manuf...

Send us Fan Mail You have data nobody else has — usage numbers, pricing data, performance stats sitting in your CRM or billing system that a competitor would love to see. Most businesses sit on it and do nothing. The ones who do publish it usually still get zero credit: AI never cites the page, Google never ranks it. A recent Growth Memo analysis found that only 8 of 301 pages AI systems actually...

Send us Fan Mail When you think about YouTube, what do you see? A video platform? A secondary line item on your marketing calendar somewhere between LinkedIn and TikTok? It’s time for a radical reframe: YouTube is the second-largest search engine on Earth. It’s owned by the first. And almost nobody treats it that way—which means almost nobody is actually competing for it. In this episode, we break...

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Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail

Send us Fan Mail Jeff Payne opens episode seven by revisiting last week’s challenge to ask an AI who the best professional in your city is and uses the results to define “the gap” as a value, story, and proof problem—not a design or website problem. He argues AI recommends businesses with the deepest documented outcomes and clearest philosophy—those that have built a “show,” not a brochure. Jeff s...

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Send us Fan Mail GEO, AI Search, and the New Rules of Visibility Jeff Payne hosts podcast #2, unpacking notes from SEO voice Malte Landwehr from BrightonSEO (April 2026) to explain how SEO, AI, and business growth are converging.  Malte highlights a four-pillar framework (technical SEO, content/PR, social amplification, and generative engine optimization/GEO), likening GEO to “water cooler” word-o...

Send us Fan Mail When Your Marketing Stops Working: 5 Critical Pivots for 2025 In the first episode of The Jeff Payne Show, hosts Jeff Payne and Donovan Fourie discuss crucial changes necessary when your marketing strategies stop working. They explore five critical pivots for modern marketing, emphasizing the evolution of consumer behavior, the importance of branding, navigating content-saturated...