The Irresistible Marketing Pod

What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility for your internal sense of safety to other people- like customers- is why your sales are disappointing in the first place?   Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of...

Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.   Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in a Pinch   Claim Your Evil Queen Era 👑 Sign up for my free 5-day course: Evil Queen Era: Why...

If you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start.   Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk in...

So many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity.   Marketing Witchery Week 🎟️ How To Turn Anxiety Into Creative Gold   Work With Me 1:1 as Your Marketing Confidence Cheerleader 🍓 Season of Supp...

Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.   Simple offers are so much easier to market, sell, & deliver.   Let’s get into why you’re going to be tempted to offer more for less and what to do instead.   Get in On the Spring Secret Sale 🍓 DM me on the socials or email isa@misames...

Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.   Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers 🍓 Spring Secret Sale   Get in On the Secret Sale 🍓 DM me on th...

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.   But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.   So, here’s wh...

If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue.   Here are some thoughts that have helped me release my shame about going into debt to open my business.   Music for Melting Money Blocks 💰 Money Spell Spotify Playlist Claim Your Evil Queen Era 👑 Sign up for my free...

Wanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that: Your time is valuable. Your effort is valuable. Your perspective is valuable. Your experience is valuable. ... And not marketing or charging accordingly.   It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust! Claim Your Evil Queen Era   👑 Sign up for my free...

Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day.   Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable.   Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to earn rest. Rest is a requirement of life. Your b...

By now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either.    I feel so strongly about this that I actually will not take on clients in the diet or weight loss industries. Because with just a l...

You don’t need to fit into a niche when you ARE the niche.    You don’t gotta narrow it down to have a successful business.  And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer?   For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for va...

If you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem. Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it. Work with me 1:1 🍓 Season of Support 🍓 Pep Talk in a...

Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is. Get Irresistible Marketing 🍓 Sign up for Season of Support to work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on In...

A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews.   Get Irresistible Marketing 🍓 Work with me 1:1   Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow me on TikTok:...

How to still post consistent, quality marketing content- even when you’re not feeling 100%.   Get Irresistible Marketing 🍓 Work with me 1:1 Tips, Tricks, & Perks 🍓 Join my newsletter Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

Sustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events.   ✨ Get your copy of the You Are Safe In Your Body Workbook ✨   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work...

The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.   Get Irresistible Marketing 🍓Join Club Content Cauldron 🍓 Work with me 1:1   Tips, Tricks, & Perks 🍓 Join my newsletter   Follow Me 🍓Follow me on Insta: @marketingconfidencecheerleader 🍓Follow...

I know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers.   So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory.   Color Theory References: Color wheel for complim...

This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines. Work With Me: Join Club Content Cauldron Work with me as your Marketing Confidence Cheerleader Follow me on Insta: @marketingconfidencecheerleader Follow my M.Isa Messaging, my marketing agency, on In...

As Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing.   Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective , a hub for queer and trans therapy based in California. As a lice...

When people ask me how to fix their marketing, anxiety is usually at the root of the problem. Lucky for you, as someone who struggles with anxiety disorders and has been a celebrated marketer since 2015 or so… I have quite a bit of practice in working with - not against - anxiety to create irresistible marketing. And I have a different way of viewing anxiety that has helped me to channel nervous e...

Unfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!!   In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.   Get your tix for the Marketing Witchery Workshop on...

How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can!   In this episode, I talk with my Business Coach & sexiness in marketing inspiration Cera Byer all about it. We cover:   How empowering it is to redefine "professionalism" for yourself Why service providers need to show what it's really like to work with and be in community...

Today we uncover the thought loops that indicate you need more emotional support in order to create irresistible marketing + discuss how all the cool kids were fidget spinning in 2017- thanks to cool kid marketing.   Make Your Marketing Irresistible: Apply to ✨🌞🌻Marketing Confidence Cheerleading 🌻🌞✨ Season of Support Register for Why Nothing You've Tried For Marketing Has Worked & What T...