The Irresistible Marketing Pod

If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up. Get Me as Your Marketing Confidence Cheerleader...

What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me.   Get Me as Your Marketing Confidence Cheerleader 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newslette...

Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business. Get Me as Your Marketing Confidence Cheerleader 🍓 Get the Year of Killer Content Special - 6 months complimentary membership to The Squad 🎉 when you check out by Wednesday, Feb. 7 🍓 Join The Squad 🎉 🍓 Get a Pep Talk In a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inb...

In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast. Sh...

Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.   Attend Your First Upper Left Ladies Meetup for Free 🍓 Visit...

The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why. Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on Insta: @marketingconfidence...

Imposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider.  Follow & Work With Ellee 🍓 Instagram : @pnw_hedonism 🍓 Freelance Writing Services Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓...

Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.   Listen in on this real-life Marketing Confidence Cheerleading session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work. Follow Dr. Kat 🍓 Instagr...

The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.   Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9   Marketing Confidence Cheerleading 🍓...

7 uncomfortable lessons I had to learn before a major business glow-up.   Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9   Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓 Get a Pep Talk In a Pinch   Irresistible Marketing Tips, Tricks, & Perks Rig...

Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.   Most Popular Blog Posts of 2023 Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away Website Optimization: How to Visually Highlight The Most Important Messagin...

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9   Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in Season of Support 🍓...

If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché. Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2   Marketing Confidence Cheerleading 🍓 Join The Squad 🍓 Work with me 1:1 in S...

Many people have a problem we could help them with with our products or services.   But.   A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.   That’s the job of marketing for all of us. Help our people understand the...

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.   Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the F...

For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.   Free Masterclass 🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2 Marketing Confidence Cheerleading 🍓 Joi...

The heart of consent-based marketing practices is just to tell the truth.   But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.   It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themse...

“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear. Cycle of Abuse Reference 🍓 ACON   Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support 🍓 Pep Talk In a Pinch Irresistible Marketing Tips, Tricks, & P...

Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it.   It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand.   The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed for.    It was a journey to get there, and the s...

Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it?    Not fun. But also- not the end of the world.   In fact, there are several ways to have a bit of fun with it.   Actually, sometimes you can even turn a negative review into really good marketing. 😈   That’s what I worked on with Burlesque Star Gin...

Do you think you have to “earn” the brand that YOU created?   Let me tell you a secret: you already did.   It wouldn’t exist without you.   You brought it into the world.   You birthed it. You gave it light. That was enough. If you’ve been conditioned to believe that you don’t just deserve what you require to survive and thrive, you have to perpetually strive to earn these things… this idea is pro...

It matters, but not as much as you think it does. Here’s my breakdown of why you shouldn't let bad math get you down... and why, frankly, a lot of marketing metrics are based on bad math.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support - 25% off Through Tuesday, Oct. 3rd   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Foll...

“The value of work” is always- and has always been- subjective. And you are your own most important subject. In this episode, I share 2 simple questions to help solopreneurs know when it’s time to raise their prices.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Season of Support - 25% off Through Tuesday, June 13th 🍓 Pay-What-You-Can Marketing Confidence Cheerleading   Irresistible...

Are you procrastinating or in a legit trauma response? If you find marketing #triggering, you are not alone.   Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.   Work With Lauren 🍓 1:...

Not gonna lie, my outlines for my upcoming Marketing Witchery Week workshops read like pretty dope poems. This one, for the workshop on May 25 titled “Fear as Fan Fiction & Steamy Love Letters” might be my very favorite.   So here it is in poem form. Come next week for the full magick. 🔮     Marketing Witchery Week 🎟️ Emotional Superpowers for Irresistible Marketing   Work With Me 1:1 as Your...