Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging

The Irresistible Marketing Pod

Business EN ↓ 100 episodes

Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.

Author

Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging

Category

Business

Podcast website

irresistiblepod.podbean.com

Latest episode

Apr 9, 2026

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Episodes

#101 Wanting Massive Change Requires Massive Change 09.04.2026

Tons more clients, profits, and followers. You thought it just happened by doing the same thing harder? Lol. Babes, multiple systems need an upgrade. And not just your marketing ones.   Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a Squad 🎉 member 🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newslett...

#100 What, Like It's Hard?? 06.04.2026

Launching. Stop assuming it’s going to be hard. It could just as easily be easy. 😉😈 Work With Me 🍓 Get in  Launch Lab  🎉! 🍓 Become a  Squad  🎉 member 🍓 Work with me  1:1  with complimentary access to  Squad  🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓  Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on  Li...

#99 If you needed $5,000 by Tuesday... What would you do? 04.04.2026

The panic response vs. the grounded CEO one.   Work With Me 🍓 Get in Launch Lab 🎉! 🍓 Become a  Squad  🎉 member 🍓 Work with me  1:1  with complimentary access to  Squad  🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓  Join my newsletter   Follow Me 🍓 Follow me on YouTube: @marketingconfidencecheerleader 🍓 Follow me on  LinkedIn 🍓 Follow me on Insta: @marketingc...

#98 Going Viral for the First Time | ​​Entrepreneur Diaries 04.01.2026

You want the sales, you want the demand, you want the engagement, you want the recognition that you assume going viral entails. But, in reality, many entrepreneurs are unprepared for the actual experience of going viral and how it strains both your business systems AND your emotional coping skills. Here’s how to prepare your systems to accommodate a massive influx of interest. Anxiety from Going V...

#97 Why You Keep Getting the Same Feedback 01.12.2025

When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.   🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1 🍓 Work with me 1:1 with complimentary access to Sq...

#96 Did you factor in fun? 30.11.2025

Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.   Head to the blog for the signature content examples discussed in this episode. 🍓 The Irresistible Marketing Blog   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1...

#95 Emotionally Preparing to Grow Your Business 20.11.2025

Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to.    We cover: ✨Why entrepreneurs need a presence practice...

#94 Marketing As Resistance 16.07.2025

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   F...

#93 How To Convey Expertise with Shaté Hayes 13.05.2025

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.   In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.   You’ll learn:   🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts...

#92 How Long Til They Buy? 12.05.2025

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.   Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newslette...

#91 The Problem With “Tough Love” Business Coaching 23.04.2025

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly. It sucks when there i...

#90 How To Vanquish Salesyness From Your Marketing 20.04.2025

Wrong question. Right question: why are you afraid of selling? Free Workshop 🍓 Marketing Through Fear of Visibility : How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, &...

#89 When Can I Expect Profit? 12.04.2025

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general? Here’s why getting help now is the financially responsible move. Free Works...

#88 Dream Killers 29.03.2025

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients. That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts. Is your inner circle more Dream Killer or Dream Bringer? Work With Me  🍓 Pick...

#87 All It Takes is One Person 29.03.2025

Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) 🍓 Join The Squad...

#86 Why You Can’t "Just Get Over" Your Marketing Blocks 25.03.2025

Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years? If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.   Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕...

#85 You Still Gotta Talk To People 23.03.2025

The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbo...

#84 You Know What To Do, Just Not How To Make Yourself Do It 14.03.2025

You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me  🍓 Join The Squad 🎉 🍓 Work with me 1:1 wi...

#83 Sometimes It IS About The Money 11.03.2025

You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.   It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.   And don’t worry, your clients don’t have to be r...

#82 “What Do They Have That I Don’t?” 06.03.2025

We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair. But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨ Marketing Audit ✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To You...

#81 How To Create Ethical Urgency Through Messaging Alone 04.03.2025

Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.   Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨...

#80 Better "What Ifs" 26.02.2025

The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨ Marketing Audit ✨ for so...

#79 What happens when you 10x your price? 20.02.2025

You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price. Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.   Work With Me as You...

#78 Avoiding Avoidance 05.02.2025

Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨ Marketing Audit ✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Fol...

#77 How to Actually Get Business from LinkedIn (Yes, YOU Coaches & Creatives!) with Mollie Lo 25.01.2025

Hold up, there is a fun (& lucrative) side to LinkedIn!   But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.   In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to dra...

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