The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.  On the show you'll learn:  What direct response videos are The main types of video used in promotion and marketing  How Dale Carnegie's for...

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020. On the show you'll learn:  A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019 Lachlan's Predictions for the landscape...

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO.  On the show you'll learn: How to do keyword research in 2020 How to optimise content the right way How to build links from authority sites How to get higher rankings with advanced strategies and...

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing.  On the show you'll learn: The state of Agile Marketing today How Andrea first encountered Agile Marketing and started to adopt it What Scrum is and how it works  How Kanban b...

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail. On the show today, Kiri discusses...

On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit.  On the show you'll learn:  The path Andy took into public speaking  How public speaking tends t...

On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO.   On the show you'll learn:  Why the traditional marketing funnel is broken Why social media marketing can be expensive and how you can reduce your costs Why timing is essential when it comes to m...

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so. On the show you'll learn:  Why when it comes to growing your agency, less is sometimes more Why you need to keep your agency focused on your core serv...

On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously.  On the show you'll learn:  How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands) How you can leverage Amazon’s first-part...

On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging.  On the show, you'll learn:  How and why Lauren quit her full-time job and transitioned into a full-time blogger What it's like to travel around the world with other entrepreneurs, freelancers and rem...

On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes.  On the show you'll learn:  How you can undertake SEO Audits that actually get read and implemented  Why it's important to vet and qualify your potential clients before working with them (are they going to ha...

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing , a B2B agency based in Boston, MA to talk about how you can create content that people remember.  On the show you'll learn:  The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video.....

On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you.  On the show you'll learn:  What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index'...

On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts.  On the show you'll learn:  What Majestic is all about and what you can use it for  How Majestic won two two Queens awards How you can use Majestic to compare your comp...

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.  On the show you'll learn:  All about Google's recent changes to match types How this pairs with the exact match change from last year Whether or not the new match types are good or bad? Whethe...

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.  On the show you'll learn:  Why it's important to be transparent when it comes to affiliate marketing Why ideally, you should promote businesses that you believe in How you can...

On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO.  On the show you'll learn:   How Craig got started in SEO Craig's tips for scaling a business Craig's tips for self-branding  Craig's tips for starting your own business Plus, Craig provides his top tip/key takeaway for our audience.&nbs...

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.  On the show you'll learn:  Jon's definition of what CRO is Why you need to be making data-backed decisions when it comes to CRO The types of data that you s...

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn:  How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his int...

On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location...

On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic.  What an on-page SEO audit is and why they are important? Why on-page SEO is critical when it comes to ranking factors.   Why the effectiveness of link building strategies ar...

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer. On the show you'll learn:  Why you need to get creative to reach the unreachable customer How to remain m...

On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about t he best practices and software for developing and maintaining large international web platforms.   On the show you'll learn:  The characteristics of ‘international’ websites Some of the problems that organizations run into when building and maintaining...

On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn. On the show you'll learn:  How Shay built up her start-up Why you need to be using LinkedIn videos  How you need to tailor your videos for LinkedIn compared to other social media platforms  Why LinkedIn is t...

On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.  On the show you'll learn:  Dale's 8 reasons why eCommerce SEO is different from ordinary SEO Why breaking Google's rules is sometimes a requirement to brea...