The Internet Marketing Podcast

It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic. Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference. In today's episode we...

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co , and serial podcaster. James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podca...

A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that. Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer . Marcos has worked at SiteVisibility for over 4 years but just over a year ago he ma...

On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood , the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand. On the show you'll learn: How to shift focus from a physical operator to become a digital media giant? The lessons learnt from bringing services in-house Why your audience is K...

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications , to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle. On the show you'll learn: Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown Why they need t...

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush.   Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive.   You’ll learn:   ·      The importance of discipline in remote workers staying organised ·      How introducing a home schedule wi...

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership. ...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!) When I first was introduced to the practice of SEO around a decade ago, Rand was one o...

Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice. Andy White has been an AMAZING host for a very long time, but we're planning on making some change...

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft. Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including: The first steps marketers can take to a user-centred approach Why user journey mapping should be completed before you start marketing The importance in one to one feedback in the user testing p...

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland. Luke shares his thoughts and advice on: What lifecycle marketing is and how it's evolved through programmatic Why marketers shouldn't worry about losing their jobs to programmatic advertising The specific programmatic formats used by Crimtan to drive conversions You can connect...

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall. Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on: How social media may be forcing politicians to communicate in new ways The best way to handle questions that you can't answer The role on em...

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff. Jeremy breaks down how to approach website friendly, with reminders and tips on: Why we need to de-prioritise our own assumptions on website friendliness How user testing is fundamental to the process of making your website user friendly How website speed directly impacts your bottom line...

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.  On the show you'll learn: How you can stand out in the sea of content Why Carlos believes influencer marketing is lazy,...

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.  On the show you'll learn: Why one to one marketing is important for increasing your leads in 2020 Why content marketing isn't dead but why you need to be engaging with your...

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.  On the show you'll learn:  Why your branding and positioning on YouTube can help you to stand out Brian's tips for making the most out of your video intros How you can optimise your YouTube videos for SEO Wh...

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.  The show has a whole lead of content marketing tips you can put into place right now. You'll learn:  Why getting the mo...

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.  On the show you'll learn:  Why 2020 is the year of the brand SERP Why Google is your new business card and what that means for you  How you can influence your br...

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.  On the show you'll learn:  Why your product should come first and your content should come second Why you shouldn't fear Google Algorithm updates  Why you s...

On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.  On the show you'll learn: How you can use Schema without the need for developers How you can use Product Schema via Google Tag Manager Paul's top tip when it comes to testing sc...

On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online.  On the show you'll learn:  Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals Why you need to concentrate on your landing pages...

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at  Schema App  to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.  On the show you’ll learn: What Schema Markup is and why it’s important How Schema is evolving and accelerating How marketers are using Schema today How to know what to optimise wh...

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.  On the show you'll learn:  The current state of advertising automation  Some of the limitations with automation and attribution Why digital advertising...

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.  On the show you'll learn:  How Google smart bidding has improved so much over the last few years, and why it will keep on improving The results that Rob has seen from re...

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results. On the show you'll learn:  What earned media and consumer generated content is The difference between 1st party content and 3rd party content The benefits...

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020.  On the show you'll learn:  How you can link your automation tools together through API's Why you should consider using IFTTT   Why data is extremely important when it comes to automation and PR  Wh...