The Internet Marketing Podcast

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity. In this episode we discuss: What we can learn from comedians about brevity in communication Scenarios whe...

Happy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites. In this episode we discuss: How and why Alex ended up working in the niche space of B2B WordPress design and development How Alex manages the balance of creativity and commercial balance within his design and development team...

Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching. In this episode we discuss: Dav...

In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI. Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business. They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses. Kasia comes from a background that includes mathematics, cognitive...

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing. In today's episode we discuss: The marketing limitations of online course platform Tom's recommended software for building your own landing page and checkout processes Why you might need to give some thought to launching your course on Udemy Ad copy principles that work best when ma...

Today we're joined by Saksham Sharda, Creative Director at Outgrow.co. In today's episode we discuss: What no-code means and what has triggered the rise in the no-code community How Buzzfeed built their brand through interactive quizzes The perfect number of questions to ask in an online quiz Why quizzes capture our attention in the age of misinformation CONNECT WITH SAKSHAM/OUTGROW.CO: https://ou...

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth.  In today's episode we discuss: Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleanin...

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you. Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit. In today's episode we discuss: Beneficial skills for the modern email marketer T...

This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management. Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing. In this episode she shares s...

I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they... In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has...

I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 pe...

How do you know the right questions to ask to get the best survey responses? What's an ideal sample size for collecting survey data? How do you ensure the data you're collecting from surveys is credible? Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that...

In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'. In today's ep...

This episode is not sponsored by Wistia. ... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing. I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled up...

Right now, marketing budgets are being heavily scrutinised. Probably more than ever. Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs? Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutt...

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!) In this episode we discuss: Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform How Shopify developed in...

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020. In this episode we discuss: Google Shopping feed changes coming into place this year and what it means for advertisers How to take advantage of this new free offering from Google Why Google are making these changes The most important elements to optimi...

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through vir...

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story. I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a...

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses? How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before. Fortunately, there are people like Carl Fi...

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/ In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics. Sophie joins us to share a wealth of key insights from Pi Datametrics' report ' How Search Demand Has Changed in 2020 '. You don't need the report to follow along during the episode, but if you do fancy following alo...

I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing. For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation. That's why I needed to speak to Jay & Cat. Jay & Cat crowdsource insights...

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients. This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin. When Dunelm first partnered with us, they weren't...

When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching. Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do...

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half. The same can be said for today's guest, Joe Pulizzi, in respect to content marketing. Joe Pulizzi is the Founder of the Content Marke...