The Internet Marketing Podcast

In today's episode we're joined by Martin Newman, Founder of The Customer First Group. Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences. In this episode we discuss...

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.   In this episode we discuss: How Jordi's early experiences as an employee in non-data led cultures drove the vision...

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'.  Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues...

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams. In this episode we discuss: Robert's early learnings from virtual staffing in the real estate sector How access to remote workers and virtual assistants has evolved over the last decade Examples of businesses that Rocket Sta...

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'. In this episode we discuss: Have the principles for gleaning customer insight changed over the last 20 years? What makes an insight insightful? The 5 sources of data you need for meaningful marketing analys...

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready. SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining...

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy.  Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features. In this episode we discuss: Is there a gap in marketing sophistication in Australia vs the rest of th...

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year. In this episode we discuss: &...

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update. **UPDATE** Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-deta...

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code.  Oribi helps thousands of companies to: Know exactly how each marketing activity and channel contributes to sales Optimize their funnel View all their key metrics, trends, and marketing budgets in one dashboard...

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.   In this episode we discuss: How mobile journalism inspired Dary...

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring. In this episode we discuss: Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped Uncapped's mission to provide an alternative fundraisi...

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.   In this episode we discuss:   What happens in the intersection of product and marketing at FreshBooks Examples of marketing that's built-in to products What SaaS product...

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.   In this episode we discuss: Characteristics of successful social media teams H...

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the sce...

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve adve...

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it! In this episode we discuss: Why storytelling skills are key in turning insights into actions Common pitfalls to avoid when trying to understand user behaviour Questions to ask yourself before investing in analytics...

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.   Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.   In this episode we discuss:   How SEO automation has developed over the last decad...

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful. In today's episode we're joined by Paul Spirou, Managing Director of Ape Creati...

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare. The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible. In this episode we discuss: Salesflare's mission and who their...

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.   In this episode we...

In today's episode we're joined by PJ Taei, Founder of Uscreen. Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms. In this episode we discuss: The growth in creators launching their own channels and networks How the pandemic has impacted monetisation of VOD content Ind...

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live. Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future. In this episode we discuss:...

In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter. Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms. In this episode we discuss: How Christine commits to authenticity in her writing and how writers, journalists and marketers can too Using feedback from y...

In today's episode we're pleased to be joined by one of our clients, See Your City. See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates. Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerate...