The Internet Marketing Podcast

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing. In this episode, we discuss: If it is easy to apply digital marketing skills to the discipline of direct mail advertising? Whether purpose-driven brandsare more open to utilising direct mail marketing? How difficult it is to track the success of direct mail campaign...

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing. In this episode, we discuss: How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic The criteria used by inBeat agency to identify microinfluencers What is a nano-influenc...

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing. In this episode, we discuss: The role marketers have in distilling and promoting important scientific messages related to sustainability How...

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date. In th...

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'. Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building S...

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer. John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant. In this episode, you'll learn: Why it's helpful to distinguish betw...

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses. In this episode, you'll learn: The pros and cons for agency marketers in he...

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com. Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States. In this episode, you'll le...

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities. In this episode, you'll learn: How the pandemic drove demand for Nonsensical's local social media services The strategies that...

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021. In this episode, you'll learn:   How businesses can learn from transcender sports teams and vice versa What has changed in marketing that means branding alone is no longer as effective as it on...

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com , Hopper HQ and Founding Partner at Turn Partners. In this episode, you'll learn:   How Mike's startup studio began with the acquisition of a dating site How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities How Mike applied a lean startup metho...

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn: Differences between 1st, 2nd and 3rd party data The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook) How a privacy-first future impacts major tech firms, consumers and marketers CONNECT WITH KATRINA/TWILIO SEGMENT...

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn: What is the definition of 'data-driven'? The benefits of being data-driven The importance of adopting a data-driven mindset How to overcome the common challenges that prevent businesses from becoming data-driven Does being data-driven stifle creativi...

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com . In this episode, you'll learn: How the world of self-publishing has changed over the last decade What determines 'bestseller' status? How often do Amazon book rankings update? The importance in understanding an author's 'why' Skills required to be an angel writer Do you need to have an existing audience to become a be...

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative. Ross joins us to discuss everything you need to consider when selecting a web design agency. In this episode, you'll learn: The importance of experimentation in a web design agency What are the key differences between a design agency and a development agency? Where to find a credible design agency...

In today's episode we're joined by, well, nobody.   Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.   In this episode, Scott covers: Do we need a...

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising. In this episode we discuss: The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising How S...

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken. Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.   In this episode we discuss: The importance of dedicating resource to analysing custom...

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'. In this episode we discuss: How do you find the ideal pace when growing a business? Why knowing and sharing your core values is critical to scalability Why should you be conscious of not thro...

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making p...

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'. In this episode we discuss: How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!) What you should do before you try and...

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'. In this episode we discuss: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is...

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites. David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020. As for...

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation:...

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations. In this episode we discuss: How a less is more approach to presentations can help you make more emotional connections How a meeting with Coca-Cola triggered James to double-down in the field of presentation management What is presentation strategy? The evolu...