The Internet Marketing Podcast

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episo...

In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss: The characteristics that Rin looks for when hiring copywriters Why listening skills provide a great foundation for expert copywriting The difference between content optimisation and copywriting What is 'quality content'? How to measure the impact of copywri...

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance. In this episode we discuss: The difference between content strategy and content tactics The critical role of...

In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands. In the episode we discuss: The story of how Launchmetrics wo...

In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast. In this episode we discuss: Is creativity impacted by remote podcasting? What can we learn from LA comedy podcasts? What impacts th...

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.   In this episode we discuss: How Sprout Social create their annual Index Report What are the preferred methods of customer service communication in t...

In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'.   *LISTENER GIFT* Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effecti...

In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'. Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss: The dangers in writing too early The pros and cons of documenting your storytellin...

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth.   In this episode, we discuss: How Skyler's background in computer science shaped his approach to topic c...

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.   In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s T...

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.   Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.   In this episode, we discuss: How Rob & Kennedy found their way into the wo...

In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years. In this episode, we discuss: The impact that working from home has on comradery What can contribute to lower energy levels when workin...

In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers. In this...

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released ' Using Artificial Intelligence in Marketing ' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.   ***Listener Discount*** To get 20% off Katie's latest book, ' AI Strategy for Sales and Marketing ', u...

In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'. Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. In this...

In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand. Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms. In this episode, we d...

In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform. In this episode, we discuss: How to best learn about cryptocurrencies Ho...

Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022. In this episode, we discuss: What is the difference between affiliate marketing, partnership marketing and influencer marketing? The impact of the pandemic on the affiliate marketing industry Aff...

In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility. In this episode, we discuss: Max' evolution from blogger, to podcaster to network host Why have larger corpora...

In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list. In this episode, we discuss: Can you expect the same level of return from Facebook Ads as you could 5 years ago? How Clients and Clicks s...

In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time. In this episode, we discuss: How did Hopin become...

In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike. ***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present durin...

In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System. Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships. In this episode, we discuss: How Tyler runs two businesses in un...

In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin.   Tim joins us to share his advice on how you can find the magic in your marketing teams.   In this episode, we discuss: How to unify teams and align them with your long term business plans The unique factors that impacts the alignment of marketing teams How the art o...

In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration. Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further educat...