The Internet Marketing Podcast

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff's approach to learning new analytics products, and specifically Google Analytics 4 Why you should migrate to Google Analytics 4 as soon as possible Key GA4 dates you need to be aware of What should the scope of a GA4 migration inc...

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.   In this episode we discuss: JJ's journey from videography becoming a Head of Marketing & Analytics The role of curiosity in data analysis The importance of documenting your marketing hypotheses Do you need...

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.   In this episode we discuss: What questions can you ask of prospects to best understand their purpose? What accreditations can help signify a businesses' commitment to ecological issues? The moral challenge...

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing. In this episode we discuss: Why will programmatic be more effective in a cookieless future? What is the Google Privacy Sandbox? How prioritizing first-party data-capture will give you a competit...

In this episode we're joined by Brad Hoos, CEO of The Outloud Group. Brad joins us to discuss how to approach influencer marketing strategically, as we cover: The pressure of influence experience by creators The parallels between business culture and influencer storytelling When is right time for a business to focus on influencer marketing? Do you need a dedicated influencer marketing manager to b...

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023. This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance. Do you still work in an environment where you're...

In this episode we're joined by ChatGPT to discuss topics including: What is ChatGPT? How is ChatGPT different from GPT-3? Why has ChatGPT rapidly gained popularity? How can marketers use ChatGPT? What does the future hold for ChatGPT? ... and yes, all responses in today's episode were created entirely using ChatGPT . Are you using ChatGPT? If so, what are you using it for? Share your examples wit...

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships. On the show you'll learn: How you can scale handwritten notes How to use handwritten notes when following up with cold traffic What a Pen Plotter is and how the...

In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss: How is sponsorship different from partnership or influencer marketing? What are the long term considerations of sponsoring a team or event? When is a business ready to be a sponsor? How to find a sponsor that aligns with your business When is sponsorship not a...

In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022. They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See ac...

In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance. In the episode we discuss: What really is forecasting in marketing? Why do you need to look outside of Google Ads to find the data you need to produce better advertising? Is the AIDA marketing model still relevant? What i...

Why is Twitter Blue controversial? What are the main features of Twitter Blue? Who is Twitter Blue most useful for? Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service. Referenced on this episode: https://help.twitter.com/en/using-twitter/twitter-blue https://www.sitevisibility.co.uk/blog/2022/10/21/how...

2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting. In this episode, I share the three items not to overlook as part of your 2023 marketing budget. Are these items in your plans? Are you planning a budget for anything new in 2023? Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibi...

In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged ove...

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch? Is the Pixel 7 worth the upgrade? Are you willing to sacrifice privacy for convenience? Let us kno...

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment! This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium. You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark...

I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance? Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here . As a slightly different format to the usual interviews, we're curio...

I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and rel...

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is...

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.   In the episode we discuss: Why failure is needed to succeed The role of mentors have in understanding failure Dealing with the pressure of perfectionism Question...

In this episode we're joined by Jon Kazarian , CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events.   In the episode we discuss: How Jon built his first technology product in the events industry How event technology needs changed because of the pandemic How businesses are gamifying events t...

In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine. Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine. In the episode we discuss: How communication was managed across 300 employee...

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/ .***   In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:...

In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing...

In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss: How The Raptor Group attracted the interest of brands including Delive...