The Internet Marketing Podcast

In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for main...

In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH . Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the chal...

We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast . We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for...

In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is giving 3 free resources for listeners of this podcast....

In this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK. …and it’s about to get even bigger. Kelvin...

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc. Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens. In this episode we discuss: The benefits of adopting video recording tools like Loom Motivations behind his upcoming book, ‘Scaling’ The duality of lif...

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked. Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://ww...

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.   Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful e...

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads. Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/ https://uqr.me/ https://apps.shopify.com/coupon-detective https://apps.shopify.com/promopirates https://apps.shop...

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people. Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable im...

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. In the episode we discuss: Wha...

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/ https://www.clipgen.io/ https://choppity.com/ https://www.microsoft.com/en-us/microsoft-365/clipchamp https://ww...

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden. You can find out more about di...

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.   In the episode, William discusses: What technology is encompassed within web 3.0? How to get start learning abo...

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude. If you have questions regarding ChatGPT and would like...

I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a lot of ground, but what can't they do? That's what I talk about...

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.   In the episode we discuss: How to track Google Business Profile performance What's happening with Google Posts? Effective ways to secure Google reviews   Referenced on this episode: https://supermetrics.com/ https://www.jepto.com/gbp-free https://...

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ens...

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event. You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How the barrier to entry with podcasting has reduced significantly in recent years Some of the latest inno...

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: ·      What Addressable TV is ·      The requirements for businesses to use AdSmart ·      Why a really good understanding of your...

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO. brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing. In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO co...

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.   In this episode, Scott discusses: The current status of ChatGPT and GPT4 The differences between ChatGPT, Bard and AI content production tools Can co...

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!). As one of our partners, we’re extremely excited to have recorded this show with Darren! Spotler is Europes leadi...

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours... CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt   CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk / https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook...

In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility. In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the UK and Europe over the last decade What is ambient computing? Referenced on this episode: W3C Web Acce...